Pinterest today is a visual discovery engine that can elevate your marketing to the next level. Pinterest followers amplify distribution and trust, helping you maximize your reach and connect with high-value prospects you might otherwise miss. In this blog, you’ll learn from Ashley Nigro, Sr. Social Media Strategist, all about how to make money on…
YouTube Thumbnail Specifications and Creation Guidelines
It’s important not to underestimate the importance of the YouTube thumbnail for every video on this streaming platform. At the same time, you might not be sure how to perfect your thumbnails and generate the right response with them. An effective YouTube thumbnail can encourage more users to click on your videos, leading to more…
Instagram Subscriptions Masterclass: Turn Your Following Into a Profitable Membership Community
Your followers love your content, but are they willing to pay for it? Instagram subscriptions let you turn casual engagement into predictable monthly revenue, offering exclusive access to your most dedicated fans while you keep creating what you do best. Learn all about the IG subscription model and how you can drive subscriptions with this…
Creative and Innovative Ways to Use the TikTok App for Business
The TikTok app was a social media disruptor when it debuted, homing in on the engagement of short-term videos. As of Q2 2025, there were over 1.8 billion users. As its popularity continues to rise, the platform has become a key part of business social media campaigns. TikTok for business can help you reach your…
Why Brand Storytelling Matters with Examples of Companies Doing It Right
Are you using brand storytelling to engage and attract? It’s a powerful medium, especially social media storytelling. Stories are the foundation of human emotions, and when you connect there, your brand’s credibility and likability get a boost. Brands with great social media aren’t just putting up cool videos. They are storytelling brands, creating experiences that…
What Snapcash Was & Lessons for Marketers to Learn
When the social media platform Snapchat was blowing up, it launched a feature called Snapcash. This tool allowed users to transfer money to each other using Snapchat cash transfers. The tool was discontinued in 2018 for numerous reasons, but there are some lessons for marketers to learn from this innovative feature and how it influenced…
The Ultimate Guide to Multi-Location Social Media Management Tools
Multi-location businesses face unique challenges when marketing their brands and offerings on social media. While single-location or solely online businesses focus on a singular campaign to drive engagement and sales, multi-location companies need to cater to the needs of each market location. In this blog, Katelyn Baginski, our Social Media Manager, will look into multi-location…
Spotify Advertising 101: Everything You Need to Know to Get Started
In Q1 2025, advertising revenue grew by 8% YoY, driven by an increase in impressions sold across both music and podcasts. Clearly advertising on Spotify is an unmatched opportunity to get your business in front of the right audiences. In this blog, Meghan Parsons, SVP of Paid Media, will explain how brands can plan, launch,…
What Does It Mean to Be Authentic? Social Media Authenticity
In today’s marketing environment, people want to see brands that feel “real” and not like empty entities simply trying to sell to them. A big part of establishing that “realness” is social media authenticity, as the voice and creative you use on these platforms can help you build a strong connection with your target audiences….
Boost Your SEO With Social Media Links on Your Google Business Profile
To help you get the most from your social media marketing efforts, it’s best to include social media links in the right places, from your website to your Google Business Profile. In this blog post Katya Shakarian, Social Media Manager at Ignite Visibility, will cover how to add social media links to a Google Business…