What is text message marketing? It's a permission-based marketing tactic that brands can use to communicate with subscribers directly through their mobile devices. It's picked up a lot of steam over the past few years, and in this article, I'll break it down for you in full. You'll learn: What text message marketing is How it works … [Read more...]
What is Clickbait in Marketing? Definition, Examples & More
What is clickbait? It's a marketing tactic intended to draw attention and entice users to click through. But clickbait is by and large considered a misstep in marketing, intended to mislead and dupe users into clicking spammy content. So, is it ever acceptable to use clickbait? Read on to find out. What You'll Learn: What clickbait is … [Read more...]
What is Customer Journey Mapping? A Beginners Guide
What is customer journey mapping? It's a visualization of the process each prospect takes before completing an action with your brand, encompassing everything from initial research to the eventual sale. Mapping out this process allows you to better understand your customers and what leads them through your sales funnel, and is an essential … [Read more...]
What Is A Chatbot? Plus Best Chatbot Examples You Can Steal
Chatbots are making serious waves in the marketing scene. And if your business hasn’t at least thought about what one could do for you - don’t worry: I’ve got you covered. In this post, I’m breaking down the best examples by industry, and how they can benefit multiple types of businesses. What Are They? It is software you put on your … [Read more...]
Simple Formulas For Finding Your Customer’s Pain Points
Want to find your customer’s pain points? I’m here to help. In this article, I’ll walk you through how to find and use your customer’s’ pain points to better help them (and your bottom line). What Are Pain Points? Simply put: pain points are problems. Each pain point refers to a specific problem your customers are facing. Ideally, you want … [Read more...]
Why Speakable for Voice Search May be the Future of Marketing
Google's giving marketers a new markup tool to play with: Speakable for voice search. Here's a little more about Speakable: what it does, who it's for, and why I think it may be the future of marketing. What You'll Learn: What Speakable is Why Speakable matters to marketers Who can use Speakable How to get started with … [Read more...]
How to Dominate the Instagram Explore Page Fast!
Instagram is the search engine to watch right now. With over 1 billion monthly active users and no signs of slowing down, it's becoming an essential avenue in any marketing strategy. In this post, I’ll go over how the Explore page works and how to own hashtags that will get you noticed. You’ll learn the difference between the Search bar and … [Read more...]
How To Effectively Set Up a B2B Lead Generation Campaign
If you can master lead generation, your business will thrive. Yet only 32% of B2B marketers have a documented marketing strategy. In this article, I’ll walk you through the key factors to set up a successful B2B lead generation campaign. What We'll Cover: Define your target audience Develop a strategy Build an effective website … [Read more...]
6 Tips For Successful Holiday Marketing Planning
It’s the most wonderful time of the year! While the holiday season is in full swing as we head into December, marketers need to keep one thing: when it comes to strategy, the holiday season is a 360-day affair. Here's are some of my top tips for planning a successful holiday campaign, as well as a few examples of brands who got it right. What … [Read more...]
9 Examples of Effective Subliminal Advertising (And 3 That Aren’t)
Have you experimented with subliminal advertising? If you have, you'll know it's a hard thing to get right. In this article, I'll explain what subliminal advertising is and how it can be used effectively. What We'll Cover: What subliminal advertising is Subliminal advertising done wrong McDonalds and the Food Network KFC … [Read more...]
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