It’s customary to set new goals at the beginning of the year—ones that allow you to expand your knowledge, improve your health, or break bad habits for good. While we’ve all heard of the most common ones like spending less and exercising more, consider adding revamping your social media strategy to the list. In the fast-paced world of digital … [Read more...]
The Ultimate Guide to Social Media Marketing Strategy in 2021
What should you include in your social media strategy for organic growth in the new year? In this guide, I’ll go over some of the most important strategies that will help you grow your business as we enter 2021 and exit a pandemic. I’ll also walk you through a hypothetical about how a new company can develop a successful social media marketing … [Read more...]
Facebook Lead Form Ads That Convert
If you're one of the many businesses using Facebook ads to market your business, you'll know just how effective Facebook lead form ads are. But you may not know that the average click-to-lead conversion rate of a lead ad campaign is 12.54%, which is 2.07% higher than regular conversion campaigns. Here's how to optimize your lead ads even more, … [Read more...]
Brand Community Management on Social Media: Expert Tips and Tricks
Do you know how your brand makes customers feel? If not, it may be time to consider building a brand community. This goes beyond just growing your Facebook fans or Twitter followers. In this post, we’ll reveal the top strategies needed to effectively create and manage brand communities, as well as some examples of brands that are excelling at … [Read more...]
Boosted Facebook Posts VS Ads: When To Do What!
What You'll Learn: The difference between boosted posts and ads Benefits of boosting your Facebook posts How Facebook ads target custom audiences Key features of Facebook ads you need to know How Facebook Pixel plays into boosted postsand ads Cost comparisons between the two Facebook is also one of the top two paid channels … [Read more...]
A Guide to Social Media Crisis Management
Between COVID and cancel culture, natural disasters, and civil unrest In today’s digital world, brands have a lot to consider when responding to crises, tragedies, and inequality. Here, I’ll explain everything you need to know about social media crisis communication and emergency management. What You'll Learn: What roles brand play in a … [Read more...]
Instagram Video Tips: How to Get More Engagement on Your Instagram Videos
It's not just for Gen Z. This 2020, 87% of online marketers report using video as a marketing tool. At the same time, Instagram boasts 1 billion active monthly users who interact with features like posts, stories, video ads, IGTV and Instagram Live. Knowing Instagram video ads best practices can open your brand up to sea of targeted … [Read more...]
Reddit Marketing: How to Use Reddit for Your Marketing
Dubbed one of the “trickiest platforms to crack,” by Digiday, Reddit is a notoriously tough channel for marketers. Big names like The Atlantic and Business Week have been banned by moderators for “unwanted sharing." While there are challenges, those brands that master the rules of Reddit stand to reap some big-time benefits. Here’s what you need … [Read more...]
The Ultimate Guide to Interactive Marketing
Interactive marketing isn't about telling people why they need your product or service. It's about driving active engagement over passive consumption, and often uses individual preferences or behavior to inform campaign content and delivery. While it may sound vague, interactive marketing is more about capturing your audiences' attention so … [Read more...]
Twitter Marketing: A Strategic How-To
Long considered a tech giant and one of the “big socials,” Twitter is one of the best channels for engaging both existing followers and strangers with shared interests. Still, effectively leveraging Twitter toward repeat marketing “wins” remains a challenge. To help you out, I’ve shared strategies that may help you crack that code. What … [Read more...]
