This week: Pinterest is on the rise, Snapchat is on the decline, and the Yoast plugin has a great new feature. Here’s what happened this week in digital marketing. Facebook Launches New Cost Cap Bidding Strategy You now have a third bidding option for Facebook ads. It’s called the cost cap bidding strategy. In a…
Shopify SEO: 12 Tips for Higher SERP Rankings
There’s a reason Shopify is the go-to e-commerce platform. But despite how easy it is to set up shop, getting people to find you involves a strategy spanning content, sitemaps, and well, a lot of tags. Here, we’ll dive into some specific Shopify SEO strategies to drive more traffic, boost conversions, and earn yourself a…
How to Attract 1,000+ Raving Fans to Your Event (Mary Coppola, United Fresh)
Want to stage a successful event that attracts thousands of raving fans? Then you should learn person from one of the greats, Mary Coppola, Vice President of Marketing & Communications for United Fresh Produce Association. What You Will Learn: The strategy behind planning a major event How to gain initial traction and buzz (and how…
Did Google Remove Your Website? – Ignite Friday
This week: Google says it made the web faster, most people trust Amazon reviews, and Bing Ads has a new feature. Here’s what happened this week in digital marketing. Survey: Most People Trust Amazon Reviews Most consumers are unaware that Amazon has a problem with fake reviews. That’s according to a survey by CPC…
How to Set Up And Use Google’s Customer Reviews
Word-of-mouth may well be the oldest marketing strategy around, but its power has reached new heights in this online age. Today, your most important business asset is your reputation. That’s where getting on Google’s good side comes in. Customers look to the search engine to learn about everything from winter coats to restaurants to the…
Google Ads Editor is Here (Get Excited) – Ignite Friday
This week: Google has a new toy, your pages blocked by robots.txt can still get indexed, and a new survey has lots of stats about online shoppers. Here’s what happened this week in digital marketing. Survey: Almost 70% of Online Shoppers Compare Prices on Amazon According to a new survey by Episerver, 68% of consumers…
When is the Best Time to Post on Instagram? (The Full Answer)
Wondering when’s the best time to post on Instagram? It’s the million dollar question, and the answer isn’t as straightforward as you might think. Here, we’ll take a closer look at how to perfectly time your Instagram posts whether you’re B2B or B2C. Times have changed since Instagram was a reverse-chronological feed. No longer does the…
AdWords vs. AdSense: All Questions Answered
Adwords vs. AdSense. Same thing, right? Not exactly. Sure, both are Google services. And, both are advertising platforms. But despite their similar names, the two ad platforms are actually quite different. In this piece, we’ll take a look at AdWords vs. AdSense, and where each tool fits into a marketing strategy. Here’s a quick breakdown:…
What I’ve Learned – Financial Services Marketing Tips That REALLY Work
Let’s be honest: financial services doesn’t exactly scream creative marketing. And for a long time, there was good reason for it due to heavy regulations. But all that’s changing. These days, financial services are becoming increasing digitized and personal, relying on creative storytelling to connect with a new generation of customers. Below, we’ll look at…
Ignite Visibility to Host Comprehensive Free Webinar All About Voice Search
The digital marketing firm’s CEO John Lincoln partners with industry experts to teach brands how to capitalize on voice search for marketing. Sign up now to secure your spot at this can’t-miss event. On May 2, leading industry experts in digital marketing and e-commerce will come together for an event you won’t want to miss….
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