In recent years, we’ve seen several crucial local SEO trends that are shaping how businesses rank in search results, from AI Overviews and zero-click search behavior to maps and Google Business Profile prioritization and stronger trust and review expectations. In this blog post, SEO Strategist, Keely McGroarty, will review the latest local SEO trends for…
Subdomain vs. Subdirectory: A Guide to Proper URL Structure
When deciding between subdomain vs. subdirectory formats for your URL structure, Google states that both can work. However, the right choice will depend on your website architecture, governance, and long-term SEO goals. In this blog, Jason Carleton, Sr. Director of SEO, breaks down the differences between subdomains and subdirectories, providing insights into when to use…
How to Choose the Best Times to Post on Facebook
Facebook remains one of the best platforms to use for social media marketing, with over 3 billion active users today, and the average person spends around 31 minutes every day on the site. Figuring out the best time to post on Facebook can help you reach the right people at the right time, but while…
From Subject Line to CTA: Media Pitch Examples That Earn Coverage in a Crowded Inbox
The internet is absolutely drowning in AI-generated “slop.” Editors know it. Journalists know it. And audiences are starting to notice it, too. In an environment flooded with generic AI-generated content, the one thing AI simply cannot manufacture is a genuine, newsworthy story backed by real data and real people. In this blog, Theresa Bass, Sr….
Ask Maps: Learn the Latest in Google Maps Marketing
In recent years, we’ve seen several key changes to local marketing on Google, from Google Business Profile replacing Google My Business to the introduction of AI-powered Ask Maps. Today, businesses need locally optimized content that ranks for these features and answers key questions, leading to increased online visibility and trust among audiences. In this blog,…
Pest Control SEO: From Keyword Strategy to Content Marketing
Like other local businesses, pest control companies need search engine optimization (SEO) to connect with potential customers, especially when targeting people in need of emergency services, seasonal spikes in your industry when pests are a common problem, and those “near me” keywords that prospects will enter when seeking local services. The stakes involved with pest…
Redefining Marketing Leadership: Insights From Women Driving Growth at Ignite Visibility
In March 2026, International Women’s Month arrives at a pivotal moment for digital marketing. As the industry shifts toward AI-driven strategies and human-centric data, leadership is no longer about holding a title, it’s about impact, psychological safety, and radical adaptability. At Ignite Visibility, our growth isn’t just fueled by algorithms; it’s driven by the women…
Top of Funnel Marketing Strategies That Yield Real Results
Before you can nurture leads and turn them into customers as they move down the marketing funnel, you must attract them at the beginning of the customer journey. At this point, the top of the funnel, your content should hook new potential customers, grabbing and holding their attention. In this blog post, Danny Conlon, Ignite…
How to Build Domain Authority & Dominate Rankings
When determining whether your website is likely to appear in search engine results pages (SERPs), one key measurement to look at is domain authority (DA). This third-party metric can help you gauge your website authority online and gauge the chances of maintaining a competitive edge on search engines. In this blog, Theresa Bass, Sr. Digital…
The 10 Best Social Media Listening Tools to Use in 2026
With the help of social listening tools, brands can keep track of all brand mentions on social media, identify and take cues from competitors, gauge audience sentiment, and gain clear, actionable insights to help them optimize their marketing strategies. In this blog, Katya Manoukian, Social Media Manager, will review the top 10 social media listening…