If you want to transform your business' leads from cold to hot, consider integrating your customer relationship management (CRM) with your digital marketing efforts. To do so, you'll want to map out the process in full — and while it may sound complex, it's a solid tactic to help you develop effective marketing strategies that are personalized to … [Read more...]
How to Maximize Sales with Video Account-Based Marketing feat. Oli Bridge
If it’s not already, video should be an integral part of your digital marketing strategy. In this installment of the Ignite Visibility University podcast, I sat down with Oli Bridge, Chief Marketing Officer at Bonjoro, a UK-based online video platform, to discuss account-based video marketing, custom funnels, and much more! Here are some of the … [Read more...]
Checklist: How to Audit Your Analytics and Ensure Data Integrity
Data drives nearly every critical process in your business. To ensure your organization runs smoothly, you need to run an analytics audit regularly. And since your reporting is only as good as the data you’re collecting, we’ve put together a checklist to help you accurately forecast marketing initiatives and maintain good data … [Read more...]
AMP SEO: Does Switching to AMP Increase Your Traffic?
Since launching in 2015, the AMP framework has sparked many debates. AMP’s lightning-fast load times, mobile-friendliness, and enhanced visibility create better user experiences that, in theory, should boost web traffic. I reviewed a few reports to find out whether switching to AMP increases traffic. Here’s a look at the findings. What We'll … [Read more...]
How to Deal with a Notice of Removal from Google Search
Since the European data protection laws officially went into effect this year, a Notice of removal from Google Search is now a much bigger deal than it used to be. In this article, I’ll explain what to you do if or when you receive a notice about a URL that violates the GDPR and how to cover your bases as more countries and states pass their own … [Read more...]
Webinar Best Practices: Marketing, Design, and Hosting
Webinars are everywhere, but they’re hard to get right. In this post, we'll take you through the best practices for marketing, designing, and hosting your next webinar series. What We'll Cover: Why should you host a webinar? How to choose the best webinar topic Selecting the right webinar format How to create the best content for … [Read more...]
How to Increase Conversions with Amazon Product Videos
Congratulations—you’ve officially launched your own Amazon business! Whether you’re ready for a money-making side hustle or are looking to become your own boss, selling on Amazon offers you a massive opportunity unlike those offered on any other ecommerce platform. Here's everything you need to know to increase conversions with Amazon product … [Read more...]
Smart Facebook Groups Manager Tricks For A Vibrant Community
How is your Facebook community management going? In this article, we will cover everything you need to know about creating and managing a successful Facebook group for your business. By the end of it, you'll be a better Facebook Group manager. What We'll Cover: The benefits of managing a Facebook Group How to create a Facebook … [Read more...]
4 Marketing Strategies Retailers Need to Survive
We’re not even halfway through 2020 and it’s already been a whirlwind year for retailers. Around the world, businesses are closing, brands are shuttering, and customer expectations are shifting. In this article, I'm giving you the 4-1-1 on 4 major retail marketing strategies you need right now. What We’ll Cover: What is Retail … [Read more...]
Destination Goals on Google Analytics: Complete Guide
Within Google Analytics, there is a myriad of tools and analyses available to marketers. But destination goals, in particular, offer you a unique way to analyze how well your company’s core objectives are being met. Today, we’re going to show you how to set up a destination goal, what you can track with this goal type, and how to troubleshoot in … [Read more...]
