Optimizing your franchise sales process and aligning it with marketing is critical to driving franchise development success. This is where a well-executed sales enablement strategy plays a pivotal role. Sales enablement is particularly essential in today’s sales strategies, as it provides sales teams with the most effective content, tools, and training to maximize win rates…
Celebrating Three Major Industry Recognitions: W3, OMMA and OpenAI Achievement
Ignite Visibility, one of the nation’s leading performance marketing and technology agencies, is celebrating a landmark year of recognition and achievement across marketing, AI, and innovation. The company earned top honors at the OMMA Awards and W3 Awards, and was also recognized by OpenAI for processing over 10 billion tokens through its AI-driven platform, Rallio….
Influencer Marketing ROI: How to Measure Your Success
Although influencer marketing is a great way to connect with audiences, you need to measure your campaigns to gauge success. Using the right key performance indicators (KPIs) based on your goals will help you determine what’s working and what isn’t, which can help you further optimize your campaigns for long-term success. As the influencer landscape…
The Top AI Image Generators for Marketing
It’s no secret that the emergence of AI-generated images has captured the imagination of creators worldwide. These innovative tools, known as AI image generators, have quickly skyrocketed in popularity for their ability to produce visually compelling and diverse images. In this post, Oscar Lutteroth, Chief Creative Officer, will take a closer look at the features…
Value Proposition Examples: What Selling Points Resonate?
What is the value of your brand to customers? What kinds of pain points can you solve, and what unique benefits set you apart from competitors? Take a look at your value proposition. In this blog, we will explain why having a value proposition in marketing is important and how it can set you apart…
Customer Feedback Systems: What They Are & Why You Need Them
To give your customers the best possible results as a business, it helps to know what those customers are thinking. Enter customer feedback systems, which can provide you with the frameworks and tools needed to collect and evaluate input from customers to find out what they want and whether they’re happy with your brand and…
The Ultimate Online Lead Generation Playbook for 2026
Covers six channels for capturing qualified prospects — paid ads, SEO, social, email, CRO, and creative — plus lead magnets like calculators, quizzes, webinars, and free tools, and the common mistakes that quietly waste lead-gen budget.
How Standard Operating Procedure Guides Marketing Campaigns
A standard operating procedure, or SOP, provides essential guidelines for businesses of all kinds when completing work for clients. Among other industries, standard operating procedures are crucial in marketing, providing agencies with the groundwork needed to develop highly effective campaigns and communicate efforts to clients. In this blog, Sebastian Turner, VP of Business Development, will…
Broad Match Modifier: The History Behind It & How It Works Now
Using Google Ads to develop paid media ad campaigns, advertisers used to be able to improve their ad targeting using a keyword match type called broad match modifier (BMM). However, as of 2021, this match type is gone, with Google’s phrase match format taking its place. In this blog post, Scott McCutchan, Sr. Director of…
What is a Digital Marketing Consultant? (And How to Find the Right One)
You’ve heard of digital marketing consulting. You may even have a vague idea of what it entails. But for many, “consultant” is thrown around as an umbrella term for anything and everything. However, a digital marketing consultant is particularly important in today’s online landscape, which is growing increasingly complex and competitive. To get the most…