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Home / Google / How to Create Evergreen Content for SEO and Traffic

How to Create Evergreen Content for SEO and Traffic

May 8, 2014 By John E Lincoln

Evergreen content can drive links to help SEO, generate steady streams of traffic and help your websites popularity grow with time. In this post, we list a variety of evergreen content ideas that can work for most any website.

Annual Facts for an Industry

People love facts. They need them for research, reports and making arguments. When your website published an annual list of facts, that information can get noticed and drive traffic. For example, the 50 most important SEO facts for 2014.

Evergreen Content for SEO

Timelines

Whether it is a timeline for your company or an industry trend, keeping an updated timeline can really help drive traffic, links and shares. For example, check out our timeline of SEO updates.

How-To Articles

One of the best parts of the Internet is that you can figure out how to do just about anything with a little research. Make sure to publish in-depth how to articles on relevant topics.

Historical Posts

Sometimes large events happen that people will want to refer to for a longtime. For example, the Google Hummingbird Update was a big one. Write an authoritative post on the topic and keep it updated as more news comes out of the subject.

Complete Guides

In most cases, hundreds or even thousands of people will write a blog on the same topic. Take the time to publish the complete guide on that topic. It will be more authoritative and result in significantly more traffic over time.

Lists and Awards

When you give mini-awards or publish long lists that can result in evergreen content. For example, the top 93 Twitter accounts to follow for SEO in the 2014.

Tools

Taking the time to invest in a tool can result in excellent evergreen content. For example, check out our social media strategy generator tool. This social media tool is completely free and will continue to generate links overtime.

Whitepapers and Resource Sections

The name of the game is really creating things of value. When you take the time to create a resource guide or provide free whitepapers, your industry will notice.

Annual Contests and Promotions

Annual contests and promotions can be an excellent source of evergreen content for SEO. I recommend having one main hub URL and then supporting URLs for each year. For example (this is not a real contest we run just an example):

  • Ignitevisibility.com/seo-awards
  • Ignitevisibility.com/seo-awards-2014
  • Ignitevisibility.com/seo-awards-2013
  • etc

Important Points on Evergreen Content

If you want to create evergreen content for SEO, you need to first take the time to make a really great piece of content, and second, stay dedicated to that content and keep it updated. Make sure to revisit the content you create and update it regularly.

About John E Lincoln

John Lincoln (MBA) is CEO of Ignite Visibility (a 2017, 2018, 2019 and 2020 Inc. 5000 company) a highly sought-after digital marketing strategist, industry speaker and author of two books, "The Forecaster Method" and "Digital Influencer." Over the course of his career, Lincoln has worked with over 1,000 online businesses ranging from small startups to amazing clients such as Office Depot, Tony Robbins, Morgan Stanley, Fox, USA Today, COX and The Knot World Wide. John Lincoln is the editor of the Ignite Visibility blog. While he is a contributor, he does not write all of the articles and in many cases he is supported to ensure timely content.

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About The Editor

John E Lincoln, CEO

John Lincoln is CEO of Ignite Visibility, one of the top digital marketing agencies in the nation and a 6x Inc. 5,000 company. Lincoln is consistently named one of the top marketing experts in the industry. He has been recipient of the Search Engine Land "Search Marketer of the Year" award, named the #1 SEO consultant in the USA by Clutch.co, most admired CEO and 40 under 40. Lincoln has written two books (The Forecaster Method and Digital Influencer) and made two movies (SEO: The Movie and Social Media Marketing: The Movie) on digital marketing. He is a digital marketing strategy adviser to some of the biggest names in business. John Lincoln is the editor of the Ignite Visibility blog. While he is a major contributor, he does not write all of the articles.

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