Like other local businesses, pest control companies need search engine optimization (SEO) to connect with potential customers, especially when targeting people in need of emergency services, seasonal spikes in your industry when pests are a common problem, and those “near me” keywords that prospects will enter when seeking local services. The stakes involved with pest…
Top of Funnel Marketing Strategies That Yield Real Results
Before you can nurture leads and turn them into customers as they move down the marketing funnel, you must attract them at the beginning of the customer journey. At this point, the top of the funnel, your content should hook new potential customers, grabbing and holding their attention. In this blog post, Danny Conlon, Ignite…
How Our Fitness Marketing Agency Can Benefit Your Gym
It’s no secret that the past few years have seen a serious upswing in the fitness industry. Today, the fitness and club industry is worth more than $30 billion in the U.S. alone, with the global market reaching $257 billion in 2025. Specifically, the boutique fitness market is worth $51.6 billion with a 7.6% annual growth…
MQL vs SQL: How to Properly Classify & Qualify Leads
Not all leads exist equally. While all pose some value to your company, assuming each is equally likely to convert is naïve.Consequently, you need a system for deciding which leads to dedicate time to. That’s why marketers invented the Marketing Qualified Lead (MQL) and Sales Qualified Lead (SQL) metrics. In this guide, Sebastian Turner, VP…
From Invisible to Authority: A Strategic SEO Roadmap for Roofers
Without a solid SEO strategy, even the most skilled roofing contractors can remain hidden from homeowners in desperate need of repairs. SEO for roofing contractors even goes beyond visibility. When you align your content with how your customers actually search, your website will become a consistent, lead-generating machine that builds your authority and turns you…
Search Intent & How to Use It to Your Advantage
The phrase “Google it” has become increasingly popular over the last decade, as the search engine has solidified its position as the go-to source for instant information. But behind this simple phrase, lies search intent. What You’ll Learn What is Search Intent? Search Intent vs. Search Query vs. Keywords What Does Search Intent Affect? 4…
Subliminal Advertising: How It Works & Key Examples
Brands everywhere subtly influence your decisions without you even realizing it. Ever wonder how? In this blog, Senior Content Strategist, Lina Zehan, uncovers the fascinating world of subliminal advertising, where hidden messages are crafted to impact your choices. Keep reading to uncover the secrets behind these powerful techniques and how they’re used in everyday marketing….
What is Customer Journey What Is a Customer Journey Map & Why Do You Need One?? A Beginners Guide
Getting a complete picture of the journey your customers take from initial acquisition to retention is key in maximizing the efficiency of your marketing efforts. This is where a customer journey map comes into play, helping you track each segment’s complete path from the time they become aware of your brand. In this blog, ,…
Voice Search SEO Mastery: From Keyword Research to Performance Tracking
Did you know that 38.8 million Americans use voice search for shopping-related activities? That’s why voice search optimization should be part of your SEO strategy. If it’s not, you’re missing out on all of the traffic coming from those voice assistants! In this blog, our Associate Director of SEO, Monique De Leon, will walk you through…
AI-Generated Content Creation & How to Use It the Right Way
Video killed the radio star, but did ChatGPT kill SEO? That’s what some people are saying, but we disagree. While AI-generated content can result in short-term gains, over the medium-to-long-run, websites that rely on generic AI content will tend to suffer large traffic losses. So, what is AI generated content, and is AI generated content…