This week, we spotlight Julia Goldin. She’s the Chief Product and Marketing Officer at the LEGO Group. We’d like to congratulate Julia Goldin and the entire LEGO team on an outstanding 2021. The company’s consumer sales grew 22% year-over-year. Overall revenue grew 27% to over DKK 55 billion. Operating profit rose 32% to DKK 17 billion. … [Read more...]
Best Value Proposition Examples to Model Yours After
What is a good value proposition? It’s a statement that speaks to your wow factor. It captures what sets you apart from the pack and provides a direct benefit to your target audience. In this article, I’ll walk you through what makes a compelling value prop, and eight examples of companies who got it right. What We'll Cover: What Makes … [Read more...]
Facebook Lead Ads: Your Next Critical Lead Generation Strategy
There’s one critical Facebook lead generation strategy that not enough people are taking advantage of. For businesses that regularly run ads on Facebook, it's difficult to pinpoint which customers are specifically interested in the products and services you provide. This gap (between what you offer and who’s actually interested) leads to … [Read more...]
Google Display Network Ads Tips and Strategies
Advertising on Google is arguably one of the most effective ways to market your business. And if you’re not using the Google Display Network, you’re missing out on a valuable way to expose your brand. The following strategies will get you started–and read to the end for a quick Google Display Network FAQ. What You'll Learn: What is the … [Read more...]
Eric Lempel, Senior Vice President of Marketing & Head of Playstation Network – Ignite Marketer of the Week
This week, we spotlight Eric Lempel. He’s Senior Vice President of Marketing and Head of PlayStation Network at PlayStation. We’d like to congratulate Eric Lempel and the PlayStation team on the success of Sony’s Play at Home Initiative. It was a response to the COVID-19 lockdowns that led to 60 million game downloads. Lempel called it an … [Read more...]
How to Start with Performance Max Campaigns
You don’t want to waste ad dollars on customers that don’t convert. Because no matter how much money you throw at it, you won’t see results if you can’t reach your target audience. But Google’s Performance Max Campaigns aims to fix that. According to Google, this new ad format will help marketers and businesses drive better results … [Read more...]
What is the Google SERP? Rank High on The Search Engine Results Page
Google SERP means: "SERP stands for Search Engine Results page. This refers to the pages of results that are returned when someone does a search in a search engine such as Google, Bing, Yahoo, Yandex or other." In this post, you will learn how the Search Engine Results Pages (SERPs) work, as well as all their features. What You'll Learn: … [Read more...]
Facebook CPM: Tips and Strategies to Lower Your CPM
It’s too easy to waste money when it comes to advertising on Facebook. That’s why you need to pay close attention to your analytics and set up a campaign that minimizes your Facebook CPM. In this article, we’ll go over some ways that you can lower your Facebook CPM and maximize your return with Facebook advertising. What You'll Learn: … [Read more...]
How to Calculate ROAS: Understanding Return on Ad Spend
Wondering what ROAS is? If you’re in charge of advertising for your brand or eCommerce site, it’s an acronym you need to be very familiar with. In this article, I'll cover the concept of ROAS in-depth and give you some insight as to how to calculate it for your brand. What We'll Cover: How to Calculate ROAS How it Differs From … [Read more...]
What is Native Advertising? Get Your Content In Front of Your Target Audience
Did you know? Native advertising spend made up almost 65% of all US digital display ad spends in 2020. This makes it one of the fastest growing formats on the market. And if you’re not doing native advertising, you’re missing out. But I’ve got you covered. In this guide, I’ll go over everything you need to know to get started. Discover … [Read more...]
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