When it comes to building a real connection with your target audiences, email marketing remains one of the most effective strategies.According to recent statistics, 87% of brands state that email marketing is a crucial part of their overall success. It also has the potential to achieve a high ROI, with businesses earning an average of…
Grow Your Business With Multi-Location Marketing Campaigns
For businesses that plan on expanding to new locations and successfully managing each, multi-location marketing is everything. These campaigns can help your business thrive and sustain your current business while driving long-term growth. In this blog, Mark Hite, Director of Franchisee Sales & Marketing, will provide an overview of multi-location marketing and discuss some strategies…
Bing AI: How It Works & How It Can Boost Your Content
As artificial intelligence (AI) continues to develop, new tools have come along to bring it to the public. One of these revolutionary tools is Bing AI, which can help you easily create text, images, and videos to assist with content creation.In this guide, VP of Product and Marketing, Danny Conlon, will guide you through how…
Google Business Profiles: Everything You Need to Know
Think a Google Business Profile is just for brick-and-mortar businesses? Think again! Businesses across industries are expanding their reach and increasing organic traffic by optimizing their Google Business Profile (GBP). In this blog, Sr. SEO Digital Strategist. Eric Solomon will explain how to set up your profile and optimize it to generate more organic traffic…
How a Strong Sales Enablement Strategy Can Benefit Your Franchise Development Plan
Optimizing your franchise sales process and aligning it with marketing is critical to driving franchise development success. This is where a well-executed sales enablement strategy plays a pivotal role In the following blog post, Rachael Wachstein, Director of Franchise Client Success, will give you an in-depth look into sales enablement and explore the ways you…
Effective Ways to Boost Your Marketing Click-Through Rate in 2025
Are your click-through rates (CTR’s) what they should be? How would you know? Especially if you’ve never asked the question, “What is a good click-through rate?” In this blog, Jason Carleton, Director of SEO, dives into all things CTR. Whether you’re working on SEO, paid media, email marketing or social media, understanding and optimizing your…
Your Complete Guide to Law Firm SEO in 2025
With more and more attorneys vying for attention online, especially on search engines, law firm SEO is a must. Good SEO for lawyers can help you climb to the top of rankings for relevant keywords and attract more high-quality leads. Let’s do a deep dive into SEO and how you can benefit from the right…
Why Performance Max Campaigns Might Be Ideal for Your Google Ads
To get real results from your Google Ads strategy, get started with Performance Max campaigns—PMax campaigns for short—which enable you to access a lot of available Google Ads inventory using a single campaign. Learn all about Performance Max campaigns and how to use them in this guide from Logan Schiff, VP of Paid Search and…
The Best Times to Post on Facebook to Get More Engagement
In this article, Ashley Nigro, Senior Social Media Strategist, will break down how to find the times that work best for both your brand and your audience to increase your engagement, your reach, and even your sales. What You’ll Learn: What is the Best Time to Post on Facebook? How to Find the Best Time…
What Does Google’s November Core Update Mean for 2024 and Beyond?
Over the years, Google has released many core updates, the latest of which is the November Core Update, which finished rolling out on December 5. Like previous updates, this update comes with the purpose of improving Google search results, which can impact site rankings both immediately and over time. Danny Conlon, VP of Product and…