In this article, I'll show you how to improve your strategy through benchmark marketing. Using benchmarks, I've been able to identify gaps in hundreds of client's campaigns and strategies and use those gaps to build marketing plans that hit their growth goals. Let's get started. We'll Cover: Benchmark Marketing Definition Different … [Read more...]
Industry Awards: How to Find (And Win) The Top Awards in Your Niche
No matter your industry, there are awards to be won. Not only does this give you well-deserved recognition, but it also builds your company’s authority and credibility in your industry. In this article, we’ll review why you should focus on winning awards as part of your marketing plan as well as some of the easiest ways to find the most … [Read more...]
How to Increase Online Sales with Multi-Channel Offers
I’m sure you’ve heard the phrase—“don’t put all your eggs in one basket.” While the online world is replete with opportunities, many brands simply rely on one channel to reach prospects. In marketing, that’s a huge no-no, as you could be missing out on huge segments of your audience who could benefit from your products and services. By … [Read more...]
Google Shopping Feed Checklist: How to Use Optimization to Boost Ecommerce Sales
Online shopping is growing fast, with ecommerce sales accounting for 14.1% of retail purchases worldwide. With this evolution comes the need for merchants to better equip themselves to market their products and services across the world wide web. And since Google is the most popular search engine in the world, the fate of your ecommerce sales … [Read more...]
14 Emerging Digital Marketing Trends for 2021
If you want your business to remain competitive in today’s online landscape, you need to adapt to the rapid changes taking place in the digital marketing world. Join Ignite Visibility CEO, John Lincoln, as he runs through the biggest digital marketing trends that are emerging in 2021 so you can stay ahead of the curve. Let’s jump right … [Read more...]
How Businesses Should Visualize Marketing Data Analytics To Hit Goals
All the marketing you do for your business should serve one goal: your macro, aka, your bottom line. But too often, digital marketing feels like throwing ideas (and time, effort, and money) into the void, hoping that something will give you a decent ROI. It doesn’t have to be this way. You don’t have to feel uncertain about your marketing … [Read more...]
ROMI: Why ROAS is No Longer the Metric You Should be Looking At
Measuring the same old marketing metrics isn't always a good idea. Why? Because marketing evolves, and so should you. That's where a ROMI calculation—aka your return on marketing investment—comes into play. Here's what ROMI marketing means for your growing brands, and why marketers are pushing this new metric trend in exchange for old favorites … [Read more...]
What are the 4 P’s of Marketing?
Marketing is a broad term. Those new to the concept as well as experienced marketers often struggle to define what exactly marketing success looks like. More than 70 years ago, the American Marketing Association attempted to break it down by defining the “marketing mix,” which essentially encompasses each technique a marketer would need to … [Read more...]
Chris Kaiser Makes Marketing Simple with Click a Tree
Making a difference hasn't always been easy, but one entrepreneur sought to change that. Chris Kaiser is a Frankfurt, Germany local who also happens to be CEO and founder of Click a Tree. He founded his B2B and B2C tree-planting company after witnessing firsthand the suffering that deforestation causes — and through simplified, holistic … [Read more...]
How to Increase Engagement Through Video With Hilary Kay
Just as in any field, it’s always a good idea for digital marketers to mentor and exchange information with others in their industry. Doing so gives you an opportunity to discuss ideas, roadblocks, and solutions with fellow business leaders that don’t work in the same office as or face the same challenges as you. On this week’s Ignite Visibility … [Read more...]
