Successful marketing is data-driven. It relies on a constant stream of fresh, reliable data to guide its every decision. And no data is more relevant to your success than first-party audience data. In this article, you’ll learn what first-party audience data is, how it’s collected, and why it is your key to successful marketing. What…
Unlocking the Power of Bottom of Funnel (BoFU) Marketing
The bottom of the funnel is where the metaphorical bases are loaded. You have the potential to score big with a well-executed bottom-of-funnel (BOFU) marketing plan. But only 14% of marketers are making BOFU content, while 50% are making TOFU content. This means they miss a chance to convert their leads into sales. So in…
Webinar Best Practices: How to Host a Successful Webinar in 2023
Webinars are an excellent way to promote yourself, your business, and your products. However, most marketers get caught up in the details—they don’t know how to properly promote their webinars or follow up after the webinar to turn viewers into customers. So in this guide, we’ll cover everything you need to know about webinars, from…
Flywheel Marketing: Using Small Wins to Reach Bigger Profit Gains
To scale any business effectively, you must capitalize on all momentum and maintain a consistent, self-sustaining improvement cycle. We know this as the flywheel effect, based on the idea that small wins lead to more significant results over time. What Is a Flywheel? A flywheel is a mechanical energy storage device that uses momentum…
Nurturing Brand Awareness: A Guide to Middle of Funnel Marketing
Your marketing strategy is only as good as its weakest link. But sadly, many marketers tend to overlook the importance of the middle of funnel (MoFu) in favor of more vigorous attention to the top and bottom of the funnel. It’s like building a house without a middle floor—the upper and lower floors may look…
Want To Build A Successful Franchise Marketing Strategy? Here’s How.
Some of our largest clients are franchises. In this article, I outline the basics – both to attract franchisees and keep each franchise up and running. While some of the information will apply to both attracting and retaining them, there are a few differences between the two. Here is how to build a successful…
5 Creative Design Tips to Future-Proof Your Brand Marketing
It’s not uncommon knowledge that when economic struggle hits, creative design is often the first on the chopping block. This article shares Ignite Visibility’s recipe for future-proofing your creative marketing deliverables. Creative services can take many behavioral shapes. At the most basic level, marketing teams will refresh their creative design out of a hygienic demand…
Gain a Competitive Edge with Online Reputation Management Strategies
49% of consumers trust consumer reviews as much as personal recommendations from friends and family. If your brand looks terrible online, your business could suffer tremendously. But that’s not all. 60% of consumers think the number of reviews for the business is essential when deciding which local businesses to patronize. And if your reviews aren’t…
Creating Brand Awareness: Top of Funnel Marketing Explained
Marketers throw the term “brand awareness” around a lot. But, unfortunately, it’s used in so many contexts it might be hard for you to understand what it means exactly. And, to some extent, it’s intuitive—it’s just creating awareness of your brand, right? Yes, to some extent, but also no. Brand awareness marketing and the larger…
SQL vs. MQL: What’s the Difference?
Not all leads exist equally. While all pose some value to your company, assuming each is equally likely to convert is naïve. Consequently, you need a system for deciding which leads to dedicate time to. That’s why marketers invented the Marketing Qualified Lead (MQL) and Sales Qualified Lead (SQL) metrics. What’s an MQL? MQL, or…