In June 2026, Google began moving its responsive display ads into Demand Gen to improve both discoverability and actionability. This guide will help advertisers managing Display or Demand Gen creative get the most from responsive ads in this new environment. In this blog, Ignite Visibility’s SVP of Paid Media, Meghan Parsons, will explain the transition…
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About Meghan Parsons
Why ChatGPT Ads Are the Key to Maximizing Your AI Visibility
AI search is rapidly changing how people interact with Google and other search engines, which is subsequently reshaping the customer journey. According to recent statistics, AI SEO is significantly overriding traditional search, with ChatGPT alone seeing 900 million weekly active users, and only 8% of users clicking on traditional links when they see an AI…
What Is Media Buying & Why Do You Need It for Your Ad Campaigns?
The media buying process involves purchasing ad space, to put it simply. While media buys are still an important part of any paid media campaign, this process is getting harder for a number of reasons. Fragmented channels, AI automation, privacy-safe targeting, CTV and OTT growth, retail media, social platforms, and measurement complexity are all making…
Microsoft Advertising in 2026: How to Launch, Manage, and Scale Campaigns That Convert
Microsoft advertising has moved far beyond being a “Google alternative”. It is now a sophisticated, AI-first ecosystem. If you are looking to scale in 2026, you aren’t just buying search terms; you’re tapping into a network of 109 million PC users who conduct 6.4 billion searches every month. In this blog, SVP of Paid Media,…
Extend Your Reach Online With Hulu Advertising
Want to excel with streaming advertisements? Hulu, especially since its acquisition by Disney, continues to grow as one of the top streaming platforms among audiences of all types. Today, Hulu has more than 43 million subscribers, with 4.4 million of them subscribing to Live TV, and the platform saw a total of $12 billion in…
Spotify Advertising 101: Everything You Need to Know to Get Started
In Q1 2025, advertising revenue grew by 8% YoY, driven by an increase in impressions sold across both music and podcasts. Clearly advertising on Spotify is an unmatched opportunity to get your business in front of the right audiences. In this blog, Meghan Parsons, SVP of Paid Media, will explain how brands can plan, launch,…
Turning Viewers into Customers with Streaming Advertising
If you’ve been thinking about taking the jump into ad supported streaming services, now might be the time. With a record number of people using platforms like Hulu, Netflix, and Amazon Prime, it may be the most effective way to reach your target audience. In this blog, Meghan Parsons, SVP of Paid Media, will explore…
Native Advertising: What Is It & How Can You Implement It?
As the digital landscape continues to evolve and you need to shake things up to get and hold your audience’s attention, native advertising is now more important than ever in building a meaningful connection. In this blog, Meghan Parsons, SVP of Paid Media, will take a deep dive into native display advertising, the benefits of…
What is Programmatic Advertising? Common Questions, Answers & Examples
From small local businesses to large corporations, anyone looking to reach a targeted audience can benefit from programmatic advertising. Whether you’re a retail brand looking to target a global audience or a local bakery aiming for nearby customers, programmatic ads ensure efficient spending and a greater return on investment. With new privacy regulations like CCPA…
How to Calculate CPC: Determine Your Cost Per Click Ad Target
Understanding your CPC (cost per click) is crucial for online advertising success. It’s more than just a metric; it’s a guiding force steering your business toward profitability. In this article, Senior Vice President of Paid Media, Meghan Parsons, will walk you through a comprehensive examination of your analytics to truly understand the impact your marketing…