Visual advertising is among the most effective, which is where the Google Display Network can help. In this complete guide to the Google Display Network, you’ll learn all about the Google ad network and how you can use it to your advantage. What You’ll Learn What is the Google Display Network? How Does the Google…
18 Google Ad Extensions to Transform Your Ad Performance (2024 Complete Guide)
If you’re a marketer, it’s probably safe to say you’re familiar with the benefits of Google Ads. But what about Google Ads extensions? In this blog, Meghan Parsons, VP of Paid Media here at Ignite Visibility, will give you some insights into Google ad extensions. I’ll walk you through the different types of ad extensions,…
Google Responsive Display Ads: Best Practices, Benefits, Ad Specs and More
What if you could make your ads better and smarter without spending ages on them? Google’s responsive search ads can do just that, using advanced machine learning to show the best ad to your audience. In this blog, our Senior Vice President of Paid Media, Meghan Parsons, will tell you more about this game-changing ad…
How to Use Custom Affinity Audiences for Google Ads
Google Affinity Audiences have quickly become an asset to businesses of all sizes for reaching qualified prospects and boosting campaign performance. I’ll show you how to steal your competitor’s customers using custom affinity audiences. What We’ll Cover: What Are Google Affinity Audiences? Difference Between Affinity Audiences and Custom Affinity Audiences Why Should You Use Affinity…
How to Calculate CPC: Determine Your Cost Per Click Ad Target
If you’re wondering how to calculate CPC (cost per click), look no further. In the world of online advertising, understanding your CPC is not just a necessity; it’s the compass guiding your business toward profitability. Embarking on this journey requires more than just number-crunching; it demands a comprehensive analysis of your analytics and a watchful…
What is Paid Search? How Paid Search Marketing Works
What You’ll Learn: What is Paid Search? Why You Need to Use Paid Search in Your Marketing Strategy How to Craft a Paid Search Strategy What the Quality Score Is 6 of the Most Common Mistakes in Paid Search How to Optimize a Paid Search Campaign The Future of Paid Search FAQs: Paid Search Campaigns …
Black Friday Advertising – Prep Your Paid Media Campaigns NOW
As you prepare your business for Black Friday and Cyber Monday, there are some things to consider when it comes to PPC advertising. To get your Black Friday advertising where it should be, the following is a comprehensive video and guide that will cover some critical aspects of a successful campaign. Consider this a…