As a digital PR expert, I want to talk about a powerful tool that often gets overshadowed: off-page SEO. These techniques, if done correctly, will help establish your website’s domain authority, increasing your search rankings and helping you outrank competitors. In this post, Morgan Thorp is going to break down the off-page SEO techniques that…
How to Build Your Website’s Brand Authority for SEO in 7 Different Ways
Moz has recently introduced a new metric, Brand Authority, in its Moz Pro SEO tool kit along with the Moz API. While you may be familiar with domain authority and its importance in SEO, the Brand Authority metric is notably different and is worth optimizing separately. In this blog, I’ll tell you all about this…
How to Find Prospects: Vetting the Perfect Pitch List for Outreach Campaign
Believe it or not, all your brand awareness, lead generation, and conversions won’t just come to you. You have to reach out—which is why you need to get hip to finding prospects. As the Sr. Digital PR Strategist at Ignite Visibility, this kind of work is what I love. Here’s how to find prospects online…
How LinkedIn Showcase Pages Fit Into Your Digital Marketing Strategy
Familiar with LinkedIn Showcase Pages? In this article, Ignite’s Social Media Strategist Morgan Dixon walks you through what they are and when you should use them. Rarely does one business cater to one single target audience. Think about it: we spend loads of time creating our buyer persona – but how many times do you…