Evergreen content can drive links to help SEO, generate steady streams of traffic and help your websites popularity grow with time. In this post, we list a variety of evergreen content ideas that can work for most any website.
Annual Facts for an Industry
People love facts. They need them for research, reports and making arguments. When your website published an annual list of facts, that information can get noticed and drive traffic. For example, the 50 most important SEO facts for 2014.
Timelines
Whether it is a timeline for your company or an industry trend, keeping an updated timeline can really help drive traffic, links and shares. For example, check out our timeline of SEO updates.
How-To Articles
One of the best parts of the Internet is that you can figure out how to do just about anything with a little research. Make sure to publish in-depth how to articles on relevant topics.
Historical Posts
Sometimes large events happen that people will want to refer to for a longtime. For example, the Google Hummingbird Update was a big one. Write an authoritative post on the topic and keep it updated as more news comes out of the subject.
Complete Guides
In most cases, hundreds or even thousands of people will write a blog on the same topic. Take the time to publish the complete guide on that topic. It will be more authoritative and result in significantly more traffic over time.
Lists and Awards
When you give mini-awards or publish long lists that can result in evergreen content. For example, the top 93 Twitter accounts to follow for SEO in the 2014.
Tools
Taking the time to invest in a tool can result in excellent evergreen content. For example, check out our social media strategy generator tool. This social media tool is completely free and will continue to generate links overtime.
Whitepapers and Resource Sections
The name of the game is really creating things of value. When you take the time to create a resource guide or provide free whitepapers, your industry will notice.
Annual Contests and Promotions
Annual contests and promotions can be an excellent source of evergreen content for SEO. I recommend having one main hub URL and then supporting URLs for each year. For example (this is not a real contest we run just an example):
- Ignitevisibility.com/seo-awards
- Ignitevisibility.com/seo-awards-2014
- Ignitevisibility.com/seo-awards-2013
- etc
Important Points on Evergreen Content
If you want to create evergreen content for SEO, you need to first take the time to make a really great piece of content, and second, stay dedicated to that content and keep it updated. Make sure to revisit the content you create and update it regularly.
