LinkedIn is updating its feed algorithm to include dwell time as a ranking factor. If you’re unfamiliar with dwell time, it’s the amount of time users spend on a particular piece of content. Let's see how this new LinkedIn ranking factor may change the game for you. Ranking on LinkedIn LinkedIn has revealed details about how it ranks content … [Read more...]
The Ultimate Guide to LinkedIn Lead Gen Forms
Looking for more leads on LinkedIn? This article covers the who’s, what’s and why’s of LinkedIn’s new Lead Gen forms: who they’re for, what they do and why you should be using them. What You'll Learn: What LinkedIn lead generation forms are How the forms work The benefits of using lead generation forms How to set up an ad … [Read more...]
LinkedIn SEO: How To Get Your Profile Optimized & Ranking
One of the best ways to make your LinkedIn profile stand out from the crowd is by practicing some solid LinkedIn SEO. Here are a few LinkedIn SEO tips and tricks to get your profile ranking on the largest online professional network. LinkedIn SEO Optimization: Create a keyword-rich profile Create backlinks Publish posts and … [Read more...]
Is LinkedIn Advertising Right For Your Business? (How To Know)
LinkedIn advertising isn’t for everyone. In fact, everything about it – from what and how you post to whether you should run LinkedIn ads – is different than your typical social media platform. So, why use it? I’ll cover the basics and whether or not it’s right for your business. Full article, video and podcast below. What We'll Cover: … [Read more...]
How to Generate LinkedIn B2B Leads
If you’re in the B2B space, LinkedIn is probably your “go-to” social media channel. But how should you go about generating B2B leads on LinkedIn? Fortunately, there are several ways to do that. In this article, we will cover how to generate B2B leads on LinkedIn and why LinkedIn is the best platform for it. What We'll Cover: Why you … [Read more...]
How To Use LinkedIn Video in 2019, The Savvy Marketers Guide
Looking for new ways to use LinkedIn Video? Good – you should be. Video is quickly become the content of choice for users across the social media spectrum, and LinkedIn is no exception. In this article, I’ll walk you through all the ways you can use LinkedIn video to improve your marketing. What We'll Cover: Why use LinkedIn video … [Read more...]
Don’t Dive Into LinkedIn Live For Marketing (Read First)
LinkedIn Live is here and you want to use it for marketing. But before you dive in and start going live, make sure you get all the information you need. Good news. It's in this post. First, What’s the Big Deal About Live Video? I think I can safely assume that, as marketers and business owners, you’re aware of the impact video’s had on … [Read more...]
How LinkedIn Showcase Pages Fit Into Your Digital Marketing Strategy
Familiar with LinkedIn Showcase Pages? In this article, Ignite’s Social Media Strategist Morgan Dixon walks you through what they are and when you should use them. Rarely does one business cater to one single target audience. Think about it: we spend loads of time creating our buyer persona - but how many times do you come up with just … [Read more...]
Ultimate Guide to On-Site Social Media Optimization
As social media continues to play an increasingly important role in marketing your business online, optimizing your social accounts is now critical to make the most of their potential. And since your website should be considered the home base of your social media strategy–the place where all of your accounts drive your customers–you want to ensure … [Read more...]
2 Ways Connecting on LinkedIn Can Kill your Business
Linkedin is a great platform for so many reasons. The groups can send traffic to your website, updates can keep you in front of peers and attract new business and the ads are even starting to get a little more effective for business. That being said, there are some downfalls you need to be aware of, 2 of which revolve around connecting with the … [Read more...]
