Feeling overwhelmed by the in-house marketing vs agency marketing debate? We hear you! Let’s sort through the pros and cons of both in-house teams and agencies to help you find the perfect marketing partner who’ll fuel your brand’s long-term success. What You’ll Learn: Should You Hire An In-House Marketing Agency? Should You Hire a Digital…
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How Do SEO and PPC Work Together? 6 Strategies to Turn Clicks to Customers
Mastering the art of blending search engine optimization (SEO) with pay-per-click (PPC) advertising creates a powerhouse duo that drives your business forward—combining precision targeting with an organic reach for unparalleled results. Discover the synergy between SEO and PPC in this blog as we explore how this dynamic duo can fuel growth and elevate your digital…
What is Schema Markup? Your Complete Guide to Using Schema Markup
Want more people to find you on search engines in rich snippets at the top of results? Schema markup can be the key to taking your SEO to the next level as you gain a competitive edge through good technical optimization. In this blog, Ray Day, our SEO Strategist, will walk you through what schema…
How to Create Evergreen Content for SEO While Increasing Traffic
How are you creating content? Are you copying trends that die over time, or are you creating content on topics that will benefit your audience for years to come? In this blog, I’ll explain what evergreen content is and how you can use it to improve your overall SEO strategy. What You’ll Learn What is…
5 Tips For Niche Google Product SEO in 2024 (+ A Checklist)
If you are searching for anything product-related, you have probably seen Google’s recently updated search results. With options to filter by subcategories, stores that sell it, price, brand, and more, it’s an overwhelming experience. In this article, we will take a look at the search results, features, and more. Our goal? To determine how a…
62% of People Now Use ChatGPT or Google Gemini To Find A Product or Service, Why This Will Change Marketing
In the ever-evolving landscape of digital marketing, the emergence of new technologies and platforms impacts how companies strategize their online presence and customer engagement. This is about to happen again right now. Additional Reading On The Topic: A Perspective on Google Perspectives. How It Is Changing SEO Traditional Search Engine Traffic Is On The Decline…
A World With No Third Party Cookies: How to Transition
We’re not talking about your grandma’s chocolate chip cookie recipe going missing. Google Chrome has been taking steps to improve user privacy and eliminate third-party cookies. While this is great news from a data privacy protection standard, it’s changing some of the digital marketing strategies most of us are used to. However, living in a…
Google Discover: What It Is and How To Optimize For It [8 Steps]
Imagine a social media feed tailored just for you but without a social platform. Meet Google Discover. What does this mean for your online presence, and more importantly, are you optimizing for it? What We’ll Cover: Google Discover’s Rebrand Improvements 8 Steps to Optimize for Google Discover FAQs: Google Discover Google Discover’s Rebrand Improvements Google…
Hreflang Tags: Why You Need Them & How to Implement Them
Hreflang tags. This strange-sounding combination of words comes with some major international SEO benefits. Learn what hreflang tags are, why you might need them, and how to correctly add them to your site. What You’ll Learn: What Is An Hreflang Tag? Breaking Down the Basics of Hreflang Tags How to Add Hreflang Tags to Your…
Why Google’s “Circle to Search” Means You Need Better Multimedia SEO
I’m thrilled to dive into Google’s latest innovation, Circle to Search. This feature might change how brands interact with potential customers on search platforms. I mean, it completely changes how people search! Let’s explore what Circle to Search is, its implications for brands, and actionable strategies to harness its full potential. Understanding Circle to Search…