Thinking about switching to a headless CMS? In this article, Ignite’s Director of Strategy Chrystal Lenardson will walk you through what a headless CMS is and how it’s different, and how you can optimize your content for it. What is a Headless CMS? Simply put: a headless CMS is a content management system with no front-end. In typical content … [Read more...]
Skipio vs. Textiful Review: Which Text Marketing Software To Use?
New to the world of text marketing? You’re in the right place. In this article, I’ll go over what text marketing is - and why it’s a big deal - as well as give you the rundown on two platforms that will help get you started. What is Text Marketing? Text marketing is exactly what it sounds like. It’s marketing through text messages. In … [Read more...]
5 (Proven) Steps Hit Your Digital Marketing Goals In 2019
Hitting your digital marketing goals is easier said than done. Luckily, I have a process in place to make sure you stay on the track to success. In this post, I’ll outline five crucial steps to take to make sure you hit your digital marketing goals this year. Watch the Video or Read the Full Article Below Have a Goal This one may seem a … [Read more...]
(Digital Marketing Industry Study 2019) 300 Marketers Reveal Disruptive Shift In Digital Strategy
Digital Marketing Industry Study 2019 Study reveals key findings in how marketers will shift marketing dollars through 2021. Analyst: Karen Schwartzman, Content Manager Ignite Visibility John Lincoln, CEO of Ignite Visibility In this study, Ignite Visibility interviewed 300 marketers categorized by business sizes of under 1 … [Read more...]
What is SEO (And Does It Still Matter?)
Are you wondering "what is SEO?" Well, then you are really new to digital marketing and I need to catch you up ASAP! In this article, we’ll do a deep dive into what SEO is, where it came from, and most importantly, why it matters so much to marketers. What is SEO: The Basics SEO stands for search engine optimization. It’s the process of … [Read more...]
227 FREE Online Marketing Courses (Watch Now)
I have created 227 online marketing courses. I am offering them to you, for free. In this post, I’m listing my top 20 and also putting playlists to hundreds more at the bottom. I've been a teacher at UC San Diego, Search Marketer of The Year and am CEO of a top ranked digital marketing agency, so you are learning from a good source. Online … [Read more...]
The PPC Plan Essentials You Need in 2019
Want more returns from your PPC campaign in 2019? In this article, Ignite's Head of Paid Media Eythor Westman walk you through our PPC process, and the four major factors you need for a successful campaign in 2019. PPC Plan: Our Approach You probably know that if you want to And, when executed correctly, you can expect 30%-50% of your … [Read more...]
Digital Marketing In 2019 (What To Prepare For)
There’s been a lot of changes in digital marketing over the past year - which means there’s a lot to look forward to in 2019. Below, I’ve listed out the new and exciting things you can do with SEO, PPC, social media and more. Digital Marketing Trends in 2019: SEO Schema for FAQ Using Question & Answer schema on any designated FAQ … [Read more...]
What No One Tells You About Online Lead Generation
You're getting tons of leads, but are you getting the RIGHT leads? Probably not, which is why you are here. In today's post, I will give you what you really need to know about online lead generation. I’m all for online lead generation. In fact, most marketers would be lying if they told you they weren’t. Bringing in new leads is bread … [Read more...]
The Best Chatbots Examples by Industry (And How You Can Make One)
Chatbots are making serious waves in the marketing scene. And if you’re business hasn’t at least thought about what a chatbot could do for you - don’t worry: I’ve got you covered. In this post, I’m breaking down how multiple industries can benefit from Chatbots, as well as providing some examples and templates for you to follow. Even if … [Read more...]
