Creating a company page on LinkedIn provides your business with the unique opportunity to connect with working professionals, industry leaders, and like-minded individuals. What makes this diverse audience unique is that they are using LinkedIn for a different purpose than other social media platforms. They are often looking for new work, … [Read more...]
Instagram Update: No Longer a Photosharing App?
Instagram recently announced its plans to pivot away from digital marketing strategy. As the Social Media Strategist at Ignite, it’s my job to stay on top of updates - and think of ways to pivot strategies based on those changes. Keep reading to find out all you need to know about this Instagram update and how to adapt your strategy. Changes … [Read more...]
How to Use Pinterest for Business
Talk to any foodie, party planner, or DIY craft enthusiast, and they’ll tell you Pinterest is a bustling hub of creativity. But you may be wondering—“Why should my brand advertise on Pinterest?” While this is a common thought that crosses many marketers’ minds. In reality, Pinterest can make a big impact on your business. Over the years, the … [Read more...]
How to Manage Multiple Social Media Accounts: Tips & Software
It's easy to get lost in a sea of social media accounts, but efficiency isn't out of reach. Want to manage multiple social media accounts like a pro? Then you or your social media accounts manager should take these tips and run with them. 7 Tips to Help Any Social Media Accounts Manager Deal with Multiple Accounts Efficiently 1. Connect … [Read more...]
The Top Social Media KPIs to Track For Better Engagement
For marketers, success on social media lies in metrics known as social media KPIs, a shorthand for key performance indicators. In addition to posting engaging content and growing your followers, that data needs to be quantified and translated into measurable results for your business. To help you make sense of these metrics, Ignite … [Read more...]
How to Build an Influencer Marketing Strategy That Boosts Conversions
Whether they realize it or not, all types of consumers take stock in what their favorite social media influencers say. In fact, 49% of consumers depend on recommendations from influencers to help them make purchasing decisions. That's just one reason that an influencer marketing strategy is key in social media marketing. What Is Influencer … [Read more...]
7 Reasons You Should be Using TikTok for Business
What started as a Gen Z-dominated lip-syncing app has quickly become a global hub for businesses to connect with their customers. With 689 million monthly active users, it’s impossible to ignore the power of TikTok. In today’s post, Ignite Visibility Social Media Specialist, Sarah Ali, explores the seven ways brands can leverage TikTok for … [Read more...]
Benefits of Influencer Marketing: Why You Need it to Build Your Brand
Marketing can drive even the most seasoned professional up the wall. Addressing customer pain points, choosing appropriate channels for your product, and figuring out the right messaging can be a real challenge. Everywhere you look, social media personalities are pitching an array of products to their followers, facilitating a mutually beneficial … [Read more...]
Social Media Best Practices: 4 Resolutions for 2021
It’s customary to set new goals at the beginning of the year—ones that allow you to expand your knowledge, improve your health, or break bad habits for good. While we’ve all heard of the most common ones like spending less and exercising more, consider adding revamping your social media strategy to the list. In the fast-paced world of digital … [Read more...]
The Ultimate Guide to Social Media Marketing Strategy in 2021
What should you include in your social media strategy for organic growth in the new year? In this guide, I’ll go over some of the most important strategies that will help you grow your business as we enter 2021 and exit a pandemic. I’ll also walk you through a hypothetical about how a new company can develop a successful social media marketing … [Read more...]
- 1
- 2
- 3
- …
- 22
- Next Page »
