There’s no doubt that Facebook is a force to be reckoned with as far as paid ads are concerned. Given Instagram’s success with video content and more interactive brand-experiences, Facebook has added a whole host of new advertising features to keep pace. From Stories to Carousel to Videos and the Instant Experience, here’s a look…
What is Really Working in 2019 For Marketing (Jesse Ness, Ecwid)
In this episode of Ignite University Jesse Ness, Director of Growth Marketing at Ecwid, walks us through some of the best practices that have allowed the Ecwid business to grow. Outside of this, Jesse also talks about Chatbots and why he is so excited about them right now. Jesse is an industry veteran and this…
Sports Marketing Guide (How To Solve The Unique Industry Challenges)
Sports marketing might seem like easy pickings. We’re talking about industries with a built-in fan base, after all. But with that excitement – and the ever-expanding sports marketing space – comes higher stakes when it comes to marketing. Below, we’ll dive into what marketers need to know to stand out in an increasingly crowded space….
Pinterest Hits a New High as Instagram Gets Smaller – Ignite Friday
This week: Pinterest is on the rise, Snapchat is on the decline, and the Yoast plugin has a great new feature. Here’s what happened this week in digital marketing. Facebook Launches New Cost Cap Bidding Strategy You now have a third bidding option for Facebook ads. It’s called the cost cap bidding strategy. In a…
9 Techie Ways To Track (and Beat) Your AdWords Competitors
If you’re using search ads to promote your business, you’re not alone. Some of your best customers are targeted by AdWords competitors. That’s why you need to outwit them. Otherwise, you’ll lose market share. In this article, I’ll show you how to track and beat your AdWords competitors. What You’ll Learn: How to find your…
Shopify SEO: 12 Tips for Higher SERP Rankings
There’s a reason Shopify is the go-to e-commerce platform. But despite how easy it is to set up shop, getting people to find you involves a strategy spanning content, sitemaps, and well, a lot of tags. Here, we’ll dive into some specific Shopify SEO strategies to drive more traffic, boost conversions, and earn yourself a…
How to Attract 1,000+ Raving Fans to Your Event (Mary Coppola, United Fresh)
Want to stage a successful event that attracts thousands of raving fans? Then you should learn person from one of the greats, Mary Coppola, Vice President of Marketing & Communications for United Fresh Produce Association. What You Will Learn: The strategy behind planning a major event How to gain initial traction and buzz (and how…
Did Google Remove Your Website? – Ignite Friday
This week: Google says it made the web faster, most people trust Amazon reviews, and Bing Ads has a new feature. Here’s what happened this week in digital marketing. Survey: Most People Trust Amazon Reviews Most consumers are unaware that Amazon has a problem with fake reviews. That’s according to a survey by CPC…
How to Set Up And Use Google’s Customer Reviews
Word-of-mouth may well be the oldest marketing strategy around, but its power has reached new heights in this online age. Today, your most important business asset is your reputation. That’s where getting on Google’s good side comes in. Customers look to the search engine to learn about everything from winter coats to restaurants to the…
Google Ads Editor is Here (Get Excited) – Ignite Friday
This week: Google has a new toy, your pages blocked by robots.txt can still get indexed, and a new survey has lots of stats about online shoppers. Here’s what happened this week in digital marketing. Survey: Almost 70% of Online Shoppers Compare Prices on Amazon According to a new survey by Episerver, 68% of consumers…
