New ways to search are developed daily. In particular, Siri and Google’s new voice activated search engine, coined by many as Jelly Bean because Google has yet to name it, both present two excellent opportunities for furthering the job description of SEO experts.
Inherent to the iPhone and Droid smart phones, these two search devises are being utilized by more users daily. It makes sense, why type when you can simply ask your phone for the information you need. The good news is that in general it queries the same information that Google would make accessible via search engine, this means that people will get traffic as a result of this info. However, there are also some differences to keep in mind. Furthermore, this may evolve overtime so it will be something to watch.
It has been noted that both Siri and Google Jelly bean are utilized mostly for local information. This makes optimizing for these search engines more valuable for those looking to present local information. An example would be a local restaurant, movie theater, sporting good store, etc. In accordance of with this local idea, Siri pulls much of its information from local websites. Examples of this would be Google maps, Yelp, etc.
Overall, Siri search engine optimization is definitely starting a buzz in the SEO world. The industry cannot simply ignore it. There are many SEOs writing on the topic already, but all lack a structured plan to specifically attack this search vertical. This is to be expected due to how new it is. The good news is that by doing good local SEO you should hit some elements of Siri as well. The Google Jelly Bean engine is not even out yet, so we can wait on this one.
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