Just as in any field, it’s always a good idea for digital marketers to mentor and exchange information with others in their industry. Doing so gives you an opportunity to discuss ideas, roadblocks, and solutions with fellow business leaders that don’t work in the same office as or face the same challenges as you. On this week’s Ignite Visibility … [Read more...]
What are Google Alerts? How to Maximize Their Marketing Potential
If you're trying to grow your business, you're probably on the lookout for internet trends. Who's talking about your business? Your products? Your competition? That's where Google Alerts comes into play. Here's how to use Google Alerts for your business. That way, you can stay on top of things, even as the internet continues to pump out at least … [Read more...]
Apple iOS 14 Update Impact on Marketing: Will it Hurt Small Businesses?
Apple software updates aren't uncommon, but the September 16, 2020 release of the Apple iOS 14 update brought with it some newsworthy changes. Many are wondering about the Apple iOS 14 update's impact on marketing, and more specifically, its impacts on Facebook marketing. Unfortunately, apps and businesses may be getting the short end of the … [Read more...]
How to Grow an Event to Over 2 Million With Keith Cunningham
Events haven’t gone anywhere—they’ve just changed a little. And right now, a dedicated strategy for stirring up interest in your events is more critical than ever. As marketing director for Pinnacle Global Network, Keith Cunningham knows how to market an event—virtual or otherwise. Here's Keith's advice on how to put on a successful virtual … [Read more...]
Roland Frasier Shares How He Struck Gold With Virtual Events During a Pandemic
Having trouble coming up with a great marketing program during the pandemic? If so, then consider virtual events. In this installment of the Ignite Visibility University podcast, I sat down with serial entrepreneur Roland Frasier to learn the secrets behind the success of his e-classes and webinars. Here are a few highlights from the … [Read more...]
Ignite Visibility Awarded Best B2B Search Marketing Initiative by Search Engine Land
With crisis comms and campaign pivots galore, 2020 has been a turbulent time for plenty of marketing professionals. That's why the Ignite team is so grateful to be awarded Best B2B Search Marketing Initiative for SEM, granted by none other than Search Engine Land. The Search Engine Land Awards List is Powerful Search Engine Land (SEL) is an … [Read more...]
Heat Up Your B2B Leads with CRM-Based Digital Marketing
If you want to transform your business' leads from cold to hot, consider integrating your customer relationship management (CRM) with your digital marketing efforts. To do so, you'll want to map out the process in full — and while it may sound complex, it's a solid tactic to help you develop effective marketing strategies that are personalized to … [Read more...]
How to Maximize Sales with Video Account-Based Marketing feat. Oli Bridge
If it’s not already, video should be an integral part of your digital marketing strategy. In this installment of the Ignite Visibility University podcast, I sat down with Oli Bridge, Chief Marketing Officer at Bonjoro, a UK-based online video platform, to discuss account-based video marketing, custom funnels, and much more! Here are some of the … [Read more...]
Checklist: How to Audit Your Analytics and Ensure Data Integrity
Data drives nearly every critical process in your business. To ensure your organization runs smoothly, you need to run an analytics audit regularly. And since your reporting is only as good as the data you’re collecting, we’ve put together a checklist to help you accurately forecast marketing initiatives and maintain good data … [Read more...]
AMP SEO: Does Switching to AMP Increase Your Traffic?
Since launching in 2015, the AMP framework has sparked many debates. AMP’s lightning-fast load times, mobile-friendliness, and enhanced visibility create better user experiences that, in theory, should boost web traffic. I reviewed a few reports to find out whether switching to AMP increases traffic. Here’s a look at the findings. What We'll … [Read more...]
