Finding the perfect time to post on Instagram can make or break your engagement levels. In this post, Senior Social Media Strategist, Josh Rohr, will explore how posting times can impact engagement on Instagram and reveal the best times to post in 2024. Using the latest data and analytics, we’ll guide you through creating a…
Micro-Influencer Marketing: The Complete Guide With Benefits, Tools and More
With digital marketing, you always have to keep your eye on the next big trend. In this case, it’s micro-influencer marketing. In this blog, Josh Rohr, the Senior Social Media Strategist will show you how micro-influencers could deliver maximum benefits for your brand. What You’ll Learn: What is a Micro-Influencer? Influencers vs. Micro-Influencers Benefits of…
8 Reasons You Should be Using TikTok for Your Business
As of 2024, the typical TikTok user spends about 95 minutes daily on the app. Chances are, you’re part of the 19.3% of the global population using the app for personal enjoyment. But should you start a TikTok for your business? In this blog, Senior Social Media Strategist, Josh Rohr, will walk you through 8 reasons…
How to Make YouTube Shorts: A Comprehensive Guide to Get More Views for Your Brand
The original YouTube platform gets over 900 billion views each month. Of those views, 2 billion are on YouTube Shorts alone. In this blog, Josh Rohr, Senior Social Media Strategist, will explain how to make the most of those views with engaging YouTube Shorts. What We’ll Cover What Are YouTube Shorts? How to Make a…
How to Get More Impressions and Views on YouTube (Boost Traffic in 2024)
Almost 5 billion videos are watched on YouTube every day. So, how do you drive that traffic to your website? By increasing your YouTube impressions and views. How are impressions and views different? Which one is more important for your business? Let’s dive in. What You’ll Learn: YouTube Impressions vs YouTube Views Strategies to Create…
The Ultimate Guide to Social Media Community Management (Best Practices)
When you dive into social media community management, you’re not just steering a brand – you’re creating a genuine connection. It’s a shift from just being a brand to becoming a brand that cares deeply about its supporters, employees, and everyone in between. Let’s take a closer look at the benefits of social community management…
Everything You Need to Know About Instagram Subscriptions (Are They Worth It?)
Nearly two years after the launch of Instagram Subscriptions, how are they working out, and are they worth it? The desire to monetize content isn’t something new, and this program from Instagram is a way for content creators to earn revenue. Let’s review how it works, if it’s worthwhile, and more insights on this social…
Finding Influencers: Tips and Tools to Secure Partnership
The term influencer comes with some cultural baggage—which is likely why many in the B2B space use “thought leader” instead. If there’s a niche within a community, influencers are calling the shots and driving the trends. For brands, this means getting in with the right influencer can expose your brand to a whole new pool…
How to Use Social Media Benchmarking to Drive Strategy
From retweets to hashtags, today’s social media metrics make for a complex marketing environment. Aside from tracking sales, how can you know how well your social media is performing? How it measures up to your competitors? Which type of content do you need to produce to outpace them? Today, Ignite Visibility Social Media Strategist Josh…
Instagram Update: No Longer a Photosharing App?
Instagram recently announced its plans to pivot away from digital marketing strategy. As the Social Media Strategist at Ignite, it’s my job to stay on top of updates – and think of ways to pivot strategies based on those changes. Keep reading to find out all you need to know about this Instagram update and…