In SEO there are many common misconceptions. In this video, Matt Cutt’s addresses these three.
(1) SEOs confuse algorithm updates with data refreshes.
(2) Panda & Penguin algorithms are not about making Google more money. Instead, they are about improving user experience.
(3) SEOs spend too much time on linking. Instead, they should focus on user experience.
On the point of linking, most SEOs just want to know how to build more links, as fast as they can. What we have come to see is that it is not how many links you have, but the quality of those links. Watch the full video below.