Google SERP means: "SERP stands for Search Engine Results page. This refers to the pages of results that are returned when someone does a search in a search engine such as Google, Bing, Yahoo, Yandex or other." In this post, you will learn how the Search Engine Results Pages (SERPs) work, as well as all their features. What You'll Learn: … [Read more...]
Facebook CPM: Tips and Strategies to Lower Your CPM
It’s too easy to waste money when it comes to advertising on Facebook. That’s why you need to pay close attention to your analytics and set up a campaign that minimizes your Facebook CPM. In this article, we’ll go over some ways that you can lower your Facebook CPM and maximize your return with Facebook advertising. What You'll Learn: … [Read more...]
How to Calculate ROAS: Understanding Return on Ad Spend
Wondering what ROAS is? If you’re in charge of advertising for your brand or eCommerce site, it’s an acronym you need to be very familiar with. In this article, I'll cover the concept of ROAS in-depth and give you some insight as to how to calculate it for your brand. What We'll Cover: How to Calculate ROAS How it Differs From … [Read more...]
What is Native Advertising? Get Your Content In Front of Your Target Audience
Did you know? Native advertising spend made up almost 65% of all US digital display ad spends in 2020. This makes it one of the fastest growing formats on the market. And if you’re not doing native advertising, you’re missing out. But I’ve got you covered. In this guide, I’ll go over everything you need to know to get started. Discover … [Read more...]
Beginner’s Guide to YouTube Ads: How to Start a Successful Campaign
Are you wondering if YouTube ads are right for your business? How do YouTube Ads Work? In this article, I'll go over ad formats, when to use them, and how to assess whether YouTube is right for your brand. Without further adieu—here's your YouTube advertising guide. What You'll Learn: Why YouTube is Critical for Advertisers … [Read more...]
User Behavior Metrics: How They Impact SEO
Want the key to ranking higher on Google? It’s in your user behavior metrics! Let’s look at what your user behavior metrics are, how you can analyze them, and how you can use the data to improve your ranking. What You'll Learn What Are User Behavior Metrics? Click-Through Rate Time On Page Bounce Rate What Are User Behavior … [Read more...]
Amazon Vendor Central Vs. Seller Central: Which Should You Choose?
Ready to learn the real differences between Amazon Seller Central and Vendor Central? In this article, we’ll cover the differences you need to know. What We'll Cover: Background on Amazon Vendor Central and Seller Central Vendor Central vs. Seller Central: Pricing Differences Seller Support Profit Margins Stocking … [Read more...]
Grace Windheim, Associate Product Marketing Manager at Kapwing – Ignite Marketer of the Week
In this edition of Marketer of the Week, Ignite Visibility spotlights Grace Windheim, Associate Product Marketing Manager at Kapwing, a creative software company based in San Francisco, California. Ignite Visibility applauds Grace Windheim for her passion for serving storytellers and creators in an ever-changing digital environment while staying … [Read more...]
Why Content Marketing Matters: 5 Reasons to Invest in Content Creation
Is content marketing still a viable option to promote your business and build a brand? The resounding answer: YES! Let’s jump into the top 5 reasons why you should invest in quality content creation to help build your brand. What is Content Marketing? Content marketing is the development and use of written content to build authority, brand … [Read more...]
How to Build An Email List: 30 Tips Straight From the Professionals
Ever since internet usage started becoming more mainstream, email marketing has been one of the best ways to promote your brand. Of course, before you can even start blasting out emails to prospective clients or customers, you first have to build an email list by collecting names and addresses. But even you’ve gathered a healthy collection … [Read more...]
- « Previous Page
- 1
- 2
- 3
- 4
- …
- 52
- Next Page »
