In Q1 2025, advertising revenue grew by 8% YoY, driven by an increase in impressions sold across both music and podcasts. Clearly advertising on Spotify is an unmatched opportunity to get your business in front of the right audiences. In this blog, Meghan Parsons, SVP of Paid Media, will explain how brands can plan, launch,…
B2B Social Media Marketing Best Practices to Reach Target Audiences
Social media comes in as the third as the most effective type of content that B2B marketers use in their content marketing at 41%, proving its immense power in the B2B world. For B2B companies, social media isn’t just a platform; it’s a dynamic hub for building relationships, establishing thought leadership, generating leads, and ultimately driving…
What Does It Mean to Be Authentic? Social Media Authenticity
In today’s marketing environment, people want to see brands that feel “real” and not like empty entities simply trying to sell to them. A big part of establishing that “realness” is social media authenticity, as the voice and creative you use on these platforms can help you build a strong connection with your target audiences….
Boost Your SEO With Social Media Links on Your Google Business Profile
To help you get the most from your social media marketing efforts, it’s best to include social media links in the right places, from your website to your Google Business Profile. In this blog post Katya Shakarian, Social Media Manager at Ignite Visibility, will cover how to add social media links to a Google Business…
The Most Popular Pins on Pinterest – What Makes Them So Great?
Can the most popular pins on Pinterest teach you how to improve your own marketing? They sure can! In this blog, Katya Shakarian, Social Media Manager at Ignite Visibility, will discuss why Pinterest matters to marketers and how you can learn how to turn popular pins on Pinterest into clicks and conversions for your brand….
Influencer Marketing Strategy: Guide to Building Successful Partnerships
Influencers get their name from what they’re good at: influencing others across social media. They have strong connections with audiences that you might struggle to reach with other marketing channels. In this blog post, Sr. Social Media Strategist, Ashley Nigro, will do a deep dive into this channel to help you develop the perfect influencer…
Micro-Influencer Marketing: The Complete Guide With Benefits, Tools and More
With digital marketing, you always have to keep your eye on the next big trend. In this case, it’s micro-influencer marketing. In this blog, Josh Rohr, the Senior Social Media Strategist will show you how micro-influencers could deliver maximum benefits for your brand. What You’ll Learn: What is a Micro-Influencer? Influencers vs. Micro-Influencers Benefits of…
LinkedIn Post Examples: 30+ Killer Post Ideas to Increase Your Engagement
LinkedIn feels like the hot new app these days, but it’s actually a goldmine for professionals. As of last year, LinkedIn had over 1 billion active members and 40% of users engage with at least one page every single week. In this blog, Ashley Nigro, Senior Social Media Strategist at Ignite Visibility, shares her tips…
How to Use Pinterest for Your Business: Set Up Guide for Business Owners
If your business isn’t on Pinterest yet, now’s the time! In this blog, Mady Lewellyn, a Social Media Manager at Ignite Visibility, will explain why so many brands are discovering success by posting content on the popular visual discovery engine and how you can use Pinterest for business, too! What We’ll Cover: What is Pinterest…
User-Generated Content: How to Connect With Your Audience & Grow Engagment
Ever wonder how your favorite brands get their most enthusiastic fans talking online? The answer is user-generated content, also known as UGC. In this blog, Katya Shakarian, Social Media Manager, dives deep into the world of UGC, explaining what it is, how to leverage it, and showcasing some creative examples to inspire your brand’s strategy….