Google is consistently updating its algorithm to ensure it is serving up the best and most relevant pages for visitors. This page covers all of the Google algorithm updates for SEO that have occurred since 2012. The Ignite Visibility team updates this post any time an algorithm update it announced. The Google timeline history has…
Optimizing for Google’s AI Overviews: A Marketer’s Guide
It’s been nearly a year since Google rebranded Search Generative Experience (SGE) and officially launched AI Overviews (AIO). Since its global rollout, which expanded to over 100 countries by October 2024, the impact of AIO on search results has become increasingly clear. When AI Overviews were first introduced, many marketers speculated on their potential impact…
How to Build the Perfect Google Business Profile
Think a Google Business Profile is just for brick-and-mortar businesses? Think again! Businesses across industries are expanding their reach and increasing organic traffic by optimizing their Google Business Profile (GBP). In this blog, Sr. SEO Digital Strategist. Eric Solomon will explain how to set up your profile and optimize it to generate more organic traffic…
Google AI Mode: Essential Optimization for Evolving Search
Earlier this year, Google released its AI Mode tool to the public, providing users with a more immersive AI-powered search and chat experience. Monique De Leon, Ignite Visibility’s Associate Director of SEO, knows the importance of optimizing your SEO efforts and content for this AI tool to boost visibility on Google. In this blog, she’ll…
Use E-E-A-T to Climb to the Top of Search Engine Results
Ever wondered if your online presence is shaped by what you EEAT in SEO? Well, when it comes to Google and its ranking factors, that just might be the case. EEAT is an acronym that stands for “Experience, Expertise, Authority, and Trustworthiness,” and it’s Google’s guidelines to help prioritize which sites to rank and where…
Your 2025 Guide to Pest Control SEO
Search engine optimization, or SEO, is essential for pest control companies if they want to get ahead of competitors and attract valuable customers. At Ignite Visibility, we offer pest control SEO services that can help your company climb to the top of search engine rankings. With our services behind your business, you can rank for many…
Increase Your Local Presence: Tips for Google Local Service Ads
Stuck waiting for a plumber from across town? Google Local Services Ads can help! They put your local business at the top of search results, allowing customers to call or message you directly. In this blog, our VP of Paid Media, Ryan Cox, breaks down everything you need to know about Local Service Ads to…
Supercharge Your Ad Campaigns With Google Responsive Search Ads
Responsive search ads can do a lot to boost your ad traffic, but how do they work, and how can you get the most from them? These ads are becoming increasingly popular among all types of businesses, with 92% of advertisers using at least one Google responsive search ad in their Google Ads campaigns. In…
From Start to Success: How Long Does SEO Take to Boost Your Ranking?
SEO is a long game… but how long? Some experts say it’ll be 3-6 months before you start to see any results. Others say that significant results can take between 6-12 months. In this blog, John Lincoln, SEO expert, will cover the various factors that play a role in how long it takes to see…
A Complete Guide to Google Perspectives & How to Use Them for Better SEO
Introduced in June 2023, Google Perspectives is gaining popularity as more people are using it for insights across the web. This could have an impact on branded and non-branded searches in significant ways. It puts third-party opinions front and center. It was one more addition to Google search filters, which are essential in helping people…