The future of search here, and it’s all about voice search. In this article, I’ll cover everything you need to know about voice search and how to optimize your website for the future of search. What You’ll Learn: How voice search is being used today The voice search ranking signals you need to know Introduction…
B2C’s Overemphasizing Big Data? – Ignite Friday
This week: Pinterest does a favor for e-commerce brands, B2C companies may be relying too much on Big Data, and wait until you hear about how much ad spend goes through just three companies. Here’s what happened this week in digital marketing. New: Marketers Can Target Spotify Podcast Listeners Looking to run some ads on…
Why Speakable for Voice Search May be the Future of Marketing
Google’s giving marketers a new markup tool to play with: Speakable for voice search. Here’s a little more about Speakable: what it does, who it’s for, and why I think it may be the future of marketing. What You’ll Learn: What Speakable is Why Speakable matters to marketers Who can use Speakable How to get started…
Powerful Secrets to Competitive Keyword Research in 2019
Want to know how to do competitive keyword research in 2019? You’ve come to the right place. Today, I’m teaching you how to do effective keyword research online and how to strategically each keyword to a page. Watch the full videos now or read the article below. What You’ll Learn: Keyword research: The…
How The Top 2 World Influencer Scales Businesses To $1,000,000+
In this episode of the Ignite University podcast, John Lincoln interviews Entrepreneur, Connector and Online Influencer John Rampton on his rise as an influencer, how he scales businesses, and why he takes pride in being a Connector. Listen to the Podcast: Play on Stitcher, iTunes, or Player.fm. John Rampton is an Entrepreneur, Connector and Online…
Dissecting The New Google Search Console (How An SEO Experts Needs To See It)
Google Search Console, formerly known as Google Webmaster Tools is a mainstay in any SEO pro’s toolkit. And while the tool’s been around for a while, it recently went through a major update, changing its entire interface and the reports it offers. In this article, I’ll explain the benefits of Google Search Console, what’s changing…
The Ultimate Guide to Website Migrations, Transfers, and Rebranding Online
At some point, you might find yourself facing down a great website migration. I’ve helped many website owners rebrand online. I’ve managed website migrations, domain merges, and acquisitions. In this article, I’ll tell you how to properly navigate a website migration from a digital marketing perspective. What You’ll Learn: What to consider when performing a…
One Simple Method For Structuring High Converting Landing Pages
Effective landing pages are the unsung hero of the marketing campaign. Yet, many companies barely give them a second thought, often making the critical mistake of sending ad traffic to a general home page. In this article, I’ll go over my simple method for structuring high converting landing pages, every time. What You’ll Learn: Why…
Why You Are Blowing It By Not Having A Post Conversion Funnel
Attract, convert, close, delight. Awareness, consideration, conversion. You already know how important it is to have a funnel in place. But how much thought have you given to your post conversion funnel? Read on to find out what exactly that is, and why not having one is costing you customers. Watch the Video or Read…
How To Integrate Chatbots Into Your Paid Media Strategy
Most of the dialog concerning chatbots centers around using the friendly AI tool for customer support or conversational marketing. A lesser known (but equally powerful) way you can use chatbots is in your paid media strategy. Let’s take a look at how chatbots offer the perfect support system for ads across channels. What You’ll Learn:…
