What We’ll Cover: What is Online Lead Generation? Lead Generation for Paid Ads SEO for Lead Generation Social Media for Online Lead Generation Online Lead Generation for Email Marketing Lead Generation for CRO Creative Services for Lead Generation FAQs on Lead Generation What is Online Lead Generation? Why Is It Important? If you want to…
Crunching the Numbers: ROMI Formula and Its Impact on Strategy
Return On Marketing Investment: ROMI What is ROMI? ROMI, or return on marketing investment, is a metric used to evaluate the effectiveness and profitability of marketing campaigns or initiatives. It measures the return generated from marketing activities, such as advertising or promotional campaigns, by comparing the revenue generated from the marketing initiative to the cost…
The 5 Sales Funnel Stages (Helpful Tools & Tactics)
What We’ll Cover: The Sales Funnel Stages What is a Sales Funnel? How to Create a Sales Funnel Properly Stage 1: Awareness Stage 2: Interest Stage 3: Evaluation Stage 4: Engagement Stage 5: Commitment/Purchase Re-engage Your Leads Important Marketing Metrics for Each Stage of the Sales Funnel FAQs: Sales Funnel Stages What is A Sales…
The Power of Agile Project Management In Dominating the Marketplace
Picture this–you’ve been fully immersed in a complicated, multi-team project, and are close to the final stages. Then, plot twist! The client contacts you with a request to move everything in an entirely different direction. If this sounds familiar, it may be time to consider implementing an agile project management methodology in your organization. What…
How to Find Your Customer Pain Points
Are you interested in learning how to find your customer’s pain points so you can better understand them? In this article, I’ll walk you through how to find and use your customers’ pain points to help them (and your bottom line). What You’ll Learn What Is A Pain Point In Marketing? The First Step To…
Bing Chat vs. Chat GPT vs. Google Bard: Which AI Chat is Best?
AI chatbots have quickly ascended to the forefront of customer service and marketing tools. In the vanguard of this revolution are three heavyweights: Bing Chat, ChatGPT, and Google Bard. This article will comprehensively compare Bing Chat vs. ChatGPT vs. Google Bard and try to determine which is best for digital marketing. Designed with an expansive…
Project Management Planning: Best Practices and Key Components
In the world of digital marketing, you need to chart your course. That’s where a comprehensive, effective, and efficient project plan comes in. Remember the story of KFC’s “FCK” bucket campaign in the UK back in 2018? When KFC ran out of chicken and turned this blunder into a marketing triumph? That wasn’t a happy…
What is Clickbait? How to Leverage It In Your Marketing
What is clickbait? It’s a marketing tactic intended to draw attention and entice users to click through. But clickbait is by and large considered a misstep in marketing, intended to mislead and dupe users into clicking spammy content. So, is it ever acceptable to use clickbait? Read on to find out. What You’ll Learn: What…
Unlocking the Power of the PESO Model in Digital Marketing
Chances are, you’ve probably heard of the PESO model. Even though the PESO model originated from Public Relations, most industries have adapted it to help organize different forms of media to organize marketing efforts. In this blog, I’ll break down where the PESO model came from, what it is, why it’s important, some pros and…
12 Examples of Effective Subliminal Advertising (And 6 That Aren’t)
Have you experimented with subliminal advertising? If you have, you’ll know it’s a hard thing to get right. In this article, i’ll explain what subliminal advertising is and how it can be used effectively. What We’ll Cover: What subliminal advertising is Subliminal advertising done wrong: McDonald’s and the Food Network KFC Husker Du Burger King…