But here’s the thing: when used correctly, 301 redirects can help you retain your authority and even boost your site traffic. Stay tuned and I’ll show you how. What We'll Cover: What is a 301 Redirect? SEO 301 Redirects: Old Expectations vs. New Rules 301 Redirects for HTTPS Migration The Importance of Setting Up Redirects 301 … [Read more...]
Conversion Tests: The Importance of Digital Marketing Tracking
You may have reporting set up to track your conversion data, but the numbers you're getting may not be the full picture. Have you checked how your conversion tracking is working lately? If not, it's time to investigate. Regular conversion tests can help make your digital marketing tracking more accurate. What We'll Cover: Why Conversion … [Read more...]
Best Times to Post on Facebook in 2021
What is the best time to post on Facebook in 2021? Simply put—when your audience will see it. Finding the best time to post on the platform can increase your engagement, your reach, and even your sales. In this article, I’ll break down how to find the times that work best for both your brand and your audience. What Is The Best Time to Post … [Read more...]
Technical SEO 101: Common Reasons Why You Aren’t Ranking
The proper application of technical SEO aspects can make or break your website but a lot of the common mistakes we see are easy to fix. In this article, I’ll break down some of the most common reasons why your site isn’t ranking as well as you want it to be. What is Technical SEO? Technical SEO is the way you’ve configured certain parts of … [Read more...]
Negative SEO: Detect, Protect & Recover From Attacks
Updated: October 5, 2021 Any digital marketer can tell you that one of the best ways to draw attention to your website is to make sure it’s optimized for search engines. But as more websites come online, SEO is getting more complicated and it’s not as easy as it used to be to rank number 1 on Google. While some people are putting in … [Read more...]
Is Your Website Theme Hurting Your Rank? – Ignite Friday
This week: your website theme could affect your rank, YouTube Mobile Analytics includes additional insights, and a recent WordPress update fixes lots of vulnerabilities. Here’s what happened this week in digital marketing. Facebook Unveils New Marketing Tool Called Ad Strategies Facebook recently released Ad Strategies, a new marketing … [Read more...]
Ginger Woolridge, Head of Growth, Lightyear – Ignite Marketer of the Week
In this edition of Marketer of the Week, Ignite Visibility spotlights Ginger Woolridge, head of growth at Lightyear. Ignite Visibility applauds her for her leadership efforts and extensive contributions both in finance and in marketing. Ginger Woolridge Ginger Woolridge joined the Lightyear team in January 2021 after a 5-year career in finance … [Read more...]
TikTok Surpasses YouTube for Average Watch Time – Ignite Friday
This week: Bing now offers instant indexing, the Google page experience update is fully rolled out, and wait until you hear how much it costs to hire an influencer. Here’s what happened this week in digital marketing. Bing Content Submission API Enables Instant Indexing Good news: the Bing Content Submission API is available. And it allows for … [Read more...]
How to Get Easy Google Traffic With Almost No Effort
If you want to be successful in the digital space, you need a plan to get noticed and grab traffic from Google. In this article, I’ll go over 4 tried-and-true strategies that will boost your views and get your website some easy Google traffic. 1. Google Trends to Increase Google Traffic Being on the first page of Google search results … [Read more...]
Instagram Retires Swipe Up Feature In Favor of Stickers – Ignite Friday
This week: Google pays the big bucks to stay the dominant search engine, Facebook is in trouble with the feds, and yeah, your titles appear different in search. Here’s what happened this week in digital marketing. Report: Google Paying Apple $15 Billion to Remain Default Search Engine According to financial analysts, Google is paying Apple $15 … [Read more...]
- 1
- 2
- 3
- …
- 51
- Next Page »
