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Home / Archives for Digital Marketing

How Search Engines Work: A Comprehensive Guide to Google & Others

June 18, 2025 by Eric Solomon

Search engines are sophisticated technologies capable of processing data at a break-neck pace and serving up relevant answers — So, why does it matter how search engines work? Well, consider the impact Google has on your website. Understanding how the search engine crawls, classifies, and decides which content is relevant is critical if you want…

Google AI Mode: Essential Optimization for Evolving Search

June 12, 2025 by Monique De Leon

Earlier this year, Google released its AI Mode tool to the public, providing users with a more immersive AI-powered search and chat experience. Monique De Leon, Ignite Visibility’s Associate Director of SEO, knows the importance of optimizing your SEO efforts and content for this AI tool to boost visibility on Google. In this blog, she’ll…

B2B vs. B2C Marketing: How to Strategize for Either Market

June 11, 2025 by Cooper Anderson

In marketing, there are two primary paradigms: Business-to-business (B2B) and business-to-consumer (B2C) marketing. Knowing the differences between B2B vs. B2C marketing, along with where they converge in today’s landscape, can help you develop a strategy effectively targeting either or both markets. In this blog, Cooper Anderson, our Director of Sales, will discuss B2B marketing vs….

How to Use Gated Content to Capture Quality Leads

June 3, 2025 by Danny Conlon

Are you looking to attract more high-quality leads who are ready to engage and are likely to convert? Gated content is one of the most powerful tools in your arsenal, if done right. So, what is gated content? Gated content refers to any material such as ebooks, webinars, or advanced guides, that viewers can only…

The Benefits of Reputation Management & How to Implement It

May 28, 2025 by Morgan Thorp

How important is your business’ online reputation? 71% of people read online reviews before making a purchase. Most people trust customer reviews as much as personal recommendations from friends and family. In fact, 60% of consumers think the number of reviews for the business is essential when deciding which local businesses to patronize. And if…

How to Create a Marketing Budget That Maximizes Profitability

May 22, 2025 by John Lincoln

Before developing any kind of marketing strategy, you must know how to create a marketing budget that aligns with your goals and can allow for a high return on investment (ROI). A well-structured marketing plan and budget will go a long way in helping your strategy succeed. In this article, we’ll go over how to…

Your 2025 Guide to Pest Control SEO

May 10, 2025 by Ignite Visibility

Search engine optimization, or SEO, is essential for pest control companies if they want to get ahead of competitors and attract valuable customers. At Ignite Visibility, we offer pest control SEO services that can help your company climb to the top of search engine rankings. With our services behind your business, you can rank for many…

Consumer Spend Study Informs 60+ Marketing Strategies to Increase Sales

April 22, 2025 by Ignite Visibility

In today’s digital world, traditional marketing alone isn’t enough. To boost engagement and drive sales, businesses need modern strategies that align with new technologies and shifting consumer behavior, like AI, machine learning, and personalized content. We conducted a survey to uncover the consumer spending trends that will define marketing in 2025, and we’ve highlighted 13…

Digital Marketing: Its History & 9 Different Types to Use

April 21, 2025 by John Lincoln

Love it or hate it, a solid digital marketing strategy is a must-have if you want to grow your business in today’s economy. It’s one of the best ways to get your name out there and generate new business. So, what is digital marketing, and how do you explain digital marketing? And, more importantly, how…

What Makes a Great Account Manager for a Business?

April 16, 2025 by Rachael Wachstein

One of the main elements of business and franchise development is account management. As such, it’s important to find a reliable account manager to help guide your business’s digital marketing strategy. In this blog post, Rachael Wachstein, Director of Franchise Success will explore what makes a great account manager and how to choose the right…

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