YouTube remains one of the most powerful platforms for reaching an audience, but getting views takes more than uploading a video and hoping for the best. The creators and brands that grow consistently usually do three things well: they publish content people actually want, package it with strong titles and thumbnails, and use YouTube Analytics…
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About Josh Rohr
Social Media Community Management & How to Approach Your Next Strategy
When you dive into social media community management, you’re not just steering a brand, you’re creating a genuine connection. You’re building a system for ongoing, two‑way conversations that drive support, loyalty, and measurable business outcomes across your social channels. It’s a shift from just being a brand to becoming a brand that cares deeply about…
YouTube Shorts Best Practices to Connect With Audiences
Think you need to focus on long-form YouTube content? Think again! YouTube Shorts receive roughly 200 billion views per day. These videos appeal to many younger users, with most falling between the ages of 25 and 34, and they work for many brands, particularly those in the fashion, beauty, consumer goods, real estate, and travel industries. Today,…
How to Create a YouTube Channel: All You Need to Know
Whether for a personal or business brand, YouTube is one of the most important channels for marketing and reaching target audiences worldwide. With over 2.70 billion users, YouTube remains the second most popular search engine, just behind Google, and it’s one of the best channels for marketers, with the average user spending around 49 minutes…
The Best Times to Post on Instagram for Peak Engagement
In 2026, finding the “best time to post” has evolved from a guessing game into a science of Predictive Distribution. With Instagram’s algorithm now prioritizing “Shareability” and “Time-to-Direct-Message” over simple likes, your timing strategy must be more precise than ever. In this guide, Senior Social Media Strategist, Josh Rohr, will explore how posting times can…
YouTube Thumbnail Specifications and Creation Guidelines
It’s important not to underestimate the importance of the YouTube thumbnail for every video on this streaming platform. At the same time, you might not be sure how to perfect your thumbnails and generate the right response with them. An effective YouTube thumbnail can encourage more users to click on your videos, leading to more…
Creative and Innovative Ways to Use the TikTok App for Business
The TikTok app was a social media disruptor when it debuted, homing in on the engagement of short-term videos. As of Q2 2025, there were over 1.8 billion users. As its popularity continues to rise, the platform has become a key part of business social media campaigns. TikTok for business can help you reach your…
From Hook to Hype: How to Go Viral on TikTok
1.12 billion. That’s how many active users TikTok has each month. No matter your target audience’s demographic, chances are, at least some of them are hanging out here. Since the short-form video app has cemented itself in most modern marketing strategies, it’s leaving many brands wondering how to go viral on TikTok. In this blog,…
Unlocking the Power of B2B Influencer Marketing for Your Business
To win over business customers, B2B companies need to develop solid marketing strategies that build trust and recognition. If you take the right approach, B2B influencer marketing is a highly effective means of building connections with target audiences and efficiently converting them. In this blog, Ignite Visibility’s Senior Social Media Strategist, Josh Rohr, will explain…
Micro-Influencer Marketing: The Complete Guide With Benefits, Tools and More
With digital marketing, you always have to keep your eye on the next big trend. In this case, it’s micro-influencer marketing. In this blog, Josh Rohr, the Senior Social Media Strategist will show you how micro-influencers could deliver maximum benefits for your brand. What You’ll Learn: What is a Micro-Influencer? Influencers vs. Micro-Influencers Benefits of…