What is clickbait? It’s a marketing tactic intended to draw attention and entice users to click through. But clickbait is by and large considered a misstep in marketing, intended to mislead and dupe users into clicking spammy content. So, is it ever acceptable to use clickbait? Read on to find out. What You’ll Learn: What…
First Party and Third Party Cookies: Your Step-by-Step Marketing Transition Guide
We’ve long talked about the arrival of a cookie-less world, but like anything else in digital marketing, that position seems to be ever-evolving. Are they going? Are they staying? In this blog, James Semczuk, Analytics Strategist, will talk about third party cookies, their impact on digital marketing, and where a browser might get cookies. What…
5 Effective Sales and Marketing Alignment Steps for Higher ROI
To effectively achieve your business goals, everyone within your organization needs to be working toward them. If there’s any misalignment among various teams, including sales and marketing, this kind of siloing could hold your business back as efforts become inconsistent and incongruous. In this blog, Sebastian Turner, VP of Business Development, will get into the…
What Is Digital Marketing? Types of Digital Marketing, History & Future
Digital marketing has evolved rapidly since the first website was created in 1991. The internet now connects people and brands from all across the world with a simple click of a mouse or a tap on a smartphone. While digital marketing may seem like just a part of our daily lives now, it hasn’t always…
Turning Viewers into Customers with Streaming Advertising
If you’ve been thinking about taking the jump into ad supported streaming services, now might be the time. With a record number of people using platforms like Hulu, Netflix, and Amazon Prime, it may be the most effective way to reach your target audience. In this blog, Meghan Parsons, SVP of Paid Media, will explore…
A Guide on Creating Successful Marketing Campaigns
In the era of data-driven marketing, there’s a lot more that goes into successful marketing campaigns than what we’ve seen in the past. Businesses have access to the latest tools to continually analyze and perfect campaigns, which can make the competition stiffer, if not impossible to outperform, if you’re not on top of things. It’s…
The 14 Best Ways to Advertise Your Business Online and Offline
The advertising landscape continues to evolve, especially as businesses become increasingly reliant on digital platforms and multi-channel strategies. This ever-changing industry is making the best ways to advertise your business less static, as you might find that certain trends in both your industry and the marketing world influence your approach over time. In this blog,…
B2B vs. B2C Marketing: How to Strategize for Either Market
Breaks down how B2B and B2C diverge across audience targeting, pricing, sales-cycle length, and channel choice — then shows where the lines blur, including the rising role of emotional messaging and tools like CRM and ABM platforms in modern B2B campaigns.
How to Use Gated Content to Capture Quality Leads
Are you looking to attract more high-quality leads who are ready to engage and are likely to convert? Gated content is one of the most powerful tools in your arsenal, if done right. So, what is gated content? Gated content refers to any material such as ebooks, webinars, or advanced guides, that viewers can only…
The Benefits of Reputation Management & How to Implement It
How important is your business’ online reputation? 71% of people read online reviews before making a purchase. Most people trust customer reviews as much as personal recommendations from friends and family. In fact, 60% of consumers think the number of reviews for the business is essential when deciding which local businesses to patronize. And if…