Do you know how your brand makes customers feel? If not, it may be time to consider building a brand community. This goes beyond just growing your Facebook fans or Twitter followers. In this post, we’ll reveal the top strategies needed to effectively create and manage brand communities, as well as some examples of brands that are excelling at … [Read more...]
Boosted Facebook Posts VS Ads: When To Do What!
What You'll Learn: The difference between boosted posts and ads Benefits of boosting your Facebook posts How Facebook ads target custom audiences Key features of Facebook ads you need to know How Facebook Pixel plays into boosted postsand ads Cost comparisons between the two Facebook is also one of the top two paid channels … [Read more...]
A Guide to Social Media Crisis Management
Between COVID and cancel culture, natural disasters, and civil unrest In today’s digital world, brands have a lot to consider when responding to crises, tragedies, and inequality. Here, I’ll explain everything you need to know about social media crisis communication and emergency management. What You'll Learn: What roles brand play in a … [Read more...]
Instagram Video Tips: How to Get More Engagement on Your Instagram Videos
It's not just for Gen Z. This 2020, 87% of online marketers report using video as a marketing tool. At the same time, Instagram boasts 1 billion active monthly users who interact with features like posts, stories, video ads, IGTV and Instagram Live. Knowing Instagram video ads best practices can open your brand up to sea of targeted … [Read more...]
Reddit Marketing: How to Use Reddit for Your Marketing
Dubbed one of the “trickiest platforms to crack,” by Digiday, Reddit is a notoriously tough channel for marketers. Big names like The Atlantic and Business Week have been banned by moderators for “unwanted sharing." While there are challenges, those brands that master the rules of Reddit stand to reap some big-time benefits. Here’s what you need … [Read more...]
The Ultimate Guide to Interactive Marketing
Interactive marketing isn't about telling people why they need your product or service. It's about driving active engagement over passive consumption, and often uses individual preferences or behavior to inform campaign content and delivery. While it may sound vague, interactive marketing is more about capturing your audiences' attention so … [Read more...]
Twitter Marketing: A Strategic How-To
Long considered a tech giant and one of the “big socials,” Twitter is one of the best channels for engaging both existing followers and strangers with shared interests. Still, effectively leveraging Twitter toward repeat marketing “wins” remains a challenge. To help you out, I’ve shared strategies that may help you crack that code. What … [Read more...]
Micro Influencer Marketing: The Complete Guide
When it comes to social followings, bigger isn’t necessarily better. Micro-influencers are a powerful way for brands to connect with loyal niche audiences, build credibility, and drive engagement. In this article, I’ll explain what a micro-influencer is, and why they’re worth teaming up with, and how to launch a micro-influencer campaign of … [Read more...]
17 Surefire Dental Marketing Ideas & Strategies
Looking for a dental marketing company? Learn how our dental marketing agency can help you. As experts in dental marketing, we are going to teach you everything you need to know in this post. Let's get started. If you like what you hear, reach out! What’s the best way to bring new customers to your dental practice and keep? How do you … [Read more...]
How to Appear on Instagram’s Search Explore
Since Instagram’s 2010 launch, the platform has solidified its reputation in point-and-shoot media sharing. Today, Instagram is one of the most effective ways for brands to connect with their audiences--as well as reach new ones, by optimizing for the Instagram Explore feed. Leverage our insights to get your pictures and assets to appear on … [Read more...]
