Dubbed one of the “trickiest platforms to crack,” by Digiday, Reddit is a notoriously tough channel for marketers. Big names like The Atlantic and Business Week have been banned by moderators for “unwanted sharing." While there are challenges, those brands that master the rules of Reddit stand to reap some big-time benefits. Here’s what you need … [Read more...]
The Ultimate Guide to Interactive Marketing
Interactive marketing isn't about telling people why they need your product or service. It's about driving active engagement over passive consumption, and often uses individual preferences or behavior to inform campaign content and delivery. While it may sound vague, interactive marketing is more about capturing your audiences' attention so … [Read more...]
Twitter Marketing: A Strategic How-To
Long considered a tech giant and one of the “big socials,” Twitter is one of the best channels for engaging both existing followers and strangers with shared interests. Still, effectively leveraging Twitter toward repeat marketing “wins” remains a challenge. To help you out, I’ve shared strategies that may help you crack that code. What … [Read more...]
Micro Influencer Marketing: The Complete Guide
When it comes to social followings, bigger isn’t necessarily better. Micro-influencers are a powerful way for brands to connect with loyal niche audiences, build credibility, and drive engagement. In this article, I’ll explain what a micro-influencer is, and why they’re worth teaming up with, and how to launch a micro-influencer campaign of … [Read more...]
17 Surefire Dental Marketing Ideas & Strategies
Looking for a dental marketing company? Learn how our dental marketing agency can help you. As experts in dental marketing, we are going to teach you everything you need to know in this post. Let's get started. If you like what you hear, reach out! What’s the best way to bring new customers to your dental practice and keep? How do you … [Read more...]
How to Appear on Instagram’s Search Explore
Since Instagram’s 2010 launch, the platform has solidified its reputation in point-and-shoot media sharing. Today, Instagram is one of the most effective ways for brands to connect with their audiences--as well as reach new ones, by optimizing for the Instagram Explore feed. Leverage our insights to get your pictures and assets to appear on … [Read more...]
The Top Ten Facebook Apps
Facebook has changed a lot since we published our top ten Facebook apps back in 2013. Facebook has also expanded its suite of marketing tools exponentially. As such, marketers need to assemble a toolkit that helps them better leverage the platform’s best features. In this post, we share the best apps to use for any business or marketer on … [Read more...]
How to Use YouTube to Drive Traffic to Your Website
YouTube, of course, is the second most-visited website in the world, second only to Google. YouTube videos bring some serious SEO benefits including more ranking opportunities and--thanks to the thumbnail art and video carousels, a lot more visibility than your average result. In this article, I’m going to show you some ways that you can turn … [Read more...]
TikTok Ads: The Ignite How-To Guide
By now, you’ve probably heard of TikTok, even if you’re not quite sure what, exactly, it is. The platform began beta testing in-feed ads last year and in late 2019, released a few new formats like branded lenses and brand takeovers. TikTok’s decision to allow brands to advertise on the platform proves that the youth-oriented social network is … [Read more...]
How to Find Influencers in 2020 (20 Tips and Tools You’ll Need)
The term influencer comes with some cultural baggage--which is likely why many in the B2B space use “thought leader” instead. If there’s a niche with a community, there are influencers calling the shots and driving the trends--which means, for brands, getting in with the right influencer can expose your brand to a whole new pool of potential … [Read more...]
