When trying to connect with your target audience and attract new customers, it’s important to know the process that potential customers undergo as they move from interested prospects to loyal customers. Each part of the process contributes to the five main sales funnel stages. In this blog, Jeff MacGurn, Chief Client Officer, will dive deeper…
Search Intent & How to Use It to Your Advantage
The phrase “Google it” has become increasingly popular over the last decade, as the search engine has solidified its position as the go-to source for instant information. But behind this simple phrase, lies search intent. What You’ll Learn What is Search Intent? Search Intent vs. Search Query vs. Keywords What Does Search Intent Affect? 4…
Subliminal Advertising: How It Works & Key Examples
Brands everywhere subtly influence your decisions without you even realizing it. Ever wonder how? In this blog, Senior Content Strategist, Lina Zehan, uncovers the fascinating world of subliminal advertising, where hidden messages are crafted to impact your choices. Keep reading to uncover the secrets behind these powerful techniques and how they’re used in everyday marketing….
What is Customer Journey What Is a Customer Journey Map & Why Do You Need One?? A Beginners Guide
Getting a complete picture of the journey your customers take from initial acquisition to retention is key in maximizing the efficiency of your marketing efforts. This is where a customer journey map comes into play, helping you track each segment’s complete path from the time they become aware of your brand. In this blog, ,…
Voice Search SEO Mastery: From Keyword Research to Performance Tracking
Did you know that 38.8 million Americans use voice search for shopping-related activities? That’s why voice search optimization should be part of your SEO strategy. If it’s not, you’re missing out on all of the traffic coming from those voice assistants! In this blog, our Associate Director of SEO, Monique De Leon, will walk you through…
AI-Generated Content Creation & How to Use It the Right Way
Video killed the radio star, but did ChatGPT kill SEO? That’s what some people are saying, but we disagree. While AI-generated content can result in short-term gains, over the medium-to-long-run, websites that rely on generic AI content will tend to suffer large traffic losses. So, what is AI generated content, and is AI generated content…
How to Improve Your Businesses’ Email Open Rates
Email marketing is one of the most effective ways to drive engagement, leads, and revenue, but success isn’t always clear. Understanding what is a good open rate for email, how it’s measured, and the key factors behind it is essential to improving performance and benchmarking results. In this blog, Joel Staniszewski, Lifecycle & Email Marketing…
Google Business Profile: How to Build & Optimize the Perfect Page
Think a Google Business Profile is just for brick-and-mortar businesses? Think again! Businesses across industries are expanding their reach and increasing organic traffic by optimizing their Google Business Profile (GBP). In this blog, Sr. SEO Digital Strategist. Eric Solomon will explain how to set up your profile and optimize it to generate more organic traffic…
First Party Data: What Is It & Why Is It Critical for Marketing?
First party data is crucial for marketing as it can help you learn about your audiences and hone your targeting, helping you reach the right people at the right time. In this blog post, James Semczuk, Ignite Visibility’s Analytics Strategist, will explore first-party data and how you can use it to elevate your marketing efforts. What…
Google AI Mode: What to Expect With Evolving Search
Earlier this year, Google released its AI Mode tool to the public, providing users with a more immersive AI-powered search and chat experience. Monique De Leon, Ignite Visibility’s Associate Director of SEO, knows the importance of optimizing your SEO efforts and content for this AI tool to boost visibility on Google. In this blog, she’ll…