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Home / Archives for Blog

Ad Fatigue: How to Recognize It & Avoid It

January 12, 2023 by John E Lincoln

As a digital marketer, you know that it’s your job to produce eye-catching content that draws your audience in and inspires them to take action. But being innovative all of the time can feel overwhelming, causing some marketers to fall into a trap of producing the same content over and over again. When this happens,…

What is Pay-Per-Click? How Does PPC Work? (2023 Guide)

January 10, 2023 by John E Lincoln

PPC can be overwhelming. Do it right, and you’ll have more leads than you know what to do with. But do it wrong, and your ads will be nothing more than a black hole of wasted money. So in this comprehensive guide, we’ll cover everything you’ll need to know about PPC in 2023—let’s dive in….

Gain a Competitive Edge with Online Reputation Management Strategies

December 22, 2022 by John E Lincoln

49% of consumers trust consumer reviews as much as personal recommendations from friends and family. If your brand looks terrible online, your business could suffer tremendously. But that’s not all. 60% of consumers think the number of reviews for the business is essential when deciding which local businesses to patronize. And if your reviews aren’t…

SMS Marketing: What You Need to Know Before Hitting Send

November 29, 2022 by John E Lincoln

Is your content marketing strategy struggling? Whether your conversion rates have taken a hit thanks to this new cookieless world or you just want to explore a new avenue, consider adding SMS marketing to your line-up. In a world where most people have their phones in their hands most of the day, SMS marketing is…

GA4 Essentials: A Guide to Google Analytics 4

November 17, 2022 by John E Lincoln

 Like it or not, Google Analytics 4 is coming. Google’s confirmed they’ll sunset Google Analytics 3 (AKA “Universal Analytics”) on July 1, 2023. This represents a huge change for the marketing industry. Google Analytics dominates the market, with 93% of companies using analytics and reporting tools. Such a big shift can be uncomfortable, but…

Email Service Providers, Software & Tools for Marketing Campaigns

November 15, 2022 by John E Lincoln

Some new digital marketers will tell you all you need is a quality social media presence to market your business and boost your sales. And while an active social media presence is necessary, email marketing is still king when it comes to getting your content in front of your target audience. Luckily for you, there…

Why Your Business Should Post Video Content

November 10, 2022 by Katya Shakarian

Video content has always been a big part of social media. After all, YouTube is the second most popular social media platform with over 2.5 million users a month. Add YouTube’s consistent popularity to the rise of TikTok, Instagram Reels, and Facebook Stories, and you can easily see how video content is transforming the social…

Announcing Our New Digital Marketing Tool: CertaintyTech

October 27, 2022 by John E Lincoln

We have finally released brand-new software designed to help marketers achieve the best return on investment when it comes to digital marketing channels. This new software has been two+ years in the making. Introducing CertaintyTech CertaintyTech aims to change the digital marketing landscape through first-party data, verified analytics benchmarking and modeling. This new software has…

Breaking Down PPC Automation (With Software Recommendations)

September 29, 2022 by John E Lincoln

Pay-per-click is demanding. It takes extensive research, regular testing, and constant adjustments to make a consistent profit on campaigns. But you’re struggling to juggle PPC optimization with everything else. And with PPC becoming more competitive, making the most of your ad spend is more important than ever. Luckily, there’s a solution: automation tools. So in…

Opt-in Email Marketing for Beginners

September 28, 2022 by John E Lincoln

Unlike social media, email isn’t a rented platform. Your email list belongs to you and lets you connect with consumers without any third parties. So in this guide, you’ll learn how to build a high-converting email list. You’ll learn what opt-in emails are, why they matter, and the best strategies for growing your audience. What…

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About The Editor

John E Lincoln, CEO

John Lincoln is CEO of Ignite Visibility, one of the top digital marketing agencies in the nation and a 6x Inc. 5,000 company. Lincoln is consistently named one of the top marketing experts in the industry. He has been recipient of the Search Engine Land "Search Marketer of the Year" award, named the #1 SEO consultant in the USA by Clutch.co, most admired CEO and 40 under 40. Lincoln has written two books (The Forecaster Method and Digital Influencer) and made two movies (SEO: The Movie and Social Media Marketing: The Movie) on digital marketing. He is a digital marketing strategy adviser to some of the biggest names in business. John Lincoln is the editor of the Ignite Visibility blog. While he is a major contributor, he does not write all of the articles.

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