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Home / Case Studies / Case Study: Energy Muse: 900% SEO ROI in One Year

Case Study: Energy Muse: 900% SEO ROI in One Year

March 3, 2017 By John Lincoln

seo case study

EnergyMuse.com is a fast-growing e-retailer that sells inspirational crystal energy jewelry nationally.  They became Ignite’s client on June 2014 to enhance their organic traffic and sales.

Goal

Increase organic traffic and sales through the website.

Results

The data below depicts the organic traffic levels showing record highs each and every month Ignite has been on the account. We can clearly see that traffic was stagnant prior to Ignite and then an explosion of traffic when the Ignite Visibility methodology took effect.

20x More Traffic from Organic referrals than on Mid-2014

Energy Muse

If we compare the first two years since Energy Muse engaged with Ignite it’s possible to see that with our advanced SEO techniques we’ve been promoting great business growth resulting in a 60% Increase in Organic Revenue year-over-year.

As shown, we have steadily grown Energy Muse’s keyword rankings over time through implementation of our advanced SEO techniques.

Energy Muse SEO 2

The following chart is a sample of some of the top 15 keyword rankings achieved with this campaign. We’ve gained the top position for many high-traffic search terms in their space:

Keyword Google Rank 11/21/2016 Search Volume

(Exact Match – USA)

healing stones 1  8,100
crystals for sale 1  6,600
stones and crystals 1  1,600
buy crystals 1  1,300
energy stones 1  880
copal incense 1  880
crystal power 1  880
root chakra stones 1  880
spiritual stones 1  720
stones for anxiety 1  720
meditation stones 1  590
power crystals 1  480
buy crystals online 1  390
energy necklace 1  390
calming stