Your followers love your content, but are they willing to pay for it? Instagram subscriptions let you turn casual engagement into predictable monthly revenue, offering exclusive access to your most dedicated fans while you keep creating what you do best. Learn all about the IG subscription model and how you can drive subscriptions with this…
Creative and Innovative Ways to Use the TikTok App for Business
The TikTok app was a social media disruptor when it debuted, homing in on the engagement of short-term videos. As of Q2 2025, there were over 1.8 billion users. As its popularity continues to rise, the platform has become a key part of business social media campaigns. TikTok for business can help you reach your…
Watch Time 101: Why It’s a Key Social Media Success Metric
Brands post millions of videos to social profiles every day. It’s become a vital component in content for socials, helping them explain ideas, promote products, and have conversations. A critical metric for the success of these videos is watch time. Watch time simply means the total minutes users spend viewing your videos. When it’s high,…
Why Brand Storytelling Matters with Examples of Companies Doing It Right
Are you using brand storytelling to engage and attract? It’s a powerful medium, especially social media storytelling. Stories are the foundation of human emotions, and when you connect there, your brand’s credibility and likability get a boost. Brands with great social media aren’t just putting up cool videos. They are storytelling brands, creating experiences that…
What Snapcash Was & Lessons for Marketers to Learn
When the social media platform Snapchat was blowing up, it launched a feature called Snapcash. This tool allowed users to transfer money to each other using Snapchat cash transfers. The tool was discontinued in 2018 for numerous reasons, but there are some lessons for marketers to learn from this innovative feature and how it influenced…
The Ultimate Guide to Multi-Location Social Media Management Tools
Multi-location businesses face unique challenges when marketing their brands and offerings on social media. While single-location or solely online businesses focus on a singular campaign to drive engagement and sales, multi-location companies need to cater to the needs of each market location. In this blog, Katelyn Baginski, our Social Media Manager, will look into multi-location…
Spotify Advertising 101: Everything You Need to Know to Get Started
In Q1 2025, advertising revenue grew by 8% YoY, driven by an increase in impressions sold across both music and podcasts. Clearly advertising on Spotify is an unmatched opportunity to get your business in front of the right audiences. In this blog, Meghan Parsons, SVP of Paid Media, will explain how brands can plan, launch,…
B2B Social Media Marketing Best Practices to Reach Target Audiences
Covers platform selection, strategy, and 14 content ideas for B2B social, with playbooks for LinkedIn, X, Facebook, Instagram, TikTok, YouTube, and Pinterest — plus trends like AI and short-form video and how to overcome common B2B social challenges.
What Does It Mean to Be Authentic? Social Media Authenticity
In today’s marketing environment, people want to see brands that feel “real” and not like empty entities simply trying to sell to them. A big part of establishing that “realness” is social media authenticity, as the voice and creative you use on these platforms can help you build a strong connection with your target audiences….
Boost Your SEO With Social Media Links on Your Google Business Profile
To help you get the most from your social media marketing efforts, it’s best to include social media links in the right places, from your website to your Google Business Profile. In this blog post Katya Shakarian, Social Media Manager at Ignite Visibility, will cover how to add social media links to a Google Business…