What is the value of your brand to customers? What kinds of pain points can you solve, and what unique benefits set you apart from competitors? Take a look at your value proposition. In this blog, we will explain why having a value proposition in marketing is important and how it can set you apart…
Customer Feedback Systems: What They Are & Why You Need Them
To give your customers the best possible results as a business, it helps to know what those customers are thinking. Enter customer feedback systems, which can provide you with the frameworks and tools needed to collect and evaluate input from customers to find out what they want and whether they’re happy with your brand and…
The Ultimate Online Lead Generation Playbook for 2026
Covers six channels for capturing qualified prospects — paid ads, SEO, social, email, CRO, and creative — plus lead magnets like calculators, quizzes, webinars, and free tools, and the common mistakes that quietly waste lead-gen budget.
A Complete Guide to Responsive Display Ads
What if you could make your ads better and smarter without spending ages on them? Google’s responsive search ads can do just that, using advanced machine learning to show the best ad to your audience. Using responsive display ads the right way, you can maximize your reach, boost engagement, and increase the efficiency of your…
How Standard Operating Procedure Guides Marketing Campaigns
A standard operating procedure, or SOP, provides essential guidelines for businesses of all kinds when completing work for clients. Among other industries, standard operating procedures are crucial in marketing, providing agencies with the groundwork needed to develop highly effective campaigns and communicate efforts to clients. In this blog, Sebastian Turner, VP of Business Development, will…
Broad Match Modifier: The History Behind It & How It Works Now
Using Google Ads to develop paid media ad campaigns, advertisers used to be able to improve their ad targeting using a keyword match type called broad match modifier (BMM). However, as of 2021, this match type is gone, with Google’s phrase match format taking its place. In this blog post, Scott McCutchan, Sr. Director of…
What is a Digital Marketing Consultant? (And How to Find the Right One)
You’ve heard of digital marketing consulting. You may even have a vague idea of what it entails. But for many, “consultant” is thrown around as an umbrella term for anything and everything. However, a digital marketing consultant is particularly important in today’s online landscape, which is growing increasingly complex and competitive. To get the most…
First Party and Third Party Cookies: Your Step-by-Step Marketing Transition Guide
We’ve long talked about the arrival of a cookie-less world, but like anything else in digital marketing, that position seems to be ever-evolving. Are they going? Are they staying? In this blog, James Semczuk, Analytics Strategist, will talk about third party cookies, their impact on digital marketing, and where a browser might get cookies. What…
Extend Your Reach Online With Hulu Advertising
Want to excel with streaming advertisements? Hulu, especially since its acquisition by Disney, continues to grow as one of the top streaming platforms among audiences of all types. Today, Hulu has more than 43 million subscribers, with 4.4 million of them subscribing to Live TV, and the platform saw a total of $12 billion in…
The Ultimate Investor’s Guide to the Top 17 Chicken Franchises in 2025
If you’ve tasted one chicken, you’ve tasted them all, right? Wrong! This little bird has created some of the fastest-growing franchises in the world! In this blog, Elizabeth Seigle, Content Strategist, will dive into the best chicken franchise opportunities and how they make themselves stand out from the flock! What You’ll Learn How Chicken Franchises…