Interested in Instagram Stories, but not sure where to start? In this post, Senior Social Media Manager Amy Newton takes you through a few of her top tips for using Instagram Stories in your social media strategy. Why Should Brands Use Instagram Stories? Since the release of Instagram Stories, they’ve taken off big time. They…
What to Post on Instagram: A Marketer’s Guide
While Instagram is generally touted as a more B2C, lifestyle brand-friendly platform, businesses across the board are seeing pretty serious success. But despite that, many brands still struggle with what to post on the platform. In this article, I’ll break it down for you. What to Post on Instagram: First, A Few Best Practices Regardless…
Top Twitter Tips from New ‘Twitter Playbook’ (Are Your Doing These?)
Twitter recently released its Twitter Agency Playbook for 2018. While it’s aimed at agencies, it’s chalk full of Twitter gold. Here are the highlights you can use to improve your Twitter campaigns. Twitter Tip #1: “Pay to Play”: Organic and Paid Work Together This one doesn’t come as much of a surprise. With social…
How To Use Social Media Listening To Improve Brand Image
Have you been listening to your social media users? If not, it’s time to start. Social listening can be a great way to not only engage your audience, but improve your brand image. Here’s how. What is Social Listening? Social listening is the process of monitoring conversations and mentions involving your brand, certain keywords or…
The Beginner’s Guide to Grassroots Marketing
Familiar with grassroots marketing? You may have heard the term, but like most marketers, you probably haven’t put it to practice. In this article, I’ll walk you through why grassroots marketing is worth your time. What is Grassroots Marketing? First, let’s take a look at where the “grassroots” concept all began. Generally speaking, a grassroots…
How Much Does Social Media Influencer Marketing Cost?
Wondering how much social media influencer marketing costs? To answer that you need to really dive into the scope of the campaign. In this post, I’ll share some tips and guidelines to help you determine what your influencer campaign should be costing you. Social Media Influencer Marketing Overview The first thing to understand is that…
7 Ways to Optimize Your Twitter Marketing for 2018
Twitter’s hit a bit of a rough patch. Most notably, it hasn’t seen the remarkable growth of similar social platforms like Facebook. But it remains a standing player in the game, and has a made a few changes to keep up along the way. Here’s how you can create a winning Twitter marketing strategy for…
6 Brands Using Social Media Storytelling the Right Way
Successful brand storytelling is a key component in social media marketing. How to tell it? That’s up to you. But in case you need a little inspiration, here are six brands that have excelled in the art of social media storytelling. Why is Social Media Storytelling So Important? Stories have long been a part of…
How To Set Up A B2B Instagram Strategy That Converts
Need a B2B Instagram strategy? If you’re in the B2B space, you might think that you should focus your social media marketing on LinkedIn and leave Instagram to the kids. Nothing could be further from the truth. Fortunately, there are plenty of great B2B Instagram strategies. Here are some of the best. A B2B Instagram strategy…
All The New Facebook Ad Updates You Should Know (2018)
There’s a lot of news coming from Facebook as of late. And if you happen to use the platform for advertising, you’ll want to pay attention. Here’s what you need to know about Facebook’s latest ad updates, policies, and features. New Ad Type: Dynamic Creative Facebook Ads The next step in ad evolution is here…
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