Understanding your CPC (cost per click) is crucial for online advertising success. It’s more than just a metric; it’s a guiding force steering your business toward profitability. In this article, Senior Vice President of Paid Media, Meghan Parsons, will walk you through a comprehensive examination of your analytics to truly understand the impact your marketing…
About Meghan Parsons
Get the Most from Your Google Responsive Display Ads
What if you could make your ads better and smarter without spending ages on them? Google’s responsive search ads can do just that, using advanced machine learning to show the best ad to your audience.Using responsive display ads the right way, you can maximize your reach, boost engagement, and increase the efficiency of your ad…
The Best PPC Tools to Optimize Paid Media Strategies
Pay-per-click (PPC) advertising is one of the most integral components of any digital marketing campaign today, helping you maximize your reach among target audiences while supplementing search engine optimization (SEO) and other efforts. To get the best results from your campaigns, it helps to have the best PPC tools on your side to streamline every…
Maximize Visibility With the Help of Contextual Advertising & AI
Ad relevancy is critical in attracting new audiences, which is how contextual advertising and AI can help. Together, these two tools can get your ads in front of your target audiences in the right place and at the right time based on the content they consume. In this blog post, Ignite Visibility’s VP of Paid…
How Microsoft Ads & LinkedIn Ads Can Help You Connect With Target Audiences
Microsoft Ads is one of the most powerful digital advertising tools available, especially if maximizing reach is a primary goal. Advertising on Microsoft with Search ads alone could get you in front of 109 million PC users who conduct 6.4 billion searches every month. While Google Ads can help you target many people online, the…
Black Friday Advertising: How to Develop a Winning Campaign
When advertising on Black Friday and Cyber Monday, there are some key considerations to guide your efforts. The right approach to your Black Friday advertising strategy will help you succeed ahead of the holidays and rake in sales. In this blog, Ignite Visibility’s VP of Paid Media, Meghan Parsons, will guide you on how…
What is Programmatic Advertising? Common Questions, Answers & Examples
From small local businesses to large corporations, anyone looking to reach a targeted audience can benefit from programmatic advertising. Whether you’re a retail brand looking to target a global audience or a local bakery aiming for nearby customers, programmatic ads ensure efficient spending and a greater return on investment. With new privacy regulations like CCPA…
What is Pay-Per-Click Advertising? A How-To Guide for PPC in 2024
When used the right way, pay-per-click (PPC) campaigns will help you maximize your reach and connect with your target audiences. The key is knowing how to approach these campaigns to get the best results. In this blog, Ignite Visibility’s SVP of Paid Media, Meghan Parsons, will guide you through the ins and outs of pay-per-click advertising…
What is Paid Search? How Paid Search Marketing Works
Companies will spend over $190 billion on paid search in 2024. This investment continues because of the results paid search ads deliver—$2 for every $1 spent. As a critical part of your marketing strategy, spending wisely and generating revenue from this tactic should be a primary focus. In this blog, Meghan Parsons, our SVP of…
18 Google Ad Extensions to Transform Your Ad Performance (2024 Complete Guide)
If you’re a marketer, it’s probably safe to say you’re familiar with the benefits of Google Ads. But what about Google Ads extensions? In this blog, Meghan Parsons, VP of Paid Media here at Ignite Visibility, will give you some insights into Google ad extensions. I’ll walk you through the different types of ad extensions,…