If you’re trying to optimize content so it ranks in Google Discover, you might want to spend that time doing something more productive. According to Google, you can’t do anything to appeal to Discover’s interest-matching algo. The company stated that in a recent help document. Follow along and I’ll explain more about what’s in that…
Cumulative Layout Shift: How to Solve CLS Issues
Come 2021, CLS will be an official ranking factor and Google will start docking URLs with poor scores, as shifty layouts indicate a poor user experience. You’ll want to learn how to monitor this metric and fix potential problems now to avoid losing your position and incoming traffic when there’s more at stake. Below, I’ll…
Largest Contentful Paint: How to Solve LCP Issues
It’s long been a challenge for web developers and SEOs to measure how quickly the most important on-page elements become visible to users. Largest Contentful Paint (LCP) aims to address this by measuring load times for most important on-page elements. Below, I’ll explain what LCP is, how to track your performance and how to resolve…
Google Will Shut Down Structured Data Testing Tool
Google is taking its Rich Results Test out of beta. As a result, the company will shut down the structured data testing tool. You can still use the old tool for a little while, but Google recommends you move to the new tool as soon as possible. Here’s what we know about the change. Benefits…
First Input Delay: How to Solve FID Issues
What is First Input Delay (FID)? How do I resolve FID issues? What We’ll Cover: What is first input delay? How Javascript and overuse of CSS causes this delay Different ways you can track FID How to solve first input delay issues First impressions are everything—especially when it comes to your website That’s why page…
Core Web Vitals for SEO – Ignite Friday
Updated: 3/17/2021 Remember the speed report in Google Search Console? It’s gone. Don’t worry, though. You can still get info about how quickly your web pages load with the new Core Web Vitals report. Here’s what you need to know about Google Search Console’s Core Web Vitals What We’ll Cover: Podcast: Overview Of How To…
Google Merchant Center Now Integrated With PayPal
Are you running an e-commerce website that uses PayPal as a payment option? If so, then you’ll be happy to learn that Google Merchant Center now integrates with PayPal. Additionally, if you don’t currently use Google Merchant Center but would like to, you can speed up your merchant verification process when you connect with PayPal….
Google Ads Tests Curbside Pickup Feature
Here we are nearing the end of the full-blown COVID-19 lockdown for much of the country, but it’s possible that social distancing will become the new normal. In that case, demand for curbside pickup will only increase and Google is on-board. Google Ads Curbside Pickup: An Indicator So what, exactly, is this new feature in Google…
Google May 2020 Core Update One Week In: ‘An Absolute Monster’
A week ago, Google rolled out its May 2020 Core update. Although the effects of the algorithm have yet to work their way through the system, we already know quite a bit about it. One SEO professional described the fallout using a single word: “carnage.” Another said it’s “an absolute monster.” Some strategists complained because…
It is Now Free to Sell on Google Shopping Platform
As the nation continues to withdraw from public life to thwart the spread of COVID-19, the consumer economy has come to a near-screeching halt, with businesses large and small taking massive hits. That being said, there couldn’t be a more perfect time to start using the Google Shopping platform, since Google has announced that it…