In this article, we’ll cover the basics and benefits of Facebook Lifetime Value Custom Audiences and Value-Based Lookalike Audiences. What We'll Cover: Facebook Value Optimization The Facebook Audience evolution Customer Lifetime Value How Lifetime Value is calculated How to set up a Lifetime Value audience How Lifetime Value … [Read more...]
Easy YouTube Channel Ideas To Get More Views Fast
We all know we need to be creating videos to boost our brands. What we don’t all know is where to start. In this post, I’ll go over a few YouTube channel ideas to get you started, as well as examine the strategies of some of the brands who got it right. What We'll Cover: Why businesses should be using YouTube The kinds of content … [Read more...]
8 Brands Using Social Media Storytelling the Right Way
Successful brand storytelling is a key component in social media marketing. How to tell it? That’s up to you. But in case you need a little inspiration, here are six brands that have excelled in the art of social media storytelling. What We'll Cover: Why storytelling is important to brands Examples of brands using storytelling … [Read more...]
Do You Know How to Grow Your Business With Grassroots Marketing?
What is grassroots marketing? You may have heard the term, but like most marketers, you probably haven't put it to practice. In this article, I'll walk you through why grassroots marketing is worth your time. What We'll Cover What grassroots marketing is Why grassroots campaigns are used How to start a grassroots marketing … [Read more...]
How to Advertise on Instagram: The No-Nonsense Guide to Quick Ad Creation
Want to know how to advertise on Instagram? You’re in luck! In this post, I’ll teach you the ins and outs of Instagram advertising. You will learn what it’s all about, how much it costs, and how to set it up, as well as get some examples of Instagram ads done right. What You'll Learn: What Instagram advertising is Who should use … [Read more...]
What Are Like To Know It and Reward Style (Why They Matter for Influencer Marketing)
If you're interested in influencer marketing, you need to pay attention to rewardStyle and LiketoKnowIt. The platforms have the power to transform your online presence. I’ll walk you through exactly what they are, how they work, and why you need them. What You'll Learn: What rewardStyle is How brands can use rewardStyle What Like to … [Read more...]
Pinterest Popular Pins: How to Tap Into the Power of Pinterest
What are the most popular Pins on Pinterest? And more importantly, what can brands learn from them? We'll cover all that and more in my latest article. What You'll Learn: The Pinterest demographic breakdown Why Pinterest matters to marketers What makes a Pin popular How to find trending topics The most popular Pins by … [Read more...]
What Are The Best Times To Post On Facebook?
What’s the best time to post on Facebook in 2019? Simply put: when your audience will see it. Finding the best time to post on social media can increase your engagement, your reach, and even your sales. In this article, I’ll breakdown how to find the times that work best for both your brand and audience. What You'll Learn: How to … [Read more...]
Can You Optimize for Facebook Search? The Full Story on Facebook SEO
These days, we know Facebook as a powerful social channel to connect brands to their clients. But have you considered Facebook as a search engine? And is there such a thing Facebook search SEO? In this post, I’ll do a deep dive into these topics. What You'll Learn: What Facebook search is Overview of different search segments How … [Read more...]
Is Facebook Messenger Bot Marketing Worth The Trouble?
Facebook Messenger bots may be the latest and greatest tech on the marketing scene, but that doesn't mean they're a good fit for every brand. So, how do you know if they're right for you? In this article, you'll find out. What You'll Learn: Who should (and shouldn't) use Facebook Messenger bots Who can use Facebook Messenger bots … [Read more...]
