It’s entirely too easy to waste money when it comes to advertising on Facebook. That’s why you need to pay attention to your analytics and set up a campaign that minimizes your Facebook CPM. In this article, we’ll go over some ways that you can lower your Facebook CPM maximize your return with Facebook advertising. What You'll Learn: … [Read more...]
The 10 Best Review Generation Platforms for Your Business
I’ve been dealing with online reviews for over 10 years, and have spent a lot of time experimenting with different review generation platforms. In this post, I'll cover 10 of my favorites. The Top 10 Review Generation Software: Shopper Approved BirdEye Grade.Us Podium Broadly Reviews Annex Cloud Reputation Loop … [Read more...]
What Is Broad Match Modifier and How Should You Use It?
Google Ads offers a variety of keyword matching options when it comes to controlling who sees your ads. One of those options is called Broad Match Modifier. In this article, we'll cover everything you need to know about the match type and how to use it effectively in your ad campaigns. What You'll Learn: The differences between the … [Read more...]
Value Proposition: 8 Examples of Companies Who Got it Right
What is a good value proposition? It’s a statement that speaks to your wow factor. It captures what sets you apart from the pack and provides a direct benefit to your target audience. In this article, I’ll walk you through what makes a compelling value prop, and eight examples of companies who got it right. What We'll Cover: What makes … [Read more...]
SEO Analysis Of The Google January 2020 Update
Here is my early analysis of the Google January 2020 update. The Google January 2020 update was a big one! I mean, just check out these charts! We can see that Algoroo has marked it as one of the biggest updates in the last few months, even bigger than the recently-released BERT update. Algoroo has identified the following winners … [Read more...]
What Is A Chatbot? Plus Best Chatbot Examples You Can Steal
Chatbots are making serious waves in the marketing scene. And if your business hasn’t at least thought about what a chatbot could do for you - don’t worry: I’ve got you covered. In this post, I’m breaking down the best chatbot examples by industry, and how they can benefit multiple types of businesses. What Is A Chatbot? A chatbot is a … [Read more...]
How to Use Question & Answer Schema Markup
Question & Answer schema, also know as Q&A or FAQ schema, gives you more real estate in Google! And it might even help with voice search... In this article, we'll dive into all you need to know about schema and how you can add it to your site. What You'll Learn: What schema is What question and answer schema is An Example of … [Read more...]
91 SEO Free Classes, Take The SEO Course Now
I'm John Lincoln, one of the top SEO consultants in the industry. In this post, I'm giving you 91 free SEO classes. I am adding to this list of SEO classes all the time. Watch the videos below and become a pro! Go to the class that is the most important for you to learn right now. In the upper right corner of the YouTube player you can select … [Read more...]
What Is The Best Time To Post On Facebook? (The Full Answer)
What is the best time to post on Facebook in 2020? Simply put: when your audience will see it. Finding the best time to post on the platform can increase your engagement, your reach, and even your sales. In this article, I’ll breakdown how to find the times that work best for both your brand and its audience. What is the best time to post on … [Read more...]
Google Customer Reviews – How Set Them Up And Use Them
Today, your most important business asset is your reputation. That’s where getting on Google’s Customer Reviews come in. Customers look to the search engine to learn about everything from winter coats to restaurants to the best plumber in town. Here’s how to boost your profile through the free platform. First, Google Customer Reviews Used to … [Read more...]
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