It’s the most wonderful time of the year! While the holiday season is in full swing as we head into December, marketers need to keep one thing: when it comes to strategy, the holiday season is a 360-day affair. Here's are some of my top tips for planning a successful holiday campaign, as well as a few examples of brands who got it right. What … [Read more...]
9 Examples of Effective Subliminal Advertising (And 3 That Aren’t)
Have you experimented with subliminal advertising? If you have, you'll know it's a hard thing to get right. In this article, I'll explain what subliminal advertising is and how it can be used effectively. What We'll Cover: What subliminal advertising is Subliminal advertising done wrong McDonalds and the Food Network KFC … [Read more...]
Top 15 Marketing Automation Software for 2020
Familiar with the saying "work smarter, not harder"? The right marketing automation software can help you do just that. In this article, I'm listing my 15 top automation software to help you streamline your marketing efforts across the board. Top Marketing Automation Software: HubSpot Marketo Bremy by Solution Dynamics … [Read more...]
How To Use Schema To Claim a Spot in the SERP Features
Google’s SERP is constantly changing. Perhaps the biggest shakeup to the scene has been the introduction of SERP features. And as they continue to take up more and more real estate, marketers need to know how to land their content in these features. In this article, I’ll go over some of the ways that you can use schema markup to ensure … [Read more...]
What SERP Features Can You Claim in Google?
By now, you likely know that SERP features are a big deal in search engine optimization. But claiming those top spots in the SERPs varies by feature. In this article, I'll look specifically at those SERP features you'll need to claim before you'll be able to rank for them. What We'll Cover: How to Claim your Google My Business account … [Read more...]
200+ FREE Online Marketing Courses to Boost Your Business (Watch Now)
Over my career, I've created over 200 online marketing courses. All of them completely free and easy to access. In this post, I’m listing my top 29 online marketing videos and including playlists to hundreds more at the bottom. What We'll Cover: Online marketing courses for beginners SEO online marketing courses PPC online … [Read more...]
11 Real Estate Marketing Ideas (And Why They’ll Work For You)
Need help with your real estate marketing ideas? You’ve come to the right place. I’m going to teach you some tricks for free. I’ve helped out some of the biggest real estate websites in the world. Here’s what I’ve learned about real estate marketing strategies. What We'll Cover: Enterprise vs. local real estate marketing Start with … [Read more...]
The Best Chatbots Examples by Industry (And How You Can Build One)
Chatbots are making serious waves in the marketing scene. And if your business hasn’t at least thought about what a chatbot could do for you - don’t worry: I’ve got you covered. In this post, I’m breaking down how multiple industries can benefit from Chatbots, as well as providing some examples and templates for you to follow. What We'll … [Read more...]
ADA Compliance and Other Laws Marketers Should be Aware of in 2020
As the digital landscape continues to evolve, so do regulations that advocate for consumer interests in the digital space. Making sure you keep up with ADA, GDPR, and other regulations specific to marketing can be challenging. That's why we’ve gathered answers to the most common questions you might have about ADA compliance and how to protect … [Read more...]
How to Hire the Best Dental Marketing Company
At Ignite, we’re no strangers to dental marketing, and I’ve learned a lot over the years about how to execute a successful dental strategy. So if you’re thinking about hiring a dental marketing company, do yourself a favor and read this first. What We'll Cover: Should you hire a dental marketing company? Is the company an expert in … [Read more...]
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