Experimented with Facebook Instant Experience ads? Whether you have or not, you’ll want to give this guide a read. In it, I’ll cover what the updated ad format is and which businesses should be using it. What Are Facebook Instant Experience ads? Facebook Instant Experiences are full-screen ad experiences. If they sound familiar, that’s because…
Should Your Brand be Using IGTV for Marketing?
By now, you’ve probably heard of IGTV. But should you be using it? Instagram’s latest feature hasn’t hit it big just yet, but that doesn’t mean it doesn’t present a valuable opportunity for marketers. Read on to find out if – and how – your brand can take advantage of IGTV. What is IGTV? IGTV,…
How LinkedIn Showcase Pages Fit Into Your Digital Marketing Strategy
Familiar with LinkedIn Showcase Pages? In this article, Ignite’s Social Media Strategist Morgan Dixon walks you through what they are and when you should use them. Rarely does one business cater to one single target audience. Think about it: we spend loads of time creating our buyer persona – but how many times do you…
How to Get the Most Out of Your Instagram Stories
Interested in Instagram Stories, but not sure where to start? In this post, Senior Social Media Manager Amy Newton takes you through a few of her top tips for using Instagram Stories in your social media strategy. Why Should Brands Use Instagram Stories? Since the release of Instagram Stories, they’ve taken off big time. They…
What to Post on Instagram: A Marketer’s Guide
While Instagram is generally touted as a more B2C, lifestyle brand-friendly platform, businesses across the board are seeing pretty serious success. But despite that, many brands still struggle with what to post on the platform. In this article, I’ll break it down for you. What to Post on Instagram: First, A Few Best Practices Regardless…
Top Twitter Tips from New ‘Twitter Playbook’ (Are Your Doing These?)
Twitter recently released its Twitter Agency Playbook for 2018. While it’s aimed at agencies, it’s chalk full of Twitter gold. Here are the highlights you can use to improve your Twitter campaigns. Twitter Tip #1: “Pay to Play”: Organic and Paid Work Together This one doesn’t come as much of a surprise. With social…
How To Use Social Media Listening To Improve Brand Image
Have you been listening to your social media users? If not, it’s time to start. Social listening can be a great way to not only engage your audience, but improve your brand image. Here’s how. What is Social Listening? Social listening is the process of monitoring conversations and mentions involving your brand, certain keywords or…
The Beginner’s Guide to Grassroots Marketing
Familiar with grassroots marketing? You may have heard the term, but like most marketers, you probably haven’t put it to practice. In this article, I’ll walk you through why grassroots marketing is worth your time. What is Grassroots Marketing? First, let’s take a look at where the “grassroots” concept all began. Generally speaking, a grassroots…
How Much Does Social Media Influencer Marketing Cost?
Wondering how much social media influencer marketing costs? To answer that you need to really dive into the scope of the campaign. In this post, I’ll share some tips and guidelines to help you determine what your influencer campaign should be costing you. Social Media Influencer Marketing Overview The first thing to understand is that…
7 Ways to Optimize Your Twitter Marketing for 2018
Twitter’s hit a bit of a rough patch. Most notably, it hasn’t seen the remarkable growth of similar social platforms like Facebook. But it remains a standing player in the game, and has a made a few changes to keep up along the way. Here’s how you can create a winning Twitter marketing strategy for…
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