Familiar with LinkedIn Showcase Pages? In this article, Ignite’s Social Media Strategist Morgan Dixon walks you through what they are and when you should use them. Rarely does one business cater to one single target audience. Think about it: we spend loads of time creating our buyer persona – but how many times do you…
Ultimate Guide to On-Site Social Media Optimization
As social media continues to play an increasingly important role in marketing your business online, optimizing your social accounts is now critical to make the most of their potential. And since your website should be considered the home base of your social media strategy–the place where all of your accounts drive your customers–you want to…
How to Use LinkedIn like a Business Marketing Manager
LinkedIn is the most powerful professional social networking platform. It is a favorite among business marketing managers as it’s an indispensable marketing tool, especially when it comes to establishing B2B connections. In this blog, Ignite Visibility Social Media Strategist Alexx Mattox describes LinkedIn’s excellent marketing features, including company pages, ads, and targeted groups, and how to…
2 Ways Connecting on LinkedIn Can Kill your Business
Linkedin is a great platform for so many reasons. The groups can send traffic to your website, updates can keep you in front of peers and attract new business and the ads are even starting to get a little more effective for business. That being said, there are some downfalls you need to be aware…
LinkedIn Reveals Redesign for Mobile Profiles
The LinkedIn app rolled out a redesign Tuesday with a simple look and summarized profile view. New features also allow users to clearly see how they relate to other users, whether they are connected or not. On your own profile, you will notice a different header design as well as “People who viewed you” and…
The Do’s and Don’ts of Using LinkedIn
In marketing, SEO and social media especially, it is just about mandatory to have a LinkedIn profile. Not only can you network with others in the industry, but you can also use it for job searching, keeping track of past projects, and reading news, among many other features. To take full advantage of all the…
How to Establish a Cohesive Brand Across Social Media Platforms
When setting up all your social media profiles, it’s important for them to be cohesive in terms of branded images, business information, content and more. Images Your images on all your social profiles should be similar and representative of your brand. Your logo should always be the profile photo. Here is a cheat sheet for…
How to Add a Background to your Personal LinkedIn Profile
LinkedIn is now allowing you to add a background header to your personal profile. And good news, it is a piece of cake! While there are standard backgrounds that you can have, you can also add a custom background. So how do you add a custom background to your LinkedIn profile? Lets find out. Step…