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Home / Archives for Digital Marketing

How to Maximize Sales with Video Account-Based Marketing feat. Oli Bridge

August 17, 2020 by John E Lincoln

If it’s not already, video should be an integral part of your digital marketing strategy. In this installment of the Ignite Visibility University podcast, I sat down with Oli Bridge, Chief Marketing Officer at Bonjoro, a UK-based online video platform, to discuss account-based video marketing, custom funnels, and much more! Here are some of the…

Checklist: How to Audit Your Analytics and Ensure Data Integrity

July 17, 2020 by John E Lincoln

Data drives nearly every critical process in your business. To ensure your organization runs smoothly, you need to run an analytics audit regularly. And since your reporting is only as good as the data you’re collecting, we’ve put together a checklist to help you accurately forecast marketing initiatives and maintain good data integrity. Sessions on…

AMP SEO: Does Switching to AMP Increase Your Traffic?

July 14, 2020 by John E Lincoln

Since launching in 2015, the AMP framework has sparked many debates. AMP’s lightning-fast load times, mobile-friendliness, and enhanced visibility create better user experiences that, in theory, should boost web traffic. I reviewed a few reports to find out whether switching to AMP increases traffic. Here’s a look at the findings. What We’ll Cover: What’s AMP…

How to Deal with a Notice of Removal from Google Search

June 25, 2020 by John E Lincoln

Since the European data protection laws officially went into effect this year, a Notice of removal from Google Search is now a much bigger deal than it used to be. In this article, I’ll explain what to you do if or when you receive a notice about a URL that violates the GDPR and how to…

Webinar Best Practices: Marketing, Design, and Hosting

June 19, 2020 by John E Lincoln

Webinars are everywhere, but they’re hard to get right. In this post, we’ll take you through the best practices for marketing, designing, and hosting your next webinar series. What We’ll Cover: Why should you host a webinar? How to choose the best webinar topic Selecting the right webinar format How to create the best content…

How to Increase Conversions with Amazon Product Videos

June 10, 2020 by John E Lincoln

Congratulations—you’ve officially launched your own Amazon business! Whether you’re ready for a money-making side hustle or are looking to become your own boss, selling on Amazon offers you a massive opportunity unlike those offered on any other ecommerce platform. Here’s everything you need to know to increase conversions with Amazon product videos. What We’ll Cover:…

Smart Facebook Groups Manager Tricks For A Vibrant Community

June 1, 2020 by John E Lincoln

How is your Facebook community management going?  In this article, we will cover everything you need to know about creating and managing a successful Facebook group for your business.  By the end of it, you’ll be a better Facebook Group manager.  What We’ll Cover: The benefits of managing a Facebook Group How to create a…

4 Marketing Strategies Retailers Need to Survive

June 1, 2020 by John E Lincoln

We’re not even halfway through 2020 and it’s already been a whirlwind year for retailers. Around the world, businesses are closing, brands are shuttering, and customer expectations are shifting. In this article, I’m giving you the 4-1-1 on 4 major retail marketing strategies you need right now.  What We’ll Cover: What is Retail Marketing?…

Destination Goals on Google Analytics: Complete Guide

May 28, 2020 by IgniteVisibility

Within Google Analytics, there is a myriad of tools and analyses available to marketers. But destination goals, in particular, offer you a unique way to analyze how well your company’s core objectives are being met. Today, we’re going to show you how to set up a destination goal, what you can track with this goal…

How You Can Write for Huffington Post (Updated 2020)

May 22, 2020 by John E Lincoln

With 110 million unique visitors per month and dozens of articles posted per day, the Huffington Post can ensure maximum exposure for writers of all kinds. That being said, you need to craft a pitch that will stand out from the competition. In this article, I’ll discuss how HuffPost is great for guest blogging and…

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About The Editor

John E Lincoln, CEO

John Lincoln is CEO of Ignite Visibility, one of the top digital marketing agencies in the nation and a 6x Inc. 5,000 company. Lincoln is consistently named one of the top marketing experts in the industry. He has been recipient of the Search Engine Land "Search Marketer of the Year" award, named the #1 SEO consultant in the USA by Clutch.co, most admired CEO and 40 under 40. Lincoln has written two books (The Forecaster Method and Digital Influencer) and made two movies (SEO: The Movie and Social Media Marketing: The Movie) on digital marketing. He is a digital marketing strategy adviser to some of the biggest names in business. John Lincoln is the editor of the Ignite Visibility blog. While he is a major contributor, he does not write all of the articles.

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