Multichannel marketing is a broad term that describes the process of interacting with customers using a mix of direct and indirect communications channels. Dig a few years back in Google’s digital marketing archives and you’ll see that circa 2014, 2015 multichannel marketing was all the rage. However, since then, the practice has given way to the … [Read more...]
How to Set Up Blog Posts That Drive Conversions (Part 4 of 4)
In this last post in the series, we’ll look at how to drive conversions from a blog post. Blog post optimization is a bit different than the other three pages we’ve covered thus far. So, unlike a product page or a traditional landing page where conversions are measured by purchases or trial sign-ups, blog posts typically target lower-hanging … [Read more...]
How To Increase YouTube Traffic To Your Channel: 19 Tips!
Almost 5 billion videos are watched on YouTube every day. So how do you drive traffic to your YouTube channel? The surprising part? Only 9% of small businesses use the site for marketing. It is time for you to increase your YouTube traffic and I am going to show you how. First, if you want to learn how I almost killed all my YouTube channel watch … [Read more...]
Omnichannel Marketing in 2020: The Definitive Guide
The term “omnichannel” is everywhere these days. It may be a buzzword, but omnichannel marketing represents a big shift in both the marketing landscape and customer experience. According to a joint research report from the CMO Council and Netsertice, 94% of marketers believe that getting the omnichannel experience right is essential to the … [Read more...]
Bing PPC Ads: Quick Start Guide & Google Ads Comparison
Still on the fence about Bing Ads? Don't be - advertising on Bing is a tried-and-true way to win new business. In this article, I’ll go over the typical process that companies follow before advertising with Bing. Then, I’ll explain why Bing Ads might be a great option for your business. I'll also cover Bing PPC ads vs Google ads. Google … [Read more...]
How to Create High-Converting Local Landing Pages (Part 2 of 4)
In my last CRO post, we looked at some basic principles for creating landing pages that drive conversions. In this one, I’m going to discuss how to set the stage for conversions at the local level. Local pages are a type of landing page designed to support hyper-local search queries--think “dentist in Boston,” “wedding vendor in Los Angeles,” or … [Read more...]
Google Dynamic Remarketing: The Ultimate Resource
Marketing has one main objective—to drive sales. And often, this involves creating advertisements to pique the interest of potential customers and encourage them to make a purchase. But, here’s the problem—on a monthly basis, you have a seemingly endless supply of products and/or services that need to be promoted. But what do you do once everyone … [Read more...]
How to Improve Your Businesses’ Email Open Rates
It seems like the entire world lives online these days. And consumers of all stripes are becoming more and more reliant on digital channels to fulfill their communication, entertainment, education, and shopping needs. Needless to say, for marketers, digital literacy has become a key part of everyday existence. But with so much noise out there, … [Read more...]
Using Psychographics for SEO
Imagine you have two prospects sitting across from you. Both are young professionals between the ages of 30 and 35 who work in commercial banking in San Diego. They each earn more than $80,000 per year. However, one of these women routinely interacts with your marketing content and buys your products and/or services, while the other prospect … [Read more...]
How to Easily Translate YouTube Videos in New Languages
A little while back, I was on a client call and I got stumped. Yep… It happens. The client wanted to know how they should go about translating YouTube videos. After doing a little research, here's what I came back with. What We'll Cover: The benefits of translating YouTube videos Translating your YouTube captions … [Read more...]
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