From retweets to hashtags, today’s social media metrics make for a complex marketing environment. Aside from tracking sales, how can you know how well your social media is performing? How it measures up to your competitors? Which type of content do you need to produce to outpace them? Today, Ignite Visibility Social Media Strategist Josh Rohr … [Read more...]
Instagram Update: No Longer a Photosharing App?
Instagram recently announced its plans to pivot away from digital marketing strategy. As the Social Media Strategist at Ignite, it’s my job to stay on top of updates - and think of ways to pivot strategies based on those changes. Keep reading to find out all you need to know about this Instagram update and how to adapt your strategy. Changes … [Read more...]
Benefits of Influencer Marketing: Why You Need it to Build Your Brand
Marketing can drive even the most seasoned professional up the wall. Addressing customer pain points, choosing appropriate channels for your product, and figuring out the right messaging can be a real challenge. Everywhere you look, social media personalities are pitching an array of products to their followers, facilitating a mutually beneficial … [Read more...]
