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Home / Internet Marketing / The Future of SEO: Siri and Google Jelly Bean

The Future of SEO: Siri and Google Jelly Bean

July 14, 2012 By IgniteVisibility

New ways to search are developed daily. In particular, Siri and Google’s new voice activated search engine, coined by many as Jelly Bean because Google has yet to name it, both present two excellent opportunities for furthering the job description of SEO experts.

Siri SEO

Siri SEO

Inherent to the iPhone and Droid smart phones, these two search devises are being utilized by more users daily. It makes sense, why type when you can simply ask your phone for the information you need. The good news is that in general it queries the same information that Google would make accessible via search engine, this means that people will get traffic as a result of this info. However, there are also some differences to keep in mind. Furthermore, this may evolve overtime so it will be something to watch.

It has been noted that both Siri and Google Jelly bean are utilized mostly for local information. This makes optimizing for these search engines more valuable for those looking to present local information. An example would be a local restaurant, movie theater, sporting good store, etc. In accordance of with this local idea, Siri pulls much of its information from local websites. Examples of this would be Google maps, Yelp, etc.

Overall, Siri search engine optimization is definitely starting a buzz in the SEO world. The industry cannot simply ignore it. There are many SEOs writing on the topic already, but all lack a structured plan to specifically attack this search vertical. This is to be expected due to how new it is. The good news is that by doing good local SEO you should hit some elements of Siri as well. The Google Jelly Bean engine is not even out yet, so we can wait on this one.

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About The Editor

John E Lincoln, CEO

John Lincoln is CEO of Ignite Visibility, one of the top digital marketing agencies in the nation and a 6x Inc. 5,000 company. Lincoln is consistently named one of the top marketing experts in the industry. He has been recipient of the Search Engine Land "Search Marketer of the Year" award, named the #1 SEO consultant in the USA by Clutch.co, most admired CEO and 40 under 40. Lincoln has written two books (The Forecaster Method and Digital Influencer) and made two movies (SEO: The Movie and Social Media Marketing: The Movie) on digital marketing. He is a digital marketing strategy adviser to some of the biggest names in business. John Lincoln is the editor of the Ignite Visibility blog. While he is a major contributor, he does not write all of the articles.

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