Franchises face a few challenges when it comes to PPC campaigns. They’re not your average business, and they don’t run your average campaign. In this article, I’ll cover a few things you need to know to effectively execute and manage a PPC campaign for your franchise. Who Should Handle PPC Campaigns – The Franchisor or…
4 Google Analytics Goals You Should Be Tracking
You must track your Google Analytics goals! Want to know if your website is fulfilling your target objectives? If so, then you should monitor Google Analytics goals. Although GA offers plenty of metrics “out of the box,” you’ll likely need to set up one or more goals to ensure that your visitors are taking the actions…
Pinterest is Growing and New Ad Types are Available
This week: Pinterest is growing faster than many had expected, Google beats Facebook in mobile referral traffic, and Bing Ads now offers in-market audience targeting. Here’s what happened this week in digital marketing. Watch The Video Or Read More Below DoubleClick Bid Manager Offers Audio Ad Buying Globally Looking to run audio ads on streaming…
3 Innovative Opt-In Email Strategies For Growing A List
Want more email subscribers? Then you need a better strategy. New trends in customer expectations have changed the game, and these days it’s all about presenting your opt-in a way that feels simple, natural, and spam-free. Here are three ways to do so in 2018. We’re all familiar with the typical opt-in. It usually lives…
14 Ways to Build Customer Loyalty for Your Brand
It’s a generally accepted principle of marketing that it costs much more to find a new customer than it does to sell to an existing customer. That’s why it’s a great idea to build customer loyalty. I’ll show you how in this article. According to Invesp, you’ll spend 5x as much to attract a new…
SERP: The 2018 Guide To Google Search Engine Results
SERP! Definition: Search Engine Results Page Want to scale the top of the search engine results? Of course! But before you do, you need to understand everything there is to know about the SERPs. This post will tell you everything. By the time your done, you will be well educated in the space. This guide…
Why Native Advertising Is Exploding In 2018 (How Marketers Are Using It)
In 2018, native ads will make up over 60% of display ad spend and they are the fastest growing part of the market. If you are not doing native advertising, you are missing out. If you’ve been following all the trends in online marketing the past few years, you know that Google has been saying…
Amazon Vendor Central Vs. Seller Central (All Questions Answered)
Ready to learn the real differences between Amazon Seller Central and Vendor Central? Watch a Video Or Read The Full Detailed Article Below If you would rather talk to a real person about this. Contact us now we will answer your questions. Read The Full Article on Vendor Central vs Seller Central Once you’ve decided…
More From Facebook, Google, and Pinterest Gets a Makeover
This week: people are standing by their man (Mark Zuckerberg), Pinterest is giving business users a profile page makeover, and responding to user reviews can increase your conversion rate. Here’s what happened this week in digital marketing. Facebook Testing New Video Format Facebook is testing a new video format. It’s called Facebook Premieres. The new…
11 Drip Email Marketing Campaign Tips That Shock Newbies
Have you experimented with email automation? Also known as drip campaigns, they’re an incredibly effective way to reach clients and prospects on the channel they prefer – email. In this article, I’ll show you how (and why) to start a drip email marketing campaign of your own. What Are Drip Email Marketing Campaigns? You may…
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