Did you know that 38.8 million Americans use voice search for shopping-related activities? That’s why voice search optimization should be part of your SEO strategy. If it’s not, you’re missing out on all of the traffic coming from those voice assistants! In this blog, our Associate Director of SEO, Monique De Leon, will walk you through…
WordPress SEO: All You Need to Know to Maximize Rankings
Whether you’re a marketing manager or a franchise marketer, you need to do what you can to maximize your WordPress website’s visibility. Good WordPress SEO can be the key to getting found and connecting with your target audience. However, there are many factors to consider for SEO optimization on WordPress that can impact time-to-implement. In…
Your Ultimate Guide to Google Search Console: From Setup to Advanced SEO Workflows
Have you explored Google Search Console? If you haven’t, you’re missing a wealth of valuable, free insights on how to improve your online presence and SEO strategy. In this article, Anthony DiSalvo, Sr. SEO Project Manager, explain the benefits of Google Console webmaster tools, what’s changed recently, and break down each of the reports and…
A Guide on How to Get More Views on YouTube
Things change constantly in the world of social media. One important constant? YouTube. With over 2.7 billion monthly active users, it’s one of the most promising platforms available. In this blog, Josh Rohr, our Senior Social Media Strategist, will share tips on how to find success on YouTube by increasing your impressions and views. Let’s…
Franchise CRM: The Best Tools for Your Business
Customer relationship management (CRM) is necessary to help franchises grow and boost sales by nurturing leads for both franchisees and end customers. CRM software can facilitate effective relationship management while helping streamline sales. Franchise CRM solutions are particularly important for franchise businesses, as these tools work specifically for multi-location and multi-stakeholder businesses to foster real…
How to Improve Your Businesses’ Email Open Rates
Email marketing is one of the most effective ways to drive engagement, leads, and revenue, but success isn’t always clear. Understanding what is a good open rate for email, how it’s measured, and the key factors behind it is essential to improving performance and benchmarking results. In this blog, Joel Staniszewski, Lifecycle & Email Marketing…
Optimize Marketing Performance With Conversion Tracking
You may have reporting set up to track your conversion data, but the numbers you’re getting may not be the full picture. Have you checked how your conversion tracking is working lately? If not, it’s time to investigate. In this blog, James Semczuk, Analytics Strategist, will show you how regular conversion tests can help make…
7 Proven Strategies To Increase Your Brand Authority
While you may be familiar with domain authority (DA) and its importance in SEO, the Brand Authority metric, available through Moz Pro SEO tool kit, is notably different and has gained renewed focus recently. Building Brand Authority is more critical than ever with the rise of AI-powered search. Unlike traditional algorithms that focused heavily on…
Google AI Max: Optimize Ad Targeting & Expand Your Reach
In recent years, Google has been integrating AI into its many functions, including ads and organic search results, along with dynamic ads that help optimize targeting. With AI Max, Google has effectively blended AI and dynamic responsive ads with a suite of features to build even stronger connections with target audiences. In this blog, Ryan…
Webflow Alternatives: The Best Web Development Tools
Webflow is one of the most popular developer tools around, but is it right for you? There are plenty of other solutions that might benefit you based on your unique development needs. In this blog, Lucas Dantas, Head of Engineering, expert will compare various Webflow alternatives to help you make the right choice for your…