LinkedIn feels like the hot new app these days, but it’s actually a goldmine for professionals. As of last year, LinkedIn had over 1 billion active members and 40% of users engage with at least one page every single week.
In this blog, Ashley Nigro, Senior Social Media Strategist at Ignite Visibility, shares her tips and tricks, as well as 30 LinkedIn post examples to turn you into a LinkedIn pro.
What You’ll Learn
- How to Post on LinkedIn
- Why It’s Important to Post on LinkedIn
- 30 LinkedIn Post Examples
- FAQs: How to Post on LinkedIn
My Expert Insight on LinkedIn Posts
As a social media strategist, I know LinkedIn posts are a powerful tool. They’ve transformed from simple status updates to strategic content that can position you as an industry thought leader, build brand awareness and even drive leads. In short, LinkedIn has become essential for businesses.
Creating an effective LinkedIn post is no longer just about sharing cute cat videos… gone are the days of fluffy content. LinkedIn’s algorithm now prioritizes posts that provide knowledge and advice.
Did you know a whopping 60% of LinkedIn users are actively seeking industry insights? People are craving expertise, and that’s where you come in. Craft high-quality content that shares your insights, and watch your engagement soar!
How to Post on LinkedIn
There are a few different ways to post on LinkedIn, but every one of them is easy and intuitive.
On the LinkedIn homepage, you’ll see a Start a Post box at the top of your news feed. Use this space to write engaging content for your audience, attach a photo, share a video, or post an event.
Once you’re finished adding content, decide if you want anyone on the internet to see it or if you want to keep it to your connections only. You can also select for it to post only to a select group of people.
LinkedIn also now allows you to schedule posts. So if you want to share something, but aren’t ready to post it publicly, just hit the clock next to the Post button to choose when it will be posted.
If you want to post a blog or in your newsletter, you’ll get a screen that looks like this:
Here, you can add graphics, texts, links, mentions, or hashtags. Whatever you want to post to attract an audience to your LinkedIn.
Depending on whether you’re posting from your personal LinkedIn profile or on behalf of your business, your authorship options may change slightly. Remember to toggle between profiles (under your account settings) when you’re posting content on behalf of a business.
Why is it Important to Post on LinkedIn?
Posting consistently builds connections and positions you as an expert.
With more than a billion professionals across 200 countries on the platform, it’s a goldmine for B2B marketers seeking leads, partnerships, and brand awareness.
40% of B2B marketers already leverage LinkedIn for B2B lead generation, and it’s your turn to join them.
LinkedIn Post Best Practices
The key to LinkedIn success is being prepared, proactive, and engaging. Here’s your game plan:
- Craft a stellar profile: Make it informative, user-friendly, and keyword-rich. Think of it as the best, most polished version of your online resume.
- Build your network strategically: Connect with companies and people in your industry. This is your chance to network authentically and stay on top of industry trends.
- Join targeted groups: Cut through the noise and find your niche! Groups are a fantastic way to connect with like-minded professionals and boost your engagement.
- Embrace new features: LinkedIn is constantly evolving, offering new ways to create content. Dive into posts, groups, blogs, and newsletters – you never know where your next big connection might be hiding!
30 LinkedIn Post Examples to Increase Your Engagement
If you spend any time at all on LinkedIn, you’ll notice a variety of posts and content. And if you pay careful attention, you’ll also notice a method for driving engagement–and even going “viral” on the platform.
Let’s take a look at 30 LinkedIn post examples you can replicate to drive even more engagement.
#1: Reposting Content
One of the most basic ways to use LinkedIn is to share a link to another post, article, or website.
For this to be most effective, explain why this content matters to you or how it resonates with the work you do. Incorporate a personal story so that other users are more likely to click, read, and explore the content you’re sharing.
Pro-Tip: Add your own unique perspective to spark discussion. Try tagging an industry influencer who could add valuable insight.
#2: Hiring & Recruitment Opportunities
LinkedIn has become one of the most popular platforms for recruitment and HR initiatives.
LinkedIn isn’t only for professional recruiters. If there’s an open role within your department or on your team, share it and encourage others to share it with their connections as well.
#3: Personal Profiles
Although LinkedIn hasn’t always been the platform to share details about your personal life, the status quo has changed. These posts can be honest and personable to connect with others who may relate to your background or interests.
The next time you’re unsure of what to post on LinkedIn, open up a bit and share what makes you tick. You never know who the message could resonate with.
