Microsoft Ads is one of the most powerful digital advertising tools available, especially if maximizing reach is a primary goal. Advertising on Microsoft with Search ads alone could get you in front of 109 million PC users who conduct 6.4 billion searches every month. While Google Ads can help you target many people online, the…
LinkedIn Post Examples: 30+ Killer Post Ideas to Increase Your Engagement
LinkedIn feels like the hot new app these days, but it’s actually a goldmine for professionals. As of last year, LinkedIn had over 1 billion active members and 40% of users engage with at least one page every single week. In this blog, Ashley Nigro, Senior Social Media Strategist at Ignite Visibility, shares her tips…
LinkedIn SEO: 10 Steps to Optimizing Your LinkedIn Profile
LinkedIn is much more than a professional social media platform. It’s critical for recruiting candidates and engaging B2B buyers. It’s also a search engine. In this blog, our Senior Director of Social Media, Carl Bivona, will explain how LinkedIn SEO tactics can improve your profile’s visibility in search results. What You’ll Learn What is LinkedIn…
How To Use LinkedIn for Businesses
Creating a company page on LinkedIn provides your business with the unique opportunity to connect with working professionals, industry leaders, and like-minded individuals. What makes this diverse audience unique is that they are using LinkedIn for a different purpose than other social media platforms. They are often looking for new work, networking opportunities, market-related events,…
Dwell Time Now a Ranking Factor on LinkedIn
LinkedIn is updating its feed algorithm to include dwell time as a ranking factor. If you’re unfamiliar with dwell time, it’s the amount of time users spend on a particular piece of content. Let’s see how this new LinkedIn ranking factor may change the game for you. Ranking on LinkedIn LinkedIn has revealed details about…
The Ultimate Guide to LinkedIn Lead Gen Forms
Looking for more leads on LinkedIn? This article covers the who’s, what’s and why’s of LinkedIn’s new Lead Gen forms: who they’re for, what they do and why you should be using them. What You’ll Learn: What LinkedIn lead generation forms are How the forms work The benefits of using lead generation forms How to…
Is LinkedIn Advertising the Right Choice for Your Business?
LinkedIn advertising isn’t for everyone. In fact, everything about it – from what and how you post to whether you should run LinkedIn ads – is different than your typical social media platform. So, why use it? I’ll cover the basics and whether or not it’s right for your business. Full article, video and podcast below….
How to Generate LinkedIn B2B Leads
If you’re in the B2B space, LinkedIn is probably your “go-to” social media channel. But how should you go about generating B2B leads on LinkedIn? Fortunately, there are several ways to do that. In this article, we will cover how to generate B2B leads on LinkedIn and why LinkedIn is the best platform for it. …
How To Use LinkedIn Video in 2019, The Savvy Marketers Guide
Looking for new ways to use LinkedIn Video? Good – you should be. Video is quickly become the content of choice for users across the social media spectrum, and LinkedIn is no exception. In this article, I’ll walk you through all the ways you can use LinkedIn video to improve your marketing. What We’ll Cover:…
Don’t Dive Into LinkedIn Live For Marketing (Read First)
LinkedIn Live is here and you want to use it for marketing. But before you dive in and start going live, make sure you get all the information you need. Good news. It’s in this post. First, What’s the Big Deal About Live Video? I think I can safely assume that, as marketers and business…