In SEO, long-tail keywords are terms of three words or more that are more specific and intent-driven than their short-tail counterparts. When targeting keywords, long-tail terms are particularly important today because of their lower volume and less competitive nature, ability to enable more natural semantic keyword inclusion, and driving conversions. In this blog, Associate Director…
Law Firm SEO: A Comprehensive Guide on Building the Perfect Strategy
With 75% of clients visiting two to five websites before contacting anyone, a well-written, well-designed website is essential for law firms today. Not only does it have to be well-designed and user-friendly, but if you want anyone to find it, you need to invest in law firm SEO. Let’s talk more about how you can…
What Is Google Lens Search & How Can You Optimize for It?
Since its launch in 2017, Google Lens has become one of the most convenient and popular ways to search on Google. Google Lens image search makes it easy to learn more about any topic by understanding users’ uploaded images, and it’s an effective means of bridging the gap between visual, text, and voice search. In…
Multi-Location Marketing: What’s New in 2026
For businesses that plan on expanding to new locations and successfully managing each, multi-location marketing is everything. These campaigns can help your business thrive and sustain your current business while driving long-term growth. Multi-location business marketing has grown increasingly complex over the years, with increasing competition across industries and evolving technologies changing the landscape, along…
From Invisible to Authority: A Strategic SEO Roadmap for Roofers
Without a solid SEO strategy, even the most skilled roofing contractors can remain hidden from homeowners in desperate need of repairs. SEO for roofing contractors even goes beyond visibility. When you align your content with how your customers actually search, your website will become a consistent, lead-generating machine that builds your authority and turns you…
Voice Search SEO Mastery: From Keyword Research to Performance Tracking
Did you know that 38.8 million Americans use voice search for shopping-related activities? That’s why voice search optimization should be part of your SEO strategy. If it’s not, you’re missing out on all of the traffic coming from those voice assistants! In this blog, our Associate Director of SEO, Monique De Leon, will walk you through…
WordPress SEO: All You Need to Know to Maximize Rankings
Whether you’re a marketing manager or a franchise marketer, you need to do what you can to maximize your WordPress website’s visibility. Good WordPress SEO can be the key to getting found and connecting with your target audience. However, there are many factors to consider for SEO optimization on WordPress that can impact time-to-implement. In…
Your Ultimate Guide to Google Search Console: From Setup to Advanced SEO Workflows
Have you explored Google Search Console? If you haven’t, you’re missing a wealth of valuable, free insights on how to improve your online presence and SEO strategy. In this article, Anthony DiSalvo, Sr. SEO Project Manager, explain the benefits of Google Console webmaster tools, what’s changed recently, and break down each of the reports and…
How to Improve Your Businesses’ Email Open Rates
Email marketing is one of the most effective ways to drive engagement, leads, and revenue, but success isn’t always clear. Understanding what is a good open rate for email, how it’s measured, and the key factors behind it is essential to improving performance and benchmarking results. In this blog, Joel Staniszewski, Lifecycle & Email Marketing…
Optimize Marketing Performance With Conversion Tracking
You may have reporting set up to track your conversion data, but the numbers you’re getting may not be the full picture. Have you checked how your conversion tracking is working lately? If not, it’s time to investigate. In this blog, James Semczuk, Analytics Strategist, will show you how regular conversion tests can help make…