As artificial intelligence (AI) continues to develop, new tools have come along to bring it to the public. One of these revolutionary tools is Bing AI, which can help you easily create text, images, and videos to assist with content creation.In this guide, VP of Product and Marketing, Danny Conlon, will guide you through how…
Google Business Profiles: Everything You Need to Know
Think a Google Business Profile is just for brick-and-mortar businesses? Think again! Businesses across industries are expanding their reach and increasing organic traffic by optimizing their Google Business Profile (GBP). In this blog, Sr. SEO Digital Strategist. Eric Solomon will explain how to set up your profile and optimize it to generate more organic traffic…
Effective Ways to Boost Your Marketing Click-Through Rate in 2025
Are your click-through rates (CTR’s) what they should be? How would you know? Especially if you’ve never asked the question, “What is a good click-through rate?” In this blog, Jason Carleton, Director of SEO, dives into all things CTR. Whether you’re working on SEO, paid media, email marketing or social media, understanding and optimizing your…
Your Complete Guide to Law Firm SEO in 2025
With more and more attorneys vying for attention online, especially on search engines, law firm SEO is a must. Good SEO for lawyers can help you climb to the top of rankings for relevant keywords and attract more high-quality leads. Let’s do a deep dive into SEO and how you can benefit from the right…
Why Performance Max Campaigns Might Be Ideal for Your Google Ads
To get real results from your Google Ads strategy, get started with Performance Max campaigns—PMax campaigns for short—which enable you to access a lot of available Google Ads inventory using a single campaign. Learn all about Performance Max campaigns and how to use them in this guide from Logan Schiff, VP of Paid Search and…
The Best Times to Post on Facebook to Get More Engagement
In this article, Ashley Nigro, Senior Social Media Strategist, will break down how to find the times that work best for both your brand and your audience to increase your engagement, your reach, and even your sales. What You’ll Learn: What is the Best Time to Post on Facebook? How to Find the Best Time…
What Does Google’s November Core Update Mean for 2024 and Beyond?
Over the years, Google has released many core updates, the latest of which is the November Core Update, which finished rolling out on December 5. Like previous updates, this update comes with the purpose of improving Google search results, which can impact site rankings both immediately and over time. Danny Conlon, VP of Product and…
Get the Most from Google Ads Data Manager
If you want to get the best results from your Google Ads, there’s a powerful tool you can use to your advantage: Google Ads Data Manager. In an era where first-party data matters more than ever, you can use it effectively by mastering this and other tools in your campaigns. Here, VP of Paid Search,…
Maximize Profits With Franchise Sales CRM
Customer relationship management (CRM) is necessary to help franchises grow and boost sales by nurturing leads for both franchisees and end customers. CRM software can facilitate effective relationship management while helping streamline sales. In this blog, Mark Renehan, Vice President of Franchise Development, will help you choose the ideal franchise sales CRM software for your…
Break Language Barriers: Why Translating Your YouTube Videos is a Good Idea
We talk a lot about expanding reach and connecting with more consumers, but how will we connect with them if we don’t speak their language? Translating our content, especially our YouTube videos, is often overlooked, but it’s one of the most important ways to expand your reach and make your videos more accessible. In this…