10 Cross-Channel Marketing Tools to Save You Time

Today’s consumers are more connected than ever before—checking their social media apps, emails, and text messages a whopping 96 times per day. And the expectations of the brands they do business with have never been higher. For organizations big and small, this presents a unique challenge of cutting through the noise to successfully reach their … [Read more...]

These days, blogs are a dime a dozen. So, how do you differentiate yourself in such a saturated market? Choosing the right blog niche is a key way to ensure you’re off to a strong start. What We’ll Cover:                            What is a Blog Niche? Choosing Your Perfect Blog Niche Brainstorming Tactics to Help You Find a … [Read more...]

In this article, we’ll go over how to create a marketing budget and provide you with a few budget templates. These templates are used by actual marketers and marketing companies to help them decide how to spend their money in order to receive the highest returns. Let’s get started with why a marketing budget is essential to your … [Read more...]

You’ve managed to capture your ideal client with your website, social media, or some other lead magnet. What happens next? How do you ensure that your lead turns into a client? In this blog, I’ll walk you through my personal lead nurturing strategy that has allowed me to become an industry leader and expert digital strategist. What We’ll … [Read more...]

When you think of Apple, who do you think of? Steve Jobs, right? When you think of Facebook, who do you think of? Mark Zuckerberg, right? That’s because these men didn’t just build businesses. They built sustainable brands by first branding themselves as thought leaders in their industry. Keep reading to find out why it is important to … [Read more...]

If you want to attract and maintain the best talent on the market, you need to create a diverse corporate culture that can embrace everyone. Encouraging employees to explore ideas from different views and allowing people to be themselves leads to higher levels of engagement and retention. Yet, a lot of corporate diversity programs fail. Why? … [Read more...]

In this article, I’ll walk you through the 10 biggest challenges I think marketers will face in the next 5 years. With over a decade of experience in the space, I’ve seen plenty of challenges arise and paid close attention to how marketers approach each one. And I’ve learned that, as in most things, a good offense is the best defense when it … [Read more...]

In this article, I'll show you how to improve your strategy through benchmark marketing. Using benchmarks, I've been able to identify gaps in hundreds of client's campaigns and strategies and use those gaps to build marketing plans that hit their growth goals. Let's get started. We'll Cover: Benchmark Marketing Definition  Different … [Read more...]