MENUMENU
  • Services
    • Services
      • Search Engine Optimization
      • International Search Marketing
      • Local Search Marketing
      • Pay Per Click Advertising
      • Social Media Marketing
      • Email Marketing
      • Conversion Rate Optimization
      • Public Relations
      • Website Design & Development
      • Reporting & Analytics
      • Amazon Marketing Services
      • Digital Marketing Strategy
      • Franchise Marketing
  • About Us
    • About Ignite Visibility
      • Careers
      • Clients
      • Our Values
      • Our Story
      • Our Team
      • Hiring Notice
      • UCSD Extension Courses
      • Diversity & Inclusion
  • Thought Leadership
      • Our Blog
      • Podcast
      • SEO: The Movie
      • Social Media Marketing: The Movie
      • Book: The Forecaster Method
      • Attend Our Next Digital Marketing Event
  • Contact
  • 619.752.1955
Home / Google / How to Create Evergreen Content for SEO and Traffic

How to Create Evergreen Content for SEO and Traffic

May 8, 2014 By Ignite Marketing Team

Evergreen content can drive links to help SEO, generate steady streams of traffic and help your websites popularity grow with time. In this post, we list a variety of evergreen content ideas that can work for most any website.

Annual Facts for an Industry

People love facts. They need them for research, reports and making arguments. When your website published an annual list of facts, that information can get noticed and drive traffic. For example, the 50 most important SEO facts for 2014.

Evergreen Content for SEO

Timelines

Whether it is a timeline for your company or an industry trend, keeping an updated timeline can really help drive traffic, links and shares. For example, check out our timeline of SEO updates.

How-To Articles

One of the best parts of the Internet is that you can figure out how to do just about anything with a little research. Make sure to publish in-depth how to articles on relevant topics.

Historical Posts

Sometimes large events happen that people will want to refer to for a longtime. For example, the Google Hummingbird Update was a big one. Write an authoritative post on the topic and keep it updated as more news comes out of the subject.

Complete Guides

In most cases, hundreds or even thousands of people will write a blog on the same topic. Take the time to publish the complete guide on that topic. It will be more authoritative and result in significantly more traffic over time.

Lists and Awards

When you give mini-awards or publish long lists that can result in evergreen content. For example, the top 93 Twitter accounts to follow for SEO in the 2014.

Tools

Taking the time to invest in a tool can result in excellent evergreen content. For example, check out our social media strategy generator tool. This social media tool is completely free and will continue to generate links overtime.

Whitepapers and Resource Sections

The name of the game is really creating things of value. When you take the time to create a resource guide or provide free whitepapers, your industry will notice.

Annual Contests and Promotions

Annual contests and promotions can be an excellent source of evergreen content for SEO. I recommend having one main hub URL and then supporting URLs for each year. For example (this is not a real contest we run just an example):

  • Ignitevisibility.com/seo-awards
  • Ignitevisibility.com/seo-awards-2014
  • Ignitevisibility.com/seo-awards-2013
  • etc

Important Points on Evergreen Content

If you want to create evergreen content for SEO, you need to first take the time to make a really great piece of content, and second, stay dedicated to that content and keep it updated. Make sure to revisit the content you create and update it regularly.

About Ignite Marketing Team

This blog was produced by the Ignite Visibility expert marketing team. It is the result of insight from our agency service lead, research and input from John Lincoln. Learn more about Ignite Visibility

You may also like:


  • How to Improve Your Local SEO Strategy: Best Practices for…
  • keyword cannibalization
    Keyword Cannibalization: How to Fix It and Prevent It

  • What is Referral Traffic? How to Measure It in GA4

  • What is Canonicalization? Using Canonical Tags to Improve SEO

Search Here

NEWSLETTER // SIGN UP NOW

About Ignite Visibility

Ignite Visibility is a premier full-service digital marketing agency based in San Diego, CA. The Ignite Visibility mission is to provide the most effective digital marketing solutions in the industry, a high-touch customer experience, deliver results and use profits to reinvest in client success, employee success and the community. Ignite Visibility is one of the highest awarded digital marketing agencies in the industry, works with some of the biggest brands in the world and is a 6x Inc. 5000 company. Learn more about our services.

 

Contact Us. Let’s Chat!

  • Hidden

Marketing Guides

SEO In 2020: How To Prepare For Major Disruption

"SEO: The Movie" - Have You Seen Our Film? Watch Now

"Social Media Marketing: The Movie" - Have You Seen Our Film? Watch Now

Amazon Seller Central vs Vendor Central

Listen To The Podcast Featuring The Best Minds In Marketing

John Lincoln Interviews Global Director of Digital Marketing & Strategy at Qualcomm, Jessica Jensen

Check Out 227 Free Online Marketing Classes

The 2020 Guide To Dominating SEO With Advanced Schema

Learn More About Our Digital Marketing Agency

Learn More About Our SEO Services

Learn More About Our Paid Media Services

SELECT CATEGORY

Become A Contributor

Interested in writing for Ignite Visibility?

APPLY NOW

Services

  • Search Engine Optimization
  • Pay Per Click Management
  • Conversion Rate Optimization
  • Website Design & Development
  • Social Media Company
  • Public Relations
  • Amazon Marketing Services
  • Franchise Marketing
  • International Services
  • Digital Marketing Agency Services

About

  • Our Team
  • Our Values
  • Clients
  • Reviews
  • UCSD Extension Courses
  • Careers
  • Tools & Resources
  • Sitemap

Contact

4250 Executive Square, Suite 100
La Jolla, California 92037

619.752.1955

Join The Newsletter

Sign up for our newsletter to get the latest from Ignite Visibility.

google parther logo

©2023 Ignite Visibility. All Rights Reserved. Privacy Policy