The Internet is an ever-changing entity and marketers are constantly seeking new ways to attract the consumer. Thanks to the rise of social media, mobile Internet access, and SEO strategies, marketers have a full playing field to work with. Marketers now have the ability to reach their customer-base from all different angles. The Internet will continue to bring upon changes, but until then, here are a few Internet marketing facts for 2013.
Mobile Internet Marketing Facts
Accessing the internet from a mobile phone has increased tremendously over the past two years, as it has gone up about sixty percent. That puts us at over 800 million people browsing the internet from their mobile phone.
Free voice calls to friends can be attributed to the new app by Facebook. To make the call, both users must be signed into Facebook and have their chat open, which in turn may cause more users to stay logged into Facebook.
The baby boomers are gradually giving in to using this new technology of Internet on cell phones. The 55-64 year old age bracket on Twitter has shot up with about an 80% growth rate since last year.
Today, around 1.1 billion people have access to Internet on a mobile device. Imagine the amount of marketing that can be driven their way at such convenience. Nowadays we multitask with electronic devices. It is quite common for people of today to be browsing on their Android or iPad while watching their favorite cable series.
SEO Internet Marketing Facts
SEO of 2013 goes hand-in-hand with quality now. Google has become expert in providing quality websites over ones full of spam when doing a search.
Search engines have come to place major value on diversity of your website’s backlinks. The old days of buying those cheap links from low quality sources are long gone.
A whopping 98% of B2B companies have plans to uphold or increase budgets for SEO in the coming year.
SEO for your company is better left in the hands of an agency. 21% of marketers are highly satisfied with their program performance, compared to just 11% who have the SEO done out of someone’s house.
About 78% of Internet users report that their time on the Internet goes to research of a product. Along with that, 46% of all searches on the average day are dedicated to finding information on products and services.
SEO stands at the top of the list as the most effective lead generation tactic, as 34% of marketers have given it a big thumbs up.
The demand for SEO skills is huge in our world of today. For example, Indeed.com has increased postings of SEO jobs by 1900%.
Social Media Internet Marketing Facts
Images are on the rise and will only continue to do so, with Instagram and Pinterest serving as a couple prime examples. However you choose to market your company, images would be an ideal aspect to include.
About 76% of marketers think they know what the consumer wants in terms of social media content, yet only about 34% have actually asked the consumer about it.
Confusion exists between marketers and consumers on what the consumer wants in terms of social media. While the majority of marketers believe insights for buying decisions and customer service are at the top of the list, consumers think differently. They are more interested in deals and promotions, along with some type of rewards program.
Throughout the world, about 86% of companies have some sort of content connected with Facebook or Twitter.
Although the use of social media in business is continuing to grow, fewer than 20% of companies have actually connected social media with their customer service, sales, or product development methods.
The use of social media reels in web traffic for your website. Businesses with a thousand Facebook ‘Likes’ or 51-100 Twitter followers are much more likely to generate web traffic.
In the United States, about 92% of companies now use social media to help get their name, product, and service out there.
The average Facebook user spends about seven hours per month browsing on this addictive website.
About one third of CEO’s fail to recognize the importance of their company’s reputation through social media websites.
Social media is growing and doesn’t show signs of slowing down anytime soon. Facebook and Twitter are not a mere fad, instead they have come to shape how people use the internet these days.
We all know that Facebook is a top competitor in the social media world. However, its daily users has increased to 665 million. That is not even the total amount of users on Facebook that is just the people who visit the website on a daily basis.
Just last year, YouTube had about 3 billion hours of video watched on a monthly basis. The year of 2013 has come to double that number, with around 6 billion hours of video now being watched on YouTube.
TV has been a prime source of entertainment for decades, but social media has changed the way we even watch TV. 67% of people watch TV while simultaneously on their tablet, smart phone, or laptop.
Retargeting has gone mainstream in the modern day. Ever wonder why the product you were just looking at on Amazon followed you over to YouTube? Companies are realizing the importance of retargeting as it has proved to be a major factor in reeling in customers.
About 79% of marketers calculate website traffic driven by social media, yet only 26% actually go on to see if it has brought upon leads and sales.
Google+ is on the rise big time and over half of its users are under the age of 25. Along with that, about 71% of the users are male as well.
87% of small to midsized businesses say that social media has helped their company grow over the past year. 80% say they look to increase their use of social media in 2013.
Social media is getting smarter, which in turn will help your business. Many businesses are confused with the workings of social media, but platforms like Wildfire and ShortStack and gradually making it an easier world to advertise in.
LinkedIn has proved itself to be a major player in the social media game, yet only 51% of its users have a “complete” profile on the site.
The majority of people on LinkedIn use its services to research people or companies, with about 77% of users falling under this category.
Attributing measurement to your social media marketing strategies is key. If you have a customer viewing your product through multiple platforms of social media sites, how do you know which one was effective?
In terms of B2B sales, LinkedIn has proved itself to be the top driving factor. B2C business is most successfully driven by Pinterest.
If you are looking to connect with a top-level executive on a social media site, LinkedIn is your destination. 26% of Fortune 500 CEO’s have a profile on LinkedIn, while less than 8% are on Facebook.
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