Things change constantly in the world of social media. One important constant? YouTube. With over 2.7 billion monthly active users, it’s one of the most promising platforms available. In this blog, Josh Rohr, our Senior Social Media Strategist, will share tips on how to find success on YouTube by increasing your impressions and views. Let’s…
Franchise CRM: The Best Tools for Your Business
Customer relationship management (CRM) is necessary to help franchises grow and boost sales by nurturing leads for both franchisees and end customers. CRM software can facilitate effective relationship management while helping streamline sales. Franchise CRM solutions are particularly important for franchise businesses, as these tools work specifically for multi-location and multi-stakeholder businesses to foster real…
How to Improve Your Businesses’ Email Open Rates
Email marketing is one of the most effective ways to drive engagement, leads, and revenue, but success isn’t always clear. Understanding what is a good open rate for email, how it’s measured, and the key factors behind it is essential to improving performance and benchmarking results. In this blog, Joel Staniszewski, Lifecycle & Email Marketing…
Optimize Marketing Performance With Conversion Tracking
You may have reporting set up to track your conversion data, but the numbers you’re getting may not be the full picture. Have you checked how your conversion tracking is working lately? If not, it’s time to investigate. In this blog, James Semczuk, Analytics Strategist, will show you how regular conversion tests can help make…
How to Increase Brand Authority With SEO & Reputation Management
While you may be familiar with domain authority (DA) and its importance in SEO, the Brand Authority metric, available through Moz Pro SEO tool kit, is notably different and has gained renewed focus recently. Building Brand Authority is more critical than ever with the rise of AI-powered search. Unlike traditional algorithms that focused heavily on…
Google AI Max: Optimize Ad Targeting & Expand Your Reach
In recent years, Google has been integrating AI into its many functions, including ads and organic search results, along with dynamic ads that help optimize targeting. With AI Max, Google has effectively blended AI and dynamic responsive ads with a suite of features to build even stronger connections with target audiences. In this blog, Ryan…
PR Pitch Examples That Drive Connection
Did you break the next great news story? Is your brand doing something really incredible that just needs to be shared with the world? In this blog, our Digital PR Strategist, Lauren Roberts, will teach you how to pitch your story to the media. Review some really great story pitch examples that no editor could…
How Creating Location-Specific Landing Pages Can Help Your SEO
Running a multiple-location business means you have to do things a bit differently. You must target the right people at the right time with your content, appealing to each local audience’s needs and wants. Whether creating location pages for specific areas or developing broader geo pages on a national or international level, it’s important to…
Webflow Alternatives: The Best Web Development Tools
Webflow is one of the most popular developer tools around, but is it right for you? There are plenty of other solutions that might benefit you based on your unique development needs. In this blog, Lucas Dantas, Head of Engineering, expert will compare various Webflow alternatives to help you make the right choice for your…
The Complete Technical Guide to Subdomains vs Subdirectories and Their SEO Impact
Deciding where to host your company blog is a crucial decision. While you have a few options, Google reveals that your choice will impact your website’s overall SEO. In this blog, Jason Carleton, Sr. Director of SEO, breaks down the differences between subdomains and subdirectories, providing insights into when to use each and how they…