I know. You hear this all the time. But the thought of adding one more thing to your plate is overwhelming, so you put it off. I’ve talked to countless business owners who are in the same boat. But all of them agree that adding or improving their social media marketing boosted their business’s digital…
How Metaverse Companies Can Benefit Your Business and Boost Growth
You’ve probably heard of the Metaverse, which aims to move the world into the next stage of the digital era. In fact, you’ve probably seen it in movies like Free Guy and Ready Player One, where what seems like movie magic is actually the Metaverse in action. The Metaverse blurs the lines between virtual and…
Instagram Live Events: Best Practices and Content Ideas
Reels are all the rage on Instagram. If you’re looking for an easy way to incorporate them into your strategy, look no further than live events. Here are 10 tips to help you get started. Best Practices for Instagram Live Ready to learn about the different ways to approach your next event? The following…
How to Grow Your TikTok Following for Business Success
What We’ll Cover: What is TikTok? An Overview of the TikTok Platform What Kinds of Brands Should Use TikTok? TikTok Marketing Strategies in Action How to Get TikTok Followers Influencer Marketing on TikTok Advertising on TikTok What is TikTok? TikTok is the fastest-growing social app on the market. Since its launch in 2016, it’s…
Social Media Trends for 2021: How to Build a Strategy for 2022
The one thing you can count on in social media? Change. Platforms are changing, updating their algorithms, and introducing new features. Keeping up with all these evolutions sometimes feels like a full-time job. Let’s talk about how to stay on top of social media trends, which 2021 trends to keep, and how to update them…
How to Optimize for Instagram Search & Explore
Since Instagram’s 2010 launch, the platform has solidified its reputation in point-and-shoot media sharing. Today, Instagram is one of the most effective ways for brands to connect with their audiences–as well as reach new ones, by optimizing for the Instagram Explore feed. Leverage our insights to get your pictures and assets to appear on Instagram’s…
Twitter Marketing: An All-in-One Guide For Your Business
Want to learn more about your customers? Build buzz about your brand? Provide lightning-fast customer support? As a marketer, it can be tough to figure out which social media channels to focus your efforts on. No matter what your goals are, there’s a good chance that Twitter’s got you covered. In this guide, we’ll discuss…
Utilizing Social Media Benchmarking to Drive Strategy
From retweets to hashtags, today’s social media metrics make for a complex marketing environment. Aside from tracking sales, how can you know how well your social media is performing? How it measures up to your competitors? Which type of content do you need to produce to outpace them? Today, Ignite Visibility Social Media Strategist Josh…
How To Use LinkedIn for Businesses
Creating a company page on LinkedIn provides your business with the unique opportunity to connect with working professionals, industry leaders, and like-minded individuals. What makes this diverse audience unique is that they are using LinkedIn for a different purpose than other social media platforms. They are often looking for new work, networking opportunities, market-related events,…
Instagram Update: No Longer a Photosharing App?
Instagram recently announced its plans to pivot away from digital marketing strategy. As the Social Media Strategist at Ignite, it’s my job to stay on top of updates – and think of ways to pivot strategies based on those changes. Keep reading to find out all you need to know about this Instagram update and…