Certain types of content gain more links and shares than others. Yet, striking the golden balance between being link-worthy and shareable can feel like trying to lasso a unicorn while blindfolded. It’s time to pull off that blindfold. In this article, Theresa Bass, Digital PR Strategist, unmasks the content types that’ll have reputable sites linking…
Advolution: How to Build a Systematic, Self-Improving & Future-Proof Digital Marketing Program
Digital marketing expert John Lincoln is proud to announce the launch of his latest groundbreaking book, Advolution! Often at the forefront of the industry, John has been a leader in the digital marketing space for over 15 years. He’s worked with thousands of clients to increase their sales and brand awareness through digital marketing. When…
YouTube Specs: All You Need to Know About YouTube Video Specs
YouTube remains the most popular video streaming platform. In fact, over half of internet users visit the site daily, generating billions of views. So, if you’re advertising on this platform, it’s important to get it right. In the following article, we’ll review YouTube ad specs and the options available for advertisers on YouTube. What We’ll…
Should You Pay for Twitter Verification?
In a world where 280 characters can cause a scandal, start a revolution, or make us laugh till we cry, Twitter is a dominant force. With 368 million daily active users, it’s evolved into a buzzing hub of information exchange, news dissemination, and meme creation. Twitter’s blue checkmark, a symbol of authority and authenticity, has…
How to Use Q&A (Question and Answer) and FAQ Schema Markup
Question & answer schema, also known as Q&A or FAQ schema, gives you more real estate in Google! And it might even help with voice search… In this article, we’ll dive into all you need to know about schema and how you can add it to your site. What You’ll Learn: What schema is What…
How To Use 301 Redirects To Boost Traffic & Retain Authority
What is a 301 redirect and how do you use it? It’s a tool that every digital marketer should know how to use to help retain their authority or even boost their site traffic. Keep reading to find out more about this popular permanent redirect, how to use it, and practices that you should avoid….
Unlocking the Power of Bottom of Funnel (BoFU) Marketing
The bottom of the funnel is where the metaphorical bases are loaded. You have the potential to score big with a well-executed bottom-of-funnel (BOFU) marketing plan. But only 14% of marketers are making BOFU content, while 50% are making TOFU content. This means they miss a chance to convert their leads into sales. So in…
What is a Whitepaper?
When you hear the word “whitepaper” what do you think of? In politics, a whitepaper refers to a document that presents policy preferences before any official legislation is introduced. In the tech world, a whitepaper is often an authoritative report that explains the benefits of new technology. So, what are whitepapers in marketing and business?…
Ignite Visibility Takes on Equity Investment to Fund Growth
Ignite Visibility is thrilled to announce our new partnership with Mountaingate Capital! From the moment we met the Mountaingate team we knew they were the perfect partner. Mountaingate shares our values, our vision and has the highest level of expertise in the category. We could not have found a better partner. At Ignite Visibility, our…
Want To Build A Successful Franchise Marketing Strategy? Here’s How.
Some of our largest clients are franchises. In this article, I outline the basics – both to attract franchisees and keep each franchise up and running. While some of the information will apply to both attracting and retaining them, there are a few differences between the two. Here is how to build a successful…