Have been using rich results? More specifically, have you been using the right rich results? In this article, I'll break down which rich results you should be using and why. What are Rich Results? Rich results are enhanced results displayed in search engines. Enhanced with what? Well, that depends. Generally, they come with added … [Read more...]
How to Use Aggregator Review Sites in Digital Marketing
Should you be using third-party aggregator sites? I’ll answer that question in this post, as well as let you in on a few little-known strategies to take full advantage of aggregator sites. Watch the video or read the full article below. What is a Third Party Aggregator Site? Third-party aggregator sites are websites that help generate … [Read more...]
7 Ways to Build Brand Trust Through Marketing
Want to build a brand your customer’s trust? Then listen up; I’m about to walk you through way seven ways you can help solidify trust in your brand - and build a strong customer base in the process. Why is Brand Trust so Important? Because believe it or not, we’re in a bit of a crisis. A customer trust crisis, that is. According to the … [Read more...]
Alexa Skills Marketing: Is It Right For Your Brand?
If you’ve spent any time interacting with an Amazon device, chances are you’ve encountered an Alexa Skill. These Skills have skyrocketed in popularity, and are quickly changing the way we market. In this post, I’ll take you through the evolution of Alexa Skills, how they impact digital marketing, and why you should be building one for your … [Read more...]
24 SEO Tests You Should Run To Boost Performance
By now, you already know about the importance of running SEO tests. They help you determine effective strategies, eliminate wasteful spending, and uncover new opportunities. But there are countless different types of SEO tests that you can run. Which ones are right for your business? In this article, I’ll answer that question by covering 24 SEO … [Read more...]
18 Chatbot Software Options To Improve Marketing
Know you need a Chatbot, but not sure where to start? You’re in luck. In this article, I’ve listed out some of the best chatbot software on the market to help you get up and running. Before making any decisions, it’s important to know that different Chatbot software is designed to suit different business needs. Some are specific to … [Read more...]
Cross-Channel Marketing: 6 Ways to Connect Your Google and Facebook Audiences
I don’t have to tell you that marketing is a multi-channel affair, and it's dominated by Google and Facebook. They’re each powerhouses in their own right. And while they may compete for internet users attention, they shouldn’t be competitors in your marketing strategy. In this article, I’ll give you a few tips on how to combine your Google and … [Read more...]
How to Ask For Reviews (The Right Way)
These days, reviews are a big deal, and it’s no longer enough to sit back and hope they come in. Instead, you need an action plan for soliciting those reviews. In this post, I’ll walk you through a few tried and true ways to ask for (and get) customer reviews. Watch the Video Why Reviews Matter You may have been hearing a lot about … [Read more...]
How to Hire the Best Dental Marketing Company
At Ignite, we’re no strangers to dental marketing, and I’ve learned a lot over the years about how to execute a successful dental strategy. So if you’re thinking about hiring a dental marketing company, do yourself a favor and read this first. First, Should You Hire a Dental Marketing Company? It’s tempting to try and handle marketing … [Read more...]
11 Real Estate Marketing Ideas (And Why They’ll Work For You)
Need help with your real estate marketing? You’ve come to the right place. I'm going to teach you some tricks for free. I’ve helped out some of the biggest real estate websites in the world. Here’s what I’ve learned. Real Estate Marketing: Enterprise vs. Local First thing you need to know: there’s a big difference between enterprise and … [Read more...]
