Search engine optimization best-practices are always evolving. That’s why it’s important to know about the latest trends in Search Engine Optimization in 2019. This year, it’s all about: A great user experience Creating a ton of high-quality content Mobile ready and fast page speed A great user experience Acquiring natural links Want more? Read the…
SERP: Guide To The Google Search Engine Results (Updated 2019 Guide)
SERP! Definition: Search Engine Results Page Want to scale the top of the search engine results? Of course! But before you do, you need to understand everything there is to know about the SERPs. This post will tell you everything. By the time your done, you will be well educated in the space. This guide…
AMP Story Ads Emerge From Beta, Holiday Marketing News – Ignite Friday
This week: New insights on last year’s holiday ad spending, AMP Story Ads are out of beta, and it sure looks like the Google search algorithm has a bug. Here’s what happened this week in digital marketing. AMP Story Ads Emerge From Beta This past week, Google announced that AMP Story Ads have emerged from…
What Google Beacon Means for Local Marketing
Heard of Google Beacon? What about proximity marketing? The two are closely tied, and could mean big things for local businesses. In this article, I’ll go over what you need to know about Google Beacon and what it means for marketing. What is a Beacon? First thing you should know: beacon technology isn’t limited (and…
How Does Pay-Per-Click Work? (Updated 2019 Marketer Guide)
You heard about it and now you are wondering, “How does pay-per-click work?” In this article, Ignite Head of Paid Media, Eythor Westman, tells you everything you need to know. By the end, you’ll know more than most about pay-per-click marketing. Pay-per-click (PPC) might seem like a simple enough concept, but it’s really much more complicated…
What No One Tells You About Online Lead Generation
You’re getting tons of leads, but are you getting the RIGHT leads? Probably not, which is why you are here. In today’s post, I will give you what you really need to know about online lead generation. I’m all for online lead generation. In fact, most marketers would be lying if they told you they…
Google AdLingo: What Does It Mean For Marketers?
Heard the buzz about Google’s latest, AdLingo? If not, you’re in luck. I’m about to take you through a full rundown of what Google AdLingo is and what it means for marketers. Ever wish you could have a conversation with a Google ad? (Let’s be honest, probably not.) But whether you wanted it or not,…
How to Use Question & Answer Schema Markup
Looking for a new strategy that might land some of your pages in the much-coveted knowledge graph? Consider using Question & Answer schema. In this article, Ignite’s Director of Strategy Chrystal Lenardson goes over what this kind of schema is and how you can add it to your site. The Question & Answer schema, as…
The Best Chatbots Examples by Industry (And How You Can Make One)
Chatbots are making serious waves in the marketing scene. And if you’re business hasn’t at least thought about what a chatbot could do for you – don’t worry: I’ve got you covered. In this post, I’m breaking down how multiple industries can benefit from Chatbots, as well as providing some examples and templates for you…
How to Use Aggregator Review Sites in Digital Marketing
Should you be using third-party aggregator sites? I’ll answer that question in this post, as well as let you in on a few little-known strategies to take full advantage of aggregator sites. Watch the video or read the full article below. What is a Third Party Aggregator Site? Third-party aggregator sites are websites that…
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