First party data is crucial for marketing as it can help you learn about your audiences and hone your targeting, helping you reach the right people at the right time. In this blog post, James Semczuk, Ignite Visibility’s Analytics Strategist, will explore first-party data and how you can use it to elevate your marketing efforts. What…
Google AI Mode: What to Expect With Evolving Search
Earlier this year, Google released its AI Mode tool to the public, providing users with a more immersive AI-powered search and chat experience. Monique De Leon, Ignite Visibility’s Associate Director of SEO, knows the importance of optimizing your SEO efforts and content for this AI tool to boost visibility on Google. In this blog, she’ll…
Influencer Marketing ROI: How to Measure Your Success
Although influencer marketing is a great way to connect with audiences, you need to measure your campaigns to gauge success. Using the right key performance indicators (KPIs) based on your goals will help you determine what’s working and what isn’t, which can help you further optimize your campaigns for long-term success. As the influencer landscape…
Everything You Need to Know About Google Content Removal
Sometimes, there are things on the internet that shouldn’t be. When this happens, you can file a Google removal request to have it taken down. In this blog, we will explain what a Google Removal is and share everything you need to know. What You’ll Learn: Notice of Removal Overview Types of Google Removal Notices…
The Ultimate Online Lead Generation Playbook for 2026
Covers six channels for capturing qualified prospects — paid ads, SEO, social, email, CRO, and creative — plus lead magnets like calculators, quizzes, webinars, and free tools, and the common mistakes that quietly waste lead-gen budget.
What Is Clickbait & Is It a Useful Marketing Tool?
What is clickbait? It’s a marketing tactic intended to draw attention and entice users to click through. But clickbait is by and large considered a misstep in marketing, intended to mislead and dupe users into clicking spammy content. So, is it ever acceptable to use clickbait? Read on to find out. What You’ll Learn: What…
First Party and Third Party Cookies: Your Step-by-Step Marketing Transition Guide
We’ve long talked about the arrival of a cookie-less world, but like anything else in digital marketing, that position seems to be ever-evolving. Are they going? Are they staying? In this blog, James Semczuk, Analytics Strategist, will talk about third party cookies, their impact on digital marketing, and where a browser might get cookies. What…
From Coffee Craze to Marketing Strategy: What Can You Learn From the PSL?
As the leaves begin to change and the air starts to get crisp, there’s one thing that signifies the start of fall besides football: the Pumpkin Spice Latte. More than just a coffee, this handcrafted beverage has become a beloved (and sometimes hated) autumn symbol. In this blog, Nicole Garcia, Senior Digital Marketing Manager, will…
5 Effective Sales and Marketing Alignment Steps for Higher ROI
To effectively achieve your business goals, everyone within your organization needs to be working toward them. If there’s any misalignment among various teams, including sales and marketing, this kind of siloing could hold your business back as efforts become inconsistent and incongruous. In this blog, Sebastian Turner, VP of Business Development, will get into the…
The Ultimate Guide to Netflix Advertising: From Setup to Success
Advertising has found a new home on the world’s favorite streaming platform. Netflix, once ad-free, now offers exciting opportunities for brands to reach millions of viewers. In this blog, Scott McCutchan, Sr. Director of Paid Media – Franchise, will walk through everything you need to know about Netflix advertising, from setting up your first campaign…