#4: Promoted Posts
Target the right audience with paid content to boost conversions and brand awareness.
Users who see promoted posts in their feed don’t have to follow the company or person on LinkedIn. Many B2B companies use this opportunity to promote new content, increase conversions, or advertise downloadable content.
Pro-Tip: A/B test different versions of your promoted posts by varying the images, headlines, and CTAs. See which version performs best, and then apply those results to future campaigns.
#5: GIFs and Memes
LinkedIn might be a professional platform, but it’s still designed to offer fun and entertainment (it is a social network, after all).
Within reason, incorporate funny GIFs, memes, cartoons, or other illustrations. These graphics capture interest (since they’re different from basic text) and help the algorithm recognize the value of your content.
Pro-Tip: Get creative by designing customized GIFs or memes that are tailored to your industry. Use tools like Canva or Giphy to help you reinforce your brand identity in a fun, memorable way.
#6: Video Posts
From the homepage, it’s easy to upload or link to a video. This LinkedIn feature embeds the video directly to your new post so anyone who views it can quickly hit ‘play’ to view.
Use this to share a video speaking directly to your audience, broadcast a newly produced video from your company, or share an engaging snippet to drive conversions.
Pro-Tip: Take advantage of LinkedIn’s autoplay feature by confirming the first frame of your video is visually appealing and encourages users to stop their scroll.
#7: Behind the Scenes
A “behind the scenes” post is another way to share a personal story or anecdote. Offer a glimpse into the positive and supportive company culture or the day-to-day tasks your employees accomplish.
Behind the scenes posts are a great opportunity to get creative. Experiment with a mix of media formats, like photos, videos, timelapse clips, and more.
#8: Customer Testimonial and Review
As a business platform, don’t forget to leverage the power of LinkedIn for powerful customer testimonials and experiences.
You can feature customer case studies, share quotes, or highlight a success story. You can even tag the customer and ask that they share the post for even greater engagement and reach.
Pro-Tip: To boost your engagement, pair testimonials with relevant visuals or data that specifically highlight the impact of your solution.
#9: Storytelling
A story-based post is usually one that offers a longer narrative. These posts often have a clear introduction, body, and conclusion. Some users may even share in Content Creator mode in order to expand the post’s reach.
With longer text-based posts, include emojis and use short paragraphs. These tricks make the posts easier to read and more conducive to users who are scrolling through the feed.
#10: Shareable Infographic
Eye-catching visuals can break through text-heavy feeds, sparking conversations. Not only do these convey a powerful message, but they’re also extremely popular ways to get people talking.
Pro-Tip: Optimize your infographic for LinkedIn by using a vertical format. Vertical images take up more space on the feed, making them automatically more eye-catching.
#11: Polls or Vote-Based Posts
Ask questions to gather audience insights and boost engagement. Share the results for maximum impact!
Use LinkedIn Polls to gather quantitative insights from your audience. They are easy to fill out and they provide marketers with valuable data that can be shared in multiple ways.
#12: News and Industry Insights
Many LinkedIn members are active in current events and like to keep a pulse on the big news in their industries.
Share relevant news stories and offer your perspective. Stay on top of industry trends!
#13: Results-Based Post
If you post on behalf of your team or company, results-based posts can be extremely interesting. Showcase how your work generates positive outcomes for clients. Use visuals to highlight your impact.
#14: Gratitude
Just as you would in your in-personal professional circles, don’t shy away from sharing praise on LinkedIn. Show appreciation for colleagues, partners, or clients. It’s a great way to build positive connections.
#15: Podcast Promotional Posts
Does your company host a podcast? Do you produce one as an individual content creator? Talk about it on LinkedIn. Advertise your podcast and connect with potential listeners.
#16: Recognition and Appreciation
Celebrate milestones like work anniversaries and promotions. Stay connected with your network!
#17: Virtual Event Invitations
Are you hosting a webinar or virtual event? LinkedIn is the perfect way to advertise it. Inform your audience what type of event it is and why they should attend. Include a direct link for sign-ups, especially if the event is being hosted on another platform.
If you want to measure webinar or event traffic that comes directly from LinkedIn, create trackable links that can help you analyze and attribute the source later on.
#18: The “Listicle”
Craft engaging lists that your audience can relate to. This can increase content reach and shares.
