In need of a few new advertisement ideas? You’ve come to the right place. Below, I’ll go over some of the most exciting new advertisement features and options available today. What We'll Cover: Life Events in Google Ads In-Market Audiences Google Ad extensions Location Extensions and Store Visits for YouTube Ads Google … [Read more...]
How Does Google Life Events Targeting Work?
Google Ads offers a number of targeting strategies to help you reach people in your market. One of the most overlooked options is life event targeting. With Google Ads life events targeting, you can run ads to people who are going through major changes in their lives, such as moving or getting married. In this article, we’ll go over how you can … [Read more...]
What is a Nofollow Link?
Nofollow links are arguably one of the simplest and most common kinds of links found on the internet. But what exactly are they, and why are they essential to webmasters or marketers like yourself? In this article, I will explain everything you need to know about nofollow links and why they should matter to you. What We'll Cover: … [Read more...]
Want To Build A Successful Franchise Marketing Strategy? Here’s How.
Some of our largest clients are franchises. In this article, I outline the basics of franchise marketing - both to attract franchisees and keep each franchise up and running. Here is how to build a successful franchise marketing strategy. What We'll Cover: How to attract franchisees Identify your ideal franchisee Build a strong … [Read more...]
Law Firm SEO: A Simple Guide For Higher Search Rankings
It doesn’t take a law degree to see that the legal SEO game is quite competitive, with firms from all over duking it out in the SERPs in an effort to attract more clients in a saturated online space. In this article, I’ll go through some best practices for cutting through the noise of law firm SEO so you can get more clients on the books--and … [Read more...]
How To Target Ads At Each of the Buyer Journey Stages
If you want your ad campaigns to be as effective as possible, then you need to take the buyer journey stages into account. The buyer journey is what every prospect goes through before converting, and by targeting your ads to the correct stage you have a better shot at hitting them with the right message at the right time. In this article, I’ll … [Read more...]
The Full Guide To YouTube Ad Specs
YouTube is without a doubt the most commonly used video site, with one-third of all internet users watching millions of videos that combine to result in billions of views. So, if you're advertising on the platform, it's important that you get it right. In this article, we’ll cover YouTube ad specs and all the options for advertising on the … [Read more...]
3 Google Maps Marketing Tips That Drive Outrageous Traffic
Google Maps isn’t going anywhere. And lucky for local marketers, neither is Google Maps marketing. In this post, we’re digging into what Google Maps marketing is, why it’s so important, and how local businesses can take full advantage of it. What We'll Cover: What Google Maps marketing is Why it matters Major factors that affect … [Read more...]
How to Create Your Own Mini SEO Case Study
What is a mini SEO case study? As the name implies, this is a simplified case study that focuses on a single part of your overall marketing efforts. Let’s look at the concept and how to create case studies in more detail. What We'll Cover: The 5 parts of an effective SEO case study SEO case study: Measure CTR SEO case study: … [Read more...]
Is Baidu For You? (Everything You Need to Know About Baidu SEO)
Are you familiar with Baidu SEO? As more and more western companies are expanding into Chinese markets, it's becoming more important than ever to consider Baidu and its role in driving relevant visits from users in China to your websites. In this article, I'll go over everything you need to know about Baidu SEO - how it’s different, how it ranks, … [Read more...]
