What if I told you that Google recently announced that there are a few simple ways to drive over 300% MORE traffic to your site? And what if I followed up by saying all you have to do is add a meta tag to your site? Keep reading because, in this article, I’m going…
10 Cross-Channel Marketing Tools to Save You Time
Today’s consumers are more connected than ever before—checking their social media apps, emails, and text messages a whopping 96 times per day. And the expectations of the brands they do business with have never been higher. For organizations big and small, this presents a unique challenge of cutting through the noise to successfully reach their…
How to Find a Profitable Blog Niche
These days, blogs are a dime a dozen. So, how do you differentiate yourself in such a saturated market? Choosing the right blog niche is a key way to ensure you’re off to a strong start. What We’ll Cover: What is a Blog Niche? Choosing Your Perfect Blog Niche Brainstorming Tactics to Help You…
How to Develop a Marketing Budget for Your Business
In this article, we’ll go over how to create a marketing budget and provide you with a few budget templates. These templates are used by actual marketers and marketing companies to help them decide how to spend their money in order to receive the highest returns. Let’s get started with why a marketing budget is…
Lead Nurturing: How to Transform Old Leads into New Customers
You’ve managed to capture your ideal client with your website, social media, or some other lead magnet. What happens next? How do you ensure that your lead turns into a client? In this blog, I’ll walk you through my personal lead nurturing strategy that has allowed me to become an industry leader and expert…
Thought Leadership Strategy: How to Develop Thought Leaders in Your Company
When you think of Apple, who do you think of? Steve Jobs, right? When you think of Facebook, who do you think of? Mark Zuckerberg, right? That’s because these men didn’t just build businesses. They built sustainable brands by first branding themselves as thought leaders in their industry. Keep reading to find out why it…
Diversity & Inclusion in The Workplace: How to Promote Corporate Culture
If you want to attract and maintain the best talent on the market, you need to create a diverse corporate culture that can embrace everyone. Encouraging employees to explore ideas from different views and allowing people to be themselves leads to higher levels of engagement and retention. Yet, a lot of corporate diversity programs fail….
Benchmark Marketing: How to Monitor Progress in Digital Marketing
In this article, I’ll show you how to improve your strategy through benchmark marketing. Using benchmarks, I’ve been able to identify gaps in hundreds of client’s campaigns and strategies and use those gaps to build marketing plans that hit their growth goals. Let’s get started. We’ll Cover: Benchmark Marketing Definition Different Kinds of Benchmarking Importance…
Industry Awards: How to Find (And Win) The Top Awards in Your Niche
No matter your industry, there are awards to be won. Not only does this give you well-deserved recognition, but it also builds your company’s authority and credibility in your industry. In this article, we’ll review why you should focus on winning awards as part of your marketing plan as well as some of the easiest…
How to Increase Online Sales with Multi-Channel Offers
I’m sure you’ve heard the phrase—“don’t put all your eggs in one basket.” While the online world is replete with opportunities, many brands simply rely on one channel to reach prospects. In marketing, that’s a huge no-no, as you could be missing out on huge segments of your audience who could benefit from your…