Push notifications may be one of the latest and greatest communication methods in the marketing scene, but that doesn't mean you can say goodbye to email marketing. Both are great for staying in touch with customers and sending timely updates, promos, and information. But which is better? Well, that depends. In this article, we'll dive into the … [Read more...]
How To Unlock The Power Of Google Trends For Marketing
Have you used Google Trends? Even if you have, you may not be familiar with all the ways it can help your marketing - and trust me, it’s a lot. In this article, I’ll go over how to use Google Trends to improve your marketing strategy. What You'll Learn: What Google Trends is and what you can do with it How to use Google Trends for … [Read more...]
How To Use Google’s Disavow Tool To Block Links Safely
If you don’t use a disavow file to block bad backlinks, your business could lose the good reputation you’ve built and your website could lose a lot of traffic. In this article, I’ll walk you through how to block link spam properly. It involves something called the disavow file. Watch the Video or Read the Full Article Below What You'll … [Read more...]
Voice Search SEO: All Questions Answered
The future of search here, and it's all about voice search. In this article, I'll cover everything you need to know about voice search and how to optimize your website for the future of search. What You'll Learn: How voice search is being used today The voice search ranking signals you need to know Introduction to the voice search … [Read more...]
Tired of Hearing “NO”? Here’s How to Pitch a Big Idea
Sometimes, it’s very challenging to sell ideas to management. That’s especially the case if you’re pitching something big. Of course, you’ll find it even more difficult if you don’t know how to promote your concept in a large organization. In this guide, I’ll walk you through how to effectively pitch an idea. Watch the Video or Read the Full … [Read more...]
4 Persona Examples and How to Market to Each One
In modern marketing, how your strategy shapes up will depend largely on who you've deemed your target buyer, or persona(s). In this article, I’ll look at a few different types of businesses and give you some insights into how to piece together a marketing strategy that gets results. What You'll Learn What is a Persona? How to collect … [Read more...]
AI Marketing: 10 Ways To Use AI To Improve Your MarTech
AI is taking over - and that’s not a bad thing when it comes to marketing. Below, I've put together a list of ten types of AI marketing technology that will help you gain a competitive edge in 2019 and beyond. 1. Tear Down the (Software) Silos with AI Marketing While that "tear down the silos" cliche is well worn at this point, the message is … [Read more...]
How To Rebrand Online, Website Migrations, Transfers, and More
At some point, you might find yourself facing down a great website migration. I’ve helped many website owners rebrand online. I’ve managed website migrations, domain merges, and acquisitions. In this article, I’ll tell you how to properly navigate a website migration from a digital marketing perspective. What You'll Learn: What to … [Read more...]
Why You Are Blowing It By Not Having A Post Conversion Funnel
Attract, convert, close, delight. Awareness, consideration, conversion. You already know how important it is to have a funnel in place. But how much thought have you given to your post conversion funnel? Read on to find out what exactly that is, and why not having one is costing you customers. Watch the Video or Read the Full Article … [Read more...]
Future Report: Google Assistant Ads are Coming. Are You Ready?
It’s no secret smart speakers are on the rise. An estimated 47.3 million people in the US alone have already invited Alexa and Google Assistant into their homes. Which means voice-based ads present a massive opportunity for marketers. Below, we’ll look more closely at Google Assistant Ads: where they are now, and where we think they're … [Read more...]
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