Advertising has found a new home on the world’s favorite streaming platform. Netflix, once ad-free, now offers exciting opportunities for brands to reach millions of viewers. In this blog, Scott McCutchan, Sr. Director of Paid Media – Franchise, will walk through everything you need to know about Netflix advertising, from setting up your first campaign…
What Is Digital Marketing? Types of Digital Marketing, History & Future
Digital marketing has evolved rapidly since the first website was created in 1991. The internet now connects people and brands from all across the world with a simple click of a mouse or a tap on a smartphone. While digital marketing may seem like just a part of our daily lives now, it hasn’t always…
Turning Viewers into Customers with Streaming Advertising
If you’ve been thinking about taking the jump into ad supported streaming services, now might be the time. With a record number of people using platforms like Hulu, Netflix, and Amazon Prime, it may be the most effective way to reach your target audience. In this blog, Meghan Parsons, SVP of Paid Media, will explore…
A Guide on Creating Successful Marketing Campaigns
In the era of data-driven marketing, there’s a lot more that goes into successful marketing campaigns than what we’ve seen in the past. Businesses have access to the latest tools to continually analyze and perfect campaigns, which can make the competition stiffer, if not impossible to outperform, if you’re not on top of things. It’s…
AI in Marketing: How to Automate Your Strategy Effectively
AI helps brands scale their marketing without sacrificing quality. These tools make marketing smarter, more efficient, and more comprehensive with minimal investment. AI in marketing today uses technologies like generative AI and plenty of integrations to help marketers make full use of this innovation. So in this article, Chief Client Officer, Jeff Macgurn, will teach…
The 14 Best Ways to Advertise Your Business Online and Offline
The advertising landscape continues to evolve, especially as businesses become increasingly reliant on digital platforms and multi-channel strategies. This ever-changing industry is making the best ways to advertise your business less static, as you might find that certain trends in both your industry and the marketing world influence your approach over time. In this blog,…
How Search Engines Work: A Comprehensive Guide to Google & Others
Search engines are sophisticated technologies capable of processing data at a break-neck pace and serving up relevant answers — So, why does it matter how search engines work? Well, consider the impact Google has on your website. Understanding how the search engine crawls, classifies, and decides which content is relevant is critical if you want…
B2B vs. B2C Marketing: How to Strategize for Either Market
In marketing, there are two primary paradigms: Business-to-business (B2B) and business-to-consumer (B2C) marketing. Knowing the differences between B2B vs. B2C marketing, along with where they converge in today’s landscape, can help you develop a strategy effectively targeting either or both markets. In this blog, Cooper Anderson, our Director of Sales, will discuss B2B marketing vs….
How to Use Gated Content to Capture Quality Leads
Are you looking to attract more high-quality leads who are ready to engage and are likely to convert? Gated content is one of the most powerful tools in your arsenal, if done right. So, what is gated content? Gated content refers to any material such as ebooks, webinars, or advanced guides, that viewers can only…
The Benefits of Reputation Management & How to Implement It
How important is your business’ online reputation? 71% of people read online reviews before making a purchase. Most people trust customer reviews as much as personal recommendations from friends and family. In fact, 60% of consumers think the number of reviews for the business is essential when deciding which local businesses to patronize. And if…