As a digital marketer, you know that it’s your job to produce eye-catching content that draws your audience in and inspires them to take action. But being innovative all of the time can feel overwhelming, causing some marketers to fall into a trap of producing the same content over and over again. When this happens,…
What is Pay-Per-Click? How Does PPC Work? (2023 Guide)
PPC can be overwhelming. Do it right, and you’ll have more leads than you know what to do with. But do it wrong, and your ads will be nothing more than a black hole of wasted money. So in this comprehensive guide, we’ll cover everything you’ll need to know about PPC in 2023—let’s dive in….
Gain a Competitive Edge with Online Reputation Management Strategies
49% of consumers trust consumer reviews as much as personal recommendations from friends and family. If your brand looks terrible online, your business could suffer tremendously. But that’s not all. 60% of consumers think the number of reviews for the business is essential when deciding which local businesses to patronize. And if your reviews aren’t…
SMS Marketing: What You Need to Know Before Hitting Send
Is your content marketing strategy struggling? Whether your conversion rates have taken a hit thanks to this new cookieless world or you just want to explore a new avenue, consider adding SMS marketing to your line-up. In a world where most people have their phones in their hands most of the day, SMS marketing is…
GA4 Essentials: A Guide to Google Analytics 4
Like it or not, Google Analytics 4 is coming. Google’s confirmed they’ll sunset Google Analytics 3 (AKA “Universal Analytics”) on July 1, 2023. This represents a huge change for the marketing industry. Google Analytics dominates the market, with 93% of companies using analytics and reporting tools. Such a big shift can be uncomfortable, but…
Email Service Providers, Software & Tools for Marketing Campaigns
Some new digital marketers will tell you all you need is a quality social media presence to market your business and boost your sales. And while an active social media presence is necessary, email marketing is still king when it comes to getting your content in front of your target audience. Luckily for you, there…
Why Your Business Should Post Video Content
Video content has always been a big part of social media. After all, YouTube is the second most popular social media platform with over 2.5 million users a month. Add YouTube’s consistent popularity to the rise of TikTok, Instagram Reels, and Facebook Stories, and you can easily see how video content is transforming the social…
Announcing Our New Digital Marketing Tool: CertaintyTech
We have finally released brand-new software designed to help marketers achieve the best return on investment when it comes to digital marketing channels. This new software has been two+ years in the making. Introducing CertaintyTech CertaintyTech aims to change the digital marketing landscape through first-party data, verified analytics benchmarking and modeling. This new software has…
Breaking Down PPC Automation (With Software Recommendations)
Pay-per-click is demanding. It takes extensive research, regular testing, and constant adjustments to make a consistent profit on campaigns. But you’re struggling to juggle PPC optimization with everything else. And with PPC becoming more competitive, making the most of your ad spend is more important than ever. Luckily, there’s a solution: automation tools. So in…
Opt-in Email Marketing for Beginners
Unlike social media, email isn’t a rented platform. Your email list belongs to you and lets you connect with consumers without any third parties. So in this guide, you’ll learn how to build a high-converting email list. You’ll learn what opt-in emails are, why they matter, and the best strategies for growing your audience. What…