If you are searching for anything product-related, you have probably seen Google’s recently updated search results. With options to filter by subcategories, stores that sell it, price, brand, and more, it’s an overwhelming experience.
In this article, we will take a look at the search results, features, and more. Our goal? To determine how a brand can generate the most sales from this chaotic webpage.
It All Starts With A Search
When you search for something on Google, you will see the following:
- 3 different ways to filter
- Results that are products
- Things to know
After this, you see…
- People also asked
- Organic results
- More products
- More organic results
You’ll then see videos, followed by organic results and product modules flip-flopping.
So, with this being the case, how do you approach it for SEO?
Google Product SEO: How To Optimize for Google’s Product Results
The best way to optimize for features is to make a list of what Google is returning.
Let’s stick with the Propane Leak Detector as an example. Google organizes search results by the following…
- Gas Type
- Stores
- Power Supply
- Price
- Brand
- Assistant Support
As far as “Things to Know,” the questions addressed are…
- How to check for propane leak?
- Best ways to find a propane leak
- 3 ways to detect a propane leak
- Propane leak detector DIY
Google Product SEO: Optimization Tip 1
Add all the product feature information to the page and mark it up with schema. You’ll also want to include Google’s product variant structured data, optimize the product for a keyword, and include status on delivery, in stock, price, item weight, and do your best to have good reviews.
Google Product SEO: Optimization Tip 2
Answer all the things to know and mark them up with FAQ schema.
This type of schema contains questions and answers and will help your content show up at the top of Google SERPs as a rich result. Use tools like JSON-FAQ Schema Generator to speed up the process.
Google Product SEO: Optimization Tip 3
Now, the final part of this is to ensure your product is in all the stores Google is recommending.
You also want to create videos that are similar to the ones being served and embed them on the page.
Google Product SEO: Optimization Tip 4
In the search results, you will also see third-party websites and social communities.
It’s a great idea to pitch these publications and be a part of the conversation on these websites. Make sure you are included.
Google Product SEO: Optimization Tip 5
You’ll also notice related searches. These are great web pages to make, blog topics, or content to also include on the page.
You can even look into repurposing old content to save time.
Your Google Product Page SEO Checklist
Here is a checklist for you to use:
- Perform a detailed search on Google and note the variety of filters available, such as subcategories, stores, prices, and brands.
- Identify the three main ways Google allows you to filter results: by product features, “People Also Asked” questions, and organic results.
- Make a comprehensive list of the features Google highlights for products, like gas type, stores, power supply, price, brand, and assistant support for a specific product search.
- Compile common questions under “Things to Know” related to your product and use them for content optimization.
- Include all product features on your page and enhance them with structured data markup, focusing on Google’s product variant structured data.
- Optimize your product pages with keywords, update the status on delivery, stock availability, price, item weight, and aim for positive reviews.
- Address all “Things to Know” questions on your page and use FAQ schema markup for better visibility.
- Ensure your product is listed in all recommended stores by Google and create videos similar to those found in search results, embedding them on your product page.
- Engage with third-party websites and social communities featured in search results by pitching your products and participating in relevant discussions.
- Create content or blog topics based on related searches observed in Google’s results to enhance your site’s relevance and authority.
At the end of the day, it’s about having a great product, with the right information, listed in the right places online.
Good luck with your Google Product SEO!
