What is the best time to post on Facebook in 2021? Simply put—when your audience will see it. Finding the best time to post on the platform can increase your engagement, your reach, and even your sales. In this article, I’ll break down how to find the times that work best for both your brand and your audience. What Is The Best Time to Post … [Read more...]
Twitter Marketing: An All-in-One Guide For Your Business
Want to learn more about your customers? Build buzz about your brand? Provide lightning-fast customer support? As a marketer, it can be tough to figure out which social media channels to focus your efforts on. No matter what your goals are, there’s a good chance that Twitter’s got you covered. In this guide, we’ll discuss how to leverage … [Read more...]
2021 Social Media Trends Here to Stay in 2022
In today’s social media-driven world, things change fast. To stay in the game, you need to keep up with current social media trends and evolving consumer expectations. If you’re ready to upgrade your current social strategy, Ignite Visibility’s Social Media Manager Sarah Ali will break down the top 6 social media trends that you should … [Read more...]
How to Go Viral on TikTok: 6 Steps to Success
From pop stars and police officers to teachers and healthcare workers, TikTok‘s platform offers users of all stripes everything from useful life hacks to the latest trending memes. The charm and popularity of the app aren’t lost on brands, and many are wondering how to use it to connect with its ever-growing audience. Today, I’m going to tell … [Read more...]
How to Use Social Media Benchmarking to Drive Strategy
From retweets to hashtags, today’s social media metrics make for a complex marketing environment. Aside from tracking sales, how can you know how well your social media is performing? How it measures up to your competitors? Which type of content do you need to produce to outpace them? Today, Ignite Visibility Social Media Strategist Josh Rohr … [Read more...]
How To Use LinkedIn for Businesses
Creating a company page on LinkedIn provides your business with the unique opportunity to connect with working professionals, industry leaders, and like-minded individuals. What makes this diverse audience unique is that they are using LinkedIn for a different purpose than other social media platforms. They are often looking for new work, … [Read more...]
Instagram Update: No Longer a Photosharing App?
Instagram recently announced its plans to pivot away from digital marketing strategy. As the Social Media Strategist at Ignite, it’s my job to stay on top of updates - and think of ways to pivot strategies based on those changes. Keep reading to find out all you need to know about this Instagram update and how to adapt your strategy. Changes … [Read more...]
How to Use Pinterest for Business
Talk to any foodie, party planner, or DIY craft enthusiast, and they’ll tell you Pinterest is a bustling hub of creativity. But you may be wondering—“Why should my brand advertise on Pinterest?” While this is a common thought that crosses many marketers’ minds. In reality, Pinterest can make a big impact on your business. Over the years, the … [Read more...]
How to Manage Multiple Social Media Accounts: Tips & Software
It's easy to get lost in a sea of social media accounts, but efficiency isn't out of reach. Want to manage multiple social media accounts like a pro? Then you or your social media accounts manager should take these tips and run with them. 7 Tips to Help Any Social Media Accounts Manager Deal with Multiple Accounts Efficiently 1. Connect … [Read more...]
The Top Social Media KPIs to Track For Better Engagement
For marketers, success on social media lies in metrics known as social media KPIs, a shorthand for key performance indicators. In addition to posting engaging content and growing your followers, that data needs to be quantified and translated into measurable results for your business. To help you make sense of these metrics, Ignite … [Read more...]
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