What We’ll Cover: The Business of 2022: Holiday Marketing Why Your Business Needs a Holiday Marketing Strategy Examples of Successful Holiday Marketing Campaigns How to Create a Holiday Marketing Campaign Holiday Marketing Email Mistakes to Avoid Bonus: Holiday Marketing Tips from Ignite Experts Despite recession fears, this year’s holiday sales will be a slam dunk…
What is SEO: A Complete Guide to Improving Your SERP Ranking
What We’ll Cover: What is SEO: The Basics Why SEO Matters On-Page vs. Off-Page SEO The SEO Evolution (From Black Hat to White Hat) Google Algorithm Updates and SEO Inside Search Engines and How They Rank Content and SEO Link Building and SEO Authority, Trustworthiness, and SEO Social Media and SEO What is SEO: A…
Simplify Your Workload with Marketing Automation
Despite marketing’s high return, it’s highly time-consuming. Finding prospects, reaching out, following up, and other outbound take time and effort. But marketing automation tools can handle these jobs for you. This lets you scale your marketing far beyond what you could do otherwise. So in this article, you’ll learn what marketing automation is, its benefits,…
Social Media Listening to Inform Your Content Strategy
Social media listening is a crucial part of modern marketing. Over 4 billion people will use social media by 2025. You’re losing money if you don’t listen to—and act on—what they’re saying. So now, we’ll explain why social listening is important, how to do it, and how to use it to guide your content strategy….
Video Content Marketing: How to Increase Conversions
Here’s a crazy statistic: By 2022, video will make up more than 82% of all consumer internet traffic. Frankly, if you’re not using a video marketing strategy, you’re at risk of missing the boat. With shouts of Web 3.0 and the metaverse all around us, knowing how to do video content marketing the right way…
9 Digital Marketing Skills to Master This Year
Digital marketing takes a lifetime to master. It’s a space that encompasses many channels, tools, and tactics. While the basics of marketing remain the same, the digital marketing skills you need to create and implement campaigns continue to evolve at breakneck speed. It’s also an incredibly popular field, and those who take the time to…
What is Clickbait? How to Leverage It In Your Marketing
What is clickbait? It’s a marketing tactic intended to draw attention and entice users to click through. But clickbait is by and large considered a misstep in marketing, intended to mislead and dupe users into clicking spammy content. So, is it ever acceptable to use clickbait? Read on to find out. What You’ll Learn: What…
5 Content Marketing Trends to Watch in 2022
When you invest in content marketing, you improve your ability to engage your audience, convert more leads, and boost brand awareness. But content marketing can take on many forms. The key is to determine which content marketing trends and tactics are the most effective. Your business should leverage them to reach your goals. 2022 Content…
Digital Marketing News 2021: Top Marketing Stories of the Year
As we wrap up 2021, let’s take a minute to look at some of the biggest digital marketing trends this year. So much has unfolded this year. It can be hard to pinpoint exactly what change had the most profound influence on the way we market online. From Google algorithm updates to cookieless tracking in…
16 Major Marketing Challenges Marketers Will Face in 2022
More companies are shifting their focus to the digital space and advertising on different platforms. 2022 is going to be a year with more challenges to marketers than ever before. Over my time in the digital marketing industry, I’ve seen a lot of challenges and trends come and go. The best advice I can…