What is Technical SEO? Technical SEO is the way you’ve configured certain parts of your website so that it can be indexed for the web. It covers all of the nitty-gritty, behind-the-scenes aspects, such as crawling, indexing, site structure, migrations, page speeds, core web vitals, and more. If you’re at all concerned with how…
Boost Website Traffic with Long-Tail Keywords
What You’ll Learn What Are Long-Tail Keywords? Benefits of Long-Tail Keywords How Do Long-Tail Keywords Work? 5 Strategies to Help You Identify Valuable Long-Tail Keywords FAQs on Long-Tail Keywords What Are Long-Tail Keywords? Let’s begin with the basics. Long-tail keywords are highly specific search phrases that consist of three or more words. Unlike short keywords,…
How to Easily Translate YouTube Videos in New Languages
A little while back, I was on a client call and I got stumped. Yep… It happens. The client wanted to know how they should go about translating YouTube videos. After doing a little research, here’s what I came back with. What We’ll Cover: Benefits of Translating YouTube Videos How to Translate YouTube Videos Translate…
All the Google Ad Extensions You Should Be Using As a Marketer
If you’re a marketer, it’s probably safe to say you’re familiar with the benefits of Google Ads. But what about Google Ads extensions? This guide will walk you through all the different types of extensions, as well as why and how you should be using them to grow your business. What We’ll Cover: What Are…
Email Marketing Benchmarks: Industry Data That Matters
Want better results from your email campaigns? Then you need to set – and track – your benchmarks. In this article, I’ll go over which metrics matter the most, how you can set your benchmarks, and what the averages are by industry. What You’ll Learn Email Marketing Benchmarks: Open Rates Email Marketing Benchmarks: Click-Through Rates …
What is a Good Click Through Rate? (How to Measure & Raise It)
Are your click-through rates (CTR’s) what they should be? How would you know? Especially if you’ve never asked the question, “What is a good click-through rate?” In this article, I’m breaking down what is a good CTR, CTRs by channel, and giving you tips on how to improve your own social media click-through rates. What…
How to Split Test YouTube Thumbnails – YouTube’s Latest Feature
It’s important not to underestimate the importance of the YouTube thumbnail for every video on this streaming platform. At the same time, you might not be sure how to perfect your thumbnails and generate the right response with them. Here we’ll go into the need for effective YouTube thumbnails and how you can split test…
When is the Best Time to Post on Instagram? (The Full Answer)
Wondering when’s the best time to post on Instagram? It’s the million-dollar question, and the answer isn’t as straightforward as you might think. Here, we’ll take a closer look at how to perfectly time your Instagram posts whether you’re B2B or B2C. Times have changed since Instagram was a reverse-chronological feed. No longer…
Ignite Visibility Publishes Generative AI Whitepaper
Don’t know where to get started with generative AI? There’s a lot to learn – and luckily for you, we’ve done the research, compiled the insights and talked to the industry experts so you don’t have to. What will you learn in our whitepaper on generative AI? 1. What is Generative AI? 2. What is…
Subdomains or Subfolders? Which One Is More Important for SEO?
Deciding whether or not to integrate a company blog on your root website (a directory such as example.com/blog) or host on a subdomain (such as blog.example.com) is an important decision that shouldn’t be taken lightly. For years, we’ve heard the “subdomain versus integrated blog” debate (seriously, we have talked about it a lot), and although…