If you want your business to remain competitive in today’s online landscape, you need to adapt to the rapid changes taking place in the digital marketing world. Join Ignite Visibility CEO, John Lincoln, as he runs through the biggest digital marketing trends that are emerging in 2021 so you can stay ahead of the curve. Let’s jump right … [Read more...]
How Businesses Should Visualize Marketing Data Analytics To Hit Goals
All the marketing you do for your business should serve one goal: your macro, aka, your bottom line. But too often, digital marketing feels like throwing ideas (and time, effort, and money) into the void, hoping that something will give you a decent ROI. It doesn’t have to be this way. You don’t have to feel uncertain about your marketing … [Read more...]
ROMI: Why ROAS is No Longer the Metric You Should be Looking At
Measuring the same old marketing metrics isn't always a good idea. Why? Because marketing evolves, and so should you. That's where a ROMI calculation—aka your return on marketing investment—comes into play. Here's what ROMI marketing means for your growing brands, and why marketers are pushing this new metric trend in exchange for old favorites … [Read more...]
What are the 4 P’s of Marketing?
Marketing is a broad term. Those new to the concept as well as experienced marketers often struggle to define what exactly marketing success looks like. More than 70 years ago, the American Marketing Association attempted to break it down by defining the “marketing mix,” which essentially encompasses each technique a marketer would need to … [Read more...]
Chris Kaiser Makes Marketing Simple with Click a Tree
Making a difference hasn't always been easy, but one entrepreneur sought to change that. Chris Kaiser is a Frankfurt, Germany local who also happens to be CEO and founder of Click a Tree. He founded his B2B and B2C tree-planting company after witnessing firsthand the suffering that deforestation causes — and through simplified, holistic … [Read more...]
How to Increase Engagement Through Video With Hilary Kay
Just as in any field, it’s always a good idea for digital marketers to mentor and exchange information with others in their industry. Doing so gives you an opportunity to discuss ideas, roadblocks, and solutions with fellow business leaders that don’t work in the same office as or face the same challenges as you. On this week’s Ignite Visibility … [Read more...]
What are Google Alerts? How to Maximize Their Marketing Potential
If you're trying to grow your business, you're probably on the lookout for internet trends. Who's talking about your business? Your products? Your competition? That's where Google Alerts comes into play. Here's how to use Google Alerts for your business. That way, you can stay on top of things, even as the internet continues to pump out at least … [Read more...]
Apple iOS 14 Update Impact on Marketing: Will it Hurt Small Businesses?
Apple software updates aren't uncommon, but the September 16, 2020 release of the Apple iOS 14 update brought with it some newsworthy changes. Many are wondering about the Apple iOS 14 update's impact on marketing, and more specifically, its impacts on Facebook marketing. Unfortunately, apps and businesses may be getting the short end of the … [Read more...]
How to Grow an Event to Over 2 Million With Keith Cunningham
Events haven’t gone anywhere—they’ve just changed a little. And right now, a dedicated strategy for stirring up interest in your events is more critical than ever. As marketing director for Pinnacle Global Network, Keith Cunningham knows how to market an event—virtual or otherwise. Here's Keith's advice on how to put on a successful virtual … [Read more...]
Roland Frasier Shares How He Struck Gold With Virtual Events During a Pandemic
Having trouble coming up with a great marketing program during the pandemic? If so, then consider virtual events. In this installment of the Ignite Visibility University podcast, I sat down with serial entrepreneur Roland Frasier to learn the secrets behind the success of his e-classes and webinars. Here are a few highlights from the … [Read more...]
