If you’re in the B2B space, LinkedIn is probably your “go-to” social media channel. But how should you go about generating leads on LinkedIn? Fortunately, there are several ways to do that. Here are some of the best. Why is LinkedIn so great for B2Bs? Consider the following: 500 million people have a LinkedIn account…
Is LinkedIn Advertising Right For Your Business? (How To Know)
LinkedIn advertising isn’t for everyone. In fact, everything about – from what and how you post to whether you should run ads – is different than your typical social media platform. I’ll cover the basics of LinkedIn advertising and whether or not it’s right for your business. Full article, video and podcast below. Watch a…
LinkedIn Video in 2018, The Savvy Marketers Guide
Looking for ways to use LinkedIn Video? Good – you should be. Video’s quickly become the content of choice for users across the social media spectrum, and LinkedIn is no exception. In this article, I’ll walk you through all the ways you can use LinkedIn video to improve your marketing. Why Use LinkedIn Video? 51%…
The Ultimate Guide to LinkedIn Lead Gen Forms
This article covers the who’s, what’s and why’s of LinkedIn’s new Lead Gen forms: who they’re for, what they do and why you should be using them. With over 400 million users, LinkedIn has established itself as a powerful tool to connect your business to qualified leads all over the world. And thanks to its…
LinkedIn SEO: How to Get your Profile Ranking
If you’re interested in boosting your personal brand in the B2B space, you can’t go wrong by maximizing the visibility of your LinkedIn profile. One of the best ways to make your LinkedIn profile stand out from the crowd is by applying some search engine optimization (SEO) tactics to it. It’s important to apply SEO…
Ultimate Guide to On-Site Social Media Optimization
As social media continues to play an increasingly important role in marketing your business online, optimizing your social accounts is now critical to make the most of their potential. And since your website should be considered the home base of your social media strategy–the place where all of your accounts drive your customers–you want to…
2 Ways Connecting on LinkedIn Can Kill your Business
Linkedin is a great platform for so many reasons. The groups can send traffic to your website, updates can keep you in front of peers and attract new business and the ads are even starting to get a little more effective for business. That being said, there are some downfalls you need to be aware…
LinkedIn Reveals Redesign for Mobile Profiles
The LinkedIn app rolled out a redesign Tuesday with a simple look and summarized profile view. New features also allow users to clearly see how they relate to other users, whether they are connected or not. On your own profile, you will notice a different header design as well as “People who viewed you” and…
The Do’s and Don’ts of Using LinkedIn
In marketing, SEO and social media especially, it is just about mandatory to have a LinkedIn profile. Not only can you network with others in the industry, but you can also use it for job searching, keeping track of past projects, and reading news, among many other features. To take full advantage of all the…
How to Establish a Cohesive Brand Across Social Media Platforms
When setting up all your social media profiles, it’s important for them to be cohesive in terms of branded images, business information, content and more. Images Your images on all your social profiles should be similar and representative of your brand. Your logo should always be the profile photo. Here is a cheat sheet for…
