Multichannel marketing is a broad term that describes the process of interacting with customers using a mix of direct and indirect communications channels. Dig a few years back in Google’s digital marketing archives and you’ll see that circa 2014, 2015 multichannel marketing was all the rage. However, since then, the practice has given way to the … [Read more...]
Omnichannel Marketing in 2020: The Definitive Guide
The term “omnichannel” is everywhere these days. It may be a buzzword, but omnichannel marketing represents a big shift in both the marketing landscape and customer experience. According to a joint research report from the CMO Council and Netsertice, 94% of marketers believe that getting the omnichannel experience right is essential to the … [Read more...]
High-Converting Landing Page Optimization (Part 1 of 4)
This post is the first in a four-part series on common landing page templates and how to drive conversions based on their unique features. So, how do you set up your landing pages to drive the best results? Here, I’ll quickly go over some tips for creating high converting landing pages. What You'll Learn: The importance of using … [Read more...]
How to Improve Your Businesses’ Email Open Rates
It seems like the entire world lives online these days. And consumers of all stripes are becoming more and more reliant on digital channels to fulfill their communication, entertainment, education, and shopping needs. Needless to say, for marketers, digital literacy has become a key part of everyday existence. But with so much noise out there, … [Read more...]
How to Do an SEO Competitor Analysis: The Definitive Guide
When it comes to SEO, your competitors are a wealth of information that can help you build out your entire strategy and drive qualified traffic to your site. There’s almost always someone ranking higher than you across multiple search terms, and performing a competitive analysis allows you to learn from their success. An SEO competitor analysis … [Read more...]
How to Check Backlinks for SEO (Easy Steps to View Links)
Most business owners and marketers do not understand how to view and evaluate their backlinks. Backlinks have a high impact on search engine optimization so it is important you understand how. In this post, I'll teach you how to check backlinks for SEO. The Fundamentals of Link Building Often referred to as external backlinks, inbound links, … [Read more...]
How to Develop a Content Strategy Online
Your content marketing strategy is everything. In order to stand out, you need more than just a great copy. With content being produced en masse, how can you ensure that yours stands out? By having a strong content strategy in place to guide smarter decision-making, you’ll start seeing results in no time! What You'll Learn: What is a … [Read more...]
11 Examples of Effective Subliminal Advertising (And 5 That Aren’t)
Have you experimented with subliminal advertising? If you have, you'll know it's a hard thing to get right. In this article, I'll explain what subliminal advertising is and how it can be used effectively. What We'll Cover: What subliminal advertising is Subliminal advertising done wrong: McDonald's and the Food Network KFC … [Read more...]
What Are Marketing Analytics? How To Use Them To Grow!
Never before in human history have we had access to such a wealth of data. While having that much information at your fingertips is a definite perk of living in the new tech era, the numbers on their own aren’t enough. In the same way that football players can leverage the power of data to lead their teams to victory, your marketing team needs to … [Read more...]
Subscription, Paywall Content and SEO: A Simple Guide
When browsing around cyberspace, you may have stumbled across a website or two that requires you to sign up for a paid subscription to read the content. But is that a good business model? In this guide, I’ll cover subscriptions and paywalls. I’ll also explain who they’re best suited for and how to optimize fee-based articles for search. What … [Read more...]
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