One of the main elements of business and franchise development is account management. As such, it’s important to find a reliable account manager to help guide your business’s digital marketing strategy. In this blog post, Rachael Wachstein, Director of Franchise Success will explore what makes a great account manager and how to choose the right…
How to Use Google Trends To Boost Your SEO Strategy
Looking for ways to discover trending SEO keywords and topics in your industry? Google Trends can be one of the most effective tools to help you get ahead. In this blog, our VP of Product and Marketing, Danny Conlon, will explain how Google Trends works and cover practical tips on using this tool in your…
How Audience Personas Enhance Demographic Targeting & Inbound Efforts
Marketers often leverage demographic insights to create detailed audience personas. By understanding specific audience segments and their preferences, audience persona-based marketing can ensure ads and content align with audience expectations. In this article, Franchise Content Manager, Khanyi Moshia, discusses audience-based marketing. Learn how to craft buyer personas and then design data-driven digital marketing strategies. What…
How to Use Micro Conversions for Lead Generation Throughout the Funnel
Covers micro-conversion tactics across the funnel — quizzes, exit-intent popups, live chat, gated content, and simplified forms — plus segmented email, and how to track it all with click-through and form-submission metrics refined through A/B testing.
Get 300% More Website Traffic With Max Image Preview
Want to see up to 300% more website traffic from Google? What if I told you all you had to do to achieve it was to use a simple meta tag? In this blog post, SEO Strategist, Ray Day, will guide you through the magic tool that is the max image preview meta tag, which…
Mastering the Meta Learning Phase: How to Optimize Your Ads for Success
By bracing and optimizing for Meta’s “Learning Phase,” you can avoid a negative impact on your ad campaigns. In this blog, the Associate Director of Paid Media here at Ignite Visibility, Jenna Long, will explain more about the Meta learning process and how you can optimize your ad campaigns throughout. What You’ll Learn: Understanding…
New Lifecycle Marketing Services for Lead Nurturing
With headquarters in San Diego, California, Ignite Visibility is a reputable provider of global marketing and advertising services, always looking to expand. Recently, the company has launched a new marketing service enabling businesses to more easily track the customer journey to acquire leads and convert them into long-term customers. This new service is lifecycle marketing,…
Website Migration Checklist for SEO: Migrations, Transfers, and Rebranding Successfully
When rebranding online, you may need to complete a website migration, which can be a time-consuming and potentially tedious process. In this blog post, Monique De Leon, Senior Digital Marketing Strategist, gives you some guidance on website migrations, transfers, and rebrands to help you succeed in your efforts. Let’s get into it! What You’ll Learn…
Influencer Marketing Strategy: Guide to Building Successful Partnerships
Influencers get their name from what they’re good at: influencing others across social media. They have strong connections with audiences that you might struggle to reach with other marketing channels. In this blog post, Sr. Social Media Strategist, Ashley Nigro, will do a deep dive into this channel to help you develop the perfect influencer…
Google August 2024 Core Update: What Marketers Need to Know
With the release of Google’s latest core update, there are certain changes we’re seeing and others we can expect to see in the future. In this blog, CEO and SEO expert John Lincoln will cover the Google August 2024 core update and how it will impact search rankings What You’ll Learn What Is Google August…