Over the course of the last few decades, there’s no denying that the proliferation of social media has revolutionized the way we communicate. But, perhaps best of all, Instagram Stories offer a low-pressure alternative to the platform’s high-pressure photo feed. No need to endlessly contemplate images, captions, and filters to curate the perfect posts. Sharing…
How to Create The Perfect Social Media Calendar
Today, “winging it” on social media no longer flies. Consumer expectations are at an all-time high and brands are under pressure to deliver a consistent experience across multiple platforms. A social media content calendar can make or break your social campaigns. They help you develop a strategic plan for creating, distributing and measuring everything you…
How to Beat the Instagram Algorithm: 13 Proven Hacks
If you’re using Instagram to promote your brand, then it’s important to get your posts in front of as many people as possible. To make that happen, you need to understand how to beat the Instagram algorithm. In this article, I’ll share some of my favorite ways to hack the Instagram algorithm – and show…
How To Get More Followers On Pinterest: 25 Ways That Really Work
Pinterest isn’t just for moms who share recipes anymore. Nowadays, digital marketers have recognized the value of Pinterest as a medium to increase their online reach. If you haven’t taken Pinterest marketing seriously yet, now is the time to do so. However, if you want to be effective at promoting your brand on Pinterest, you’re…
The Best Ways to Measure Instagram Influencer Marketing ROI
Everyone wants to do influencer marketing. But no one knows how to really measure the results! In this blog, I’ll teach you how to measure Instagram influencer marketing ROI. Influencer Marketing Breakdown As social media and its ensuing platforms have gained continuous popularity, they’ve given rise to a new type of celebrity: the social media…
What is Facebook Watch and How Does it Work?
What is Facebook Watch? It’s Facebook’s way of incorporating the entertainment value of streaming TV with the power of social apps. But is it useful for marketers? Find out int his article. What You’ll Learn: What Facebook Watch is and how it works The difference between Watch and Newsfeed videos Watch’s benefit to marketers: Strategically…
How to Schedule Instagram Posts: A Step by Step Guide
Wondering how to schedule Instagram posts? The ability to schedule posts has only recently become available to marketers on the platform and presents an invaluable way to save time and increase engagement. In this article, I’ll walk you through how to schedule Instagram posts step-by-step. What You’ll Learn: Why scheduling in advance is important How…
LTK: The Merger of Two Powerhouse Platforms & What This Means for Influencer Marketing
If you’ve been around the influencer marketing industry you’ve probably heard of LiketoKnowit and RewardStyle. But did you know that, in late 2021, the two merged into one powerhouse brand: LTK? With the merger comes some change to how influencers can use the platform. It also introduces a brand-new self-service influencer portal. This makes navigating…
Most Popular Pins On Pinterest (See The Best Pinterest Pins)
What are the most popular Pins on Pinterest? And more importantly, what can brands learn from them? We’ll cover all that and more in this article. What You’ll Learn: The Pinterest demographic breakdown Why Pinterest matters to marketers What makes a Pin popular How to find trending topics The most popular Pins by industry Pinterest…
10 Social Media Marketing Mistakes to Avoid
Marketers have been using social media to boost brand awareness, generate leads, and increase conversions for years now. But to get the most out of what these platforms have to offer, you need to steer clear of a few social media faux pas. In this article, I’ll dig into some of the worst offenders and…