Google's giving marketers a new markup tool to play with: Speakable for voice search. Here's a little more about Speakable: what it does, who it's for, and why I think it may be the future of marketing. What You'll Learn: What Speakable is Why Speakable matters to marketers Who can use Speakable How to get started with Speakable … [Read more...]
4 Persona Examples and How to Market to Each One
In modern marketing, how your strategy shapes up will depend largely on who you've deemed your target buyer, or persona(s). In this article, I’ll look at a few different types of businesses and give you some insights into how to piece together a marketing strategy that gets results. What You'll Learn What is a Persona? How to collect … [Read more...]
AI Marketing: 10 Ways To Use AI To Improve Your MarTech
AI is taking over - and that’s not a bad thing when it comes to marketing. Below, I've put together a list of ten types of AI marketing technology that will help you gain a competitive edge in 2019 and beyond. 1. Tear Down the (Software) Silos with AI Marketing While that "tear down the silos" cliche is well worn at this point, the message is … [Read more...]
How To Rebrand Online, Website Migrations, Transfers, and More
At some point, you might find yourself facing down a great website migration. I’ve helped many website owners rebrand online. I’ve managed website migrations, domain merges, and acquisitions. In this article, I’ll tell you how to properly navigate a website migration from a digital marketing perspective. What You'll Learn: What to … [Read more...]
Why You Are Blowing It By Not Having A Post Conversion Funnel
Attract, convert, close, delight. Awareness, consideration, conversion. You already know how important it is to have a funnel in place. But how much thought have you given to your post conversion funnel? Read on to find out what exactly that is, and why not having one is costing you customers. Watch the Video or Read the Full Article … [Read more...]
Future Report: Google Assistant Ads are Coming. Are You Ready?
It’s no secret smart speakers are on the rise. An estimated 47.3 million people in the US alone have already invited Alexa and Google Assistant into their homes. Which means voice-based ads present a massive opportunity for marketers. Below, we’ll look more closely at Google Assistant Ads: where they are now, and where we think they're … [Read more...]
ManyChat vs. Drift vs. Others: Which is the Best Chatbot Tool for You?
Today’s chatbots are getting so good they’re shaking up sales and marketing as we know it. But to help meet your business goals, you need to select the best chatbot builder. This article looks at some of the best chatbot tools and where you might use them. What You'll Learn: The benefits of chatbots, and why they're sticking around The … [Read more...]
Sports Marketing Guide (How To Solve The Unique Industry Challenges)
Sports marketing might seem like easy pickings. We’re talking about industries with a built-in fan base, after all. But with that excitement - and the ever-expanding sports marketing space - comes higher stakes when it comes to marketing. Below, we’ll dive into what marketers need to know to stand out in an increasingly crowded space. What … [Read more...]
7-Second Test Shown To UP Home Page Conversions 70%
I’m about to show you a crazy effective, simple way to test your homepage in just seven seconds. And of course, increase your conversion rates. I should note I didn't make this up, it's a tried and true conversion rate strategy. But one we use here for clients. Here’s how this works: in order to determine if your homepage is SEO and user … [Read more...]
What I’ve Learned – Financial Services Marketing Tips That REALLY Work
Let’s be honest: financial services doesn’t exactly scream creative marketing. And for a long time, there was good reason for it due to heavy regulations. But all that’s changing. These days, financial services are becoming increasing digitized and personal, relying on creative storytelling to connect with a new generation of customers. Below, … [Read more...]
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