There’s a lot of YouTube tools out there. But not all tools are created equal. That’s why I’ve put together a list of some of my favorite YouTube optimization tools, broken down by category. Read on to find out my favorites for research, competitor analysis, video creation, optimization and rank tracking, and analytics. YouTube Tools:…
Don’t Dive Into LinkedIn Live For Marketing (Read First)
LinkedIn Live is here and you want to use it for marketing. But before you dive in and start going live, make sure you get all the information you need. Good news. It’s in this post. First, What’s the Big Deal About Live Video? I think I can safely assume that, as marketers and business…
19 Actionable Tips to Increase Your YouTube Traffic
Almost 5 billion videos are watched on YouTube every day. The surprising part? Only 9% of small businesses use the site for marketing. It is time for you to increase your YouTube traffic and I am going to show you how. Most don’t immediately associate YouTube with marketing. But that’s beginning to change. Because when…
15 Social Media Apps for Creating Killer Visual Content
In 2019, creating strong visual content is more important than ever. Luckily, there are a number of social media apps designed to help you do just that. In this post, I’ll go over 15 of my favorites that will help you create, edit and enhance your visuals. I’m on Facebook. You’re on Facebook. We’re all…
Easy YouTube Channel Ideas To Get More Views Fast
We all know we need to be creating videos for our brands. What we don’t all know is where to start. In this post, I’ll go over a few YouTube channel ideas to get you started, as well as examine the strategies of some of the brands who got it right. In this article, you’ll…
Powerful Social Media Statistics in 2019 (That You Should Care About)
These powerful social media statistics might change the way you approach social media marketing. Here are social media statistics in 2019 you need to know. Originally published 4/20/2018, updated 1/10/2019 To put the puzzle together, you need to understand each channel, its strengths and weaknesses, and who’s using it. Which is why I’ve put together…
What to Expect From Facebook Ads In 2019
Ads will look a little different in 2019. Facebook, in particular, has introduced and improved upon some PPC features that will change the game going forward. Here’s what advertiser’s need to know to plan a successful strategy in 2019. Facebook Ads 2019: Focus on Building Audience Segments (Not Just Keywords) In traditional paid search, keyword…
Social Media Predictions: What to Expect in 2019
Want to know what will win in social media in 2019? I asked some of the social wizards at Ignite to weigh in on the trends and content they think will have the most impact in the coming year. Here’s what we came up with. 1. Social Media Predictions: Genuine Content Will Win the Day…
The Insider’s Guide to Facebook Instant Experience Ads
Experimented with Facebook Instant Experience ads? Whether you have or not, you’ll want to give this guide a read. In it, I’ll cover what the updated ad format is and which businesses should be using it. What Are Facebook Instant Experience ads? Facebook Instant Experiences are full-screen ad experiences. If they sound familiar, that’s because…
Should Your Brand be Using IGTV for Marketing?
By now, you’ve probably heard of IGTV. But should you be using it? Instagram’s latest feature hasn’t hit it big just yet, but that doesn’t mean it doesn’t present a valuable opportunity for marketers. Read on to find out if – and how – your brand can take advantage of IGTV. What is IGTV? IGTV,…
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