#19: Thought Leadership
On LinkedIn, thought leadership content should position you as the expert in your field, niche, or industry. Draw from personal experience and offer an educational point of view that others may not have encountered. Although this isn’t a blog post, you have a chance to be succinct yet detailed, direct, and authoritative.
#20: Cross-Social Recap Post
Repurpose content from other platforms to reach a wider audience on LinkedIn. There are two ways to do this—via screenshot or by directly linking to the other platform. Resharing other social content is an easy way to repurpose your thoughts for a new context and with a new audience.
#21: Go Back In Time
Share your organization’s story to build brand loyalty and connect with potential customers.
This strategy allows new followers or customers the chance to learn more about your business, mission, and overall vision. Forge a personal connection and create increased brand loyalty.
#22: Personal Branding
Establish yourself as a thought leader with unique skills and expertise. Building a personal brand on LinkedIn can be powerful for generating mobility and creating new professional relationships.
#23: Milestones and Accomplishments
LinkedIn is the perfect place for discussing corporate and personal accomplishments. Use the platform to celebrate the journey, and encourage others to do the same.
Make sure you are tagging the right accounts to maximize your network connections.
#24: Promote Interaction
Many well-known LinkedIn content creators use short and simple posts to gather quick responses from followers. Sometimes, these are thought-provoking questions that allow readers to reflect and see how others are reacting. These posts take minimal effort but can create a big ripple, especially in terms of visibility and shareability.
#25: Before and After
If you represent a business, this allows users to see the power of a solution or service with a before and after photo series. When speaking from personal experience, before and after stories represent growth and development.
Regardless of which context you choose or need, before and after LinkedIn posts capture interest and illustrate growth.
#26: Short-Form Video Content
LinkedIn is experimenting with short-form video content, just like any other social media platform. This type of content is a great way to try something new and reach your audience in a different way.
Consider posting how-to, behind-the-scenes, or other types of video content that will provide educational content to your audience. Just remember – this is LinkedIn, not TikTok, so keep it professional.
#27: Data-Driven Content:
Back up your claims with facts and figures to build trust and establish yourself as an authority. Use the data to make predictions and discuss what trends could impact the future of the industry.
#28: Tools and Software Reviews
Is there something going on in your industry that you feel others should know about? Share it on LinkedIn! Get people talking about the latest happenings and legal impacts that could change the way you work.
Depending on the topic, you can share it in a serious way, full of facts and data, or in a video-first way like the post example below.
#29: Educational Resources
The more educational content you share, the more people will turn to you for accurate information and the more you will build yourself up as an authority in your field.
#30: Share Key Takeaways
If your company sends employees to attend events, speak at conferences or host trade shows, you’ll want to be sure to share. Post photos, quotes, or ask your employees for a quote about their key takeaways.
#31: Share Professional Habits
When you share professional habits on LinkedIn, make sure to share those that have directly contributed to your success or productivity. Be specific about the habits you’ve created and how they’ve made a difference in your personal life.
#32: Break Down Industry Misconceptions
Debunking common myths with clear, factual explanations will build you a n audience. Start by using simple language to make the content comprehensible by all. Try out a question-answer format to address myths, calling on the audience to share their own experiences or questions in the comments.
FAQs: How to Post On LinkedIn
1. How do you repost as your company?
To repost as a company, first make sure you’re logged in and you have admin access. Find the post you want to share and click the “Share” button. Under the dropdown, you’ll want to share it from your company page, add feedback or commentary, and then post it.
2. What can I post on LinkedIn to stay relevant?
To stay relevant on LinkedIn, post content that adds value to your network. Some ideas include industry insights, thought leadership articles, and or personal milestones. Engage with others and stay active online.
3. How often should I post on LinkedIn?
Consistency is key when posting on LinkedIn. We suggest starting with 2 or 3 posts a week, but emphasize posting quality content of the quantity. Focus on delivering value with each post, rather than posting just to post.
Level Up Your LinkedIn Marketing with Ignite Visibility
The opportunities on LinkedIn keep growing, making it an essential platform for businesses and marketers. Get a head start on your networking and content creation by implementing these fresh ideas and LinkedIn post examples into your LinkedIn strategy.
Need help? Ignite Visibility can help you with all your social media marketing needs including:
- Content creation
- Short and long-form video
- Social media advertising
- Influencer marketing
- And more!
Connect with Ignite Visibility on LinkedIn or get in touch to see how we can help you elevate your digital marketing strategy this year.
