Almost 5 billion videos are watched on YouTube every day. So, how do you drive that traffic to your website? By increasing your YouTube impressions and views. How are impressions and views different? Which one is more important for your business? Let’s dive in. What You’ll Learn: YouTube Impressions vs YouTube Views Strategies to Create…
The Ultimate Guide to Social Media Community Management (Best Practices)
When you dive into social media community management, you’re not just steering a brand – you’re creating a genuine connection. It’s a shift from just being a brand to becoming a brand that cares deeply about its supporters, employees, and everyone in between. Let’s take a closer look at the benefits of social community management…
Everything You Need to Know About Instagram Subscriptions (Are They Worth It?)
Nearly two years after the launch of Instagram Subscriptions, how are they working out, and are they worth it? The desire to monetize content isn’t something new, and this program from Instagram is a way for content creators to earn revenue. Let’s review how it works, if it’s worthwhile, and more insights on this social…
Finding Influencers: Tips and Tools to Secure Partnership
The term influencer comes with some cultural baggage—which is likely why many in the B2B space use “thought leader” instead. If there’s a niche within a community, influencers are calling the shots and driving the trends. For brands, this means getting in with the right influencer can expose your brand to a whole new pool…
8 Reasons You Should be Using TikTok for Your Business
TikTok for Business: 8 Reasons to Try It 1. TikTok Shop 2. Creative Abilities 3. Wide Reach 4. Endless Influencers 5. Repurpose Content 6. High Engagement 7. Budget-Friendly 8. Versatile Ad Formats FAQs – TikTok for Business 1. Use TikTok Shop Before getting into the specific benefits of TikTok for business, let’s look into why…
How to Use Social Media Benchmarking to Drive Strategy
From retweets to hashtags, today’s social media metrics make for a complex marketing environment. Aside from tracking sales, how can you know how well your social media is performing? How it measures up to your competitors? Which type of content do you need to produce to outpace them? Today, Ignite Visibility Social Media Strategist Josh…
Instagram Update: No Longer a Photosharing App?
Instagram recently announced its plans to pivot away from digital marketing strategy. As the Social Media Strategist at Ignite, it’s my job to stay on top of updates – and think of ways to pivot strategies based on those changes. Keep reading to find out all you need to know about this Instagram update and…
Benefits of Influencer Marketing: Why You Need it to Build Your Brand
Marketing can drive even the most seasoned professional up the wall. Addressing customer pain points, choosing appropriate channels for your product, and figuring out the right messaging can be a real challenge. Everywhere you look, social media personalities are pitching an array of products to their followers, facilitating a mutually beneficial relationship between the brand…