Knowing how to run YouTube ads can help you take full advantage of this invaluable paid media channel.Recent innovations in YouTube ads, including YouTube Shorts and enhanced targeting, have revolutionized this channel, helping you establish a strong connection with your audiences with the right approach. In this blog, Ignite Visibility’s Director of Paid Media, Scott…
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Scott McCutchan
Scott McCutchan is an experienced Director of Paid Media with a robust background in marketing and advertising. He is one of few with robust experience across most paid media platforms — including search, social channels, programmatic media, and connected TV (CTV). Scott has developed a strong reputation for managing complex, high-budget campaigns. He excels in leading marketing strategy and management across a diverse range of platforms, including Google, Facebook, YouTube, and more.
Scott's expertise extends to Google Analytics, Google Ads, YouTube, social media marketing, and scaling large campaigns. He is known for managing some of the most intricate enterprise and event-based marketing accounts, leveraging his deep understanding of paid media to drive significant results for clients with the largest budgets.
About Scott McCutchan
Scott McCutchan is an experienced Director of Paid Media with a robust background in marketing and advertising. He is one of few with robust experience across most paid media platforms — including search, social channels, programmatic media, and connected TV (CTV). Scott has developed a strong reputation for managing complex, high-budget campaigns. He excels in leading marketing strategy and management across a diverse range of platforms, including Google, Facebook, YouTube, and more.
Scott's expertise extends to Google Analytics, Google Ads, YouTube, social media marketing, and scaling large campaigns. He is known for managing some of the most intricate enterprise and event-based marketing accounts, leveraging his deep understanding of paid media to drive significant results for clients with the largest budgets.