Twitter is now X, but for advertisers, the real question isn’t what it’s called. It’s whether it still earns a spot in your budget. The platform is still built around real-time conversation, and that makes it a genuinely powerful place to reach people in the moment. In this blog, Mady Lewellyn, Social Media Manager, will…
How to Promote Your Business on Instagram: A Complete Guide
Instagram is a powerful tool for businesses, but you must know how to promote a business on Instagram the right way to get the most out of the platform. In this blog, Glenette Broma, Social Media Specialist, shares 17 proven strategies to help you effectively promote your business on Instagram. Quick Answer: Best Ways to…
YouTube Shorts Best Practices to Connect With Audiences
Think you need to focus on long-form YouTube content? Think again! YouTube Shorts receive roughly 200 billion views per day. These videos appeal to many younger users, with most falling between the ages of 25 and 34, and they work for many brands, particularly those in the fashion, beauty, consumer goods, real estate, and travel industries. Today,…
How to Build a Social Media Engagement Strategy That Really Works
Building social media engagement is about much more than getting likes or shares. Instead, it involves fostering community-led growth and social discovery as you establish a strong connection with your audiences. Ultimately, it’s about inspiring and maintaining active participation that sets you apart from those brands that merely inspire likes and other vanity metrics. In…
Twitter Advanced Search: A Key Marketing Feature on X
Twitter Advanced Search is an effective social media marketing tool that can help you find in-depth information on any topic on the platform X. Searching on Twitter with this tool will help you identify trending topics in your industry that can guide your posting and content strategy, maximizing engagement. In this blog, Mady Lewellyn, Social…
How to Choose the Best Times to Post on Facebook
Facebook remains one of the best platforms to use for social media marketing, with over 3 billion active users today, and the average person spends around 31 minutes every day on the site. Figuring out the best time to post on Facebook can help you reach the right people at the right time, but while…
How to Create a YouTube Channel: All You Need to Know
Whether for a personal or business brand, YouTube is one of the most important channels for marketing and reaching target audiences worldwide. With over 2.70 billion users, YouTube remains the second most popular search engine, just behind Google, and it’s one of the best channels for marketers, with the average user spending around 49 minutes…
Top of Funnel Marketing Strategies That Yield Real Results
Before you can nurture leads and turn them into customers as they move down the marketing funnel, you must attract them at the beginning of the customer journey. At this point, the top of the funnel, your content should hook new potential customers, grabbing and holding their attention. In this blog post, Danny Conlon, Ignite…
The 10 Best Social Media Listening Tools to Use in 2026
With the help of social listening tools, brands can keep track of all brand mentions on social media, identify and take cues from competitors, gauge audience sentiment, and gain clear, actionable insights to help them optimize their marketing strategies. In this blog, Katya Manoukian, Social Media Manager, will review the top 10 social media listening…
The Best Times to Post on Instagram for Peak Engagement
In 2026, finding the “best time to post” has evolved from a guessing game into a science of Predictive Distribution. With Instagram’s algorithm now prioritizing “Shareability” and “Time-to-Direct-Message” over simple likes, your timing strategy must be more precise than ever. In this guide, Senior Social Media Strategist, Josh Rohr, will explore how posting times can…