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Home / Archives for Blog

How Sales Enablement Can Help Your Franchise Excel

April 30, 2025 by Rachael Wachstein

Optimizing your franchise sales process and aligning it with marketing is critical to driving franchise development success. This is where a well-executed sales enablement strategy plays a pivotal role In the following blog post, Rachael Wachstein, Director of Franchise Client Success, will give you an in-depth look into sales enablement and explore the ways you…

Cracking the Code: The Only Mobile SEO Guide You Need

April 28, 2025 by Ray Day

You’ve probably thought about your desktop SEO a lot. But have you given just as much thought to your mobile SEO? With more and more internet users connecting via mobile devices, mobile search engine optimization is critical in helping you connect with all audiences online. In this mobile SEO guide, SEO Strategist Ray Day will…

It’s No Accident!: How to Use Insurance SEO to Expand Your Reach & Find New Customers

April 26, 2025 by Ignite Visibility

Want to maximize insurance sales and bring more potential clients to your website? One of the best ways to do so is search engine optimization (SEO), which will help you rank higher in search engines for great, long-lasting results. Ignite Visibility offers SEO services for many types of businesses, with the ability to develop complete…

Consumer Spend Study Informs 60+ Marketing Strategies to Increase Sales

April 22, 2025 by Ignite Visibility

In today’s digital world, traditional marketing alone isn’t enough. To boost engagement and drive sales, businesses need modern strategies that align with new technologies and shifting consumer behavior, like AI, machine learning, and personalized content. We conducted a survey to uncover the consumer spending trends that will define marketing in 2025, and we’ve highlighted 13…

Franchise Lead Generation Strategies to Boost Your Business

April 15, 2025 by Mark Hite

For any franchise to succeed, it’s crucial to attract as many high-quality leads as possible. With the right approach to franchise lead generation, you can connect with the right audiences and bring them through the sales funnel. Here, Ignite Visibility’s Director of Consumer Sales & Marketing, Mark Hite, will review some of the best franchise…

A Complete Guide to Increasing YouTube Traffic

April 14, 2025 by Josh Rohr

Things change constantly in the world of social media. One important constant? YouTube. With over 2.7 billion monthly active users, it’s one of the most promising platforms available. In this blog, Josh Rohr, our Senior Social Media Strategist, will share tips on how to find success on YouTube by increasing your impressions and views. Let’s…

40 Technical SEO Audit Mistakes You Should Always Avoid

April 1, 2025 by Jen Cornwell

A technical SEO audit will reveal hidden roadblocks that might be hurting your rankings. In this blog, Jen Cornwell, VP of SEO, will describe what technical SEO is and provide you with a list of factors that could be negatively impacting your rankings. What You’ll Learn What is Technical SEO? How Does Technical SEO Work?…

The Top 17 Chicken Franchise Businesses for 2025

March 31, 2025 by Elizabeth Seigle

If you’ve tasted one chicken, you’ve tasted them all, right? Wrong! This little bird has created some of the fastest-growing franchises in the world! In this blog, Elizabeth Seigle, Content Strategist, will dive into the best chicken franchise opportunities and how they make themselves stand out from the flock! What You’ll Learn How Chicken Franchises…

HTML Sitemap vs XML Sitemap: Which is Better for Your Website

March 20, 2025 by Ray Day

As an SEO manager, I’m often asked whether websites should use an HTML sitemap vs. XML sitemap. My answer is always the same – use both!  In this post, Ray Day, SEO Strategist, will explain the key differences between an HTML sitemap vs. XML sitemap, when to use each, and strategies to leverage both for…

A Complete Guide to Google Perspectives & How to Use Them for Better SEO

March 18, 2025 by John Lincoln

Introduced in June 2023, Google Perspectives is gaining popularity as more people are using it for insights across the web. This could have an impact on branded and non-branded searches in significant ways. It puts third-party opinions front and center. It was one more addition to Google search filters, which are essential in helping people…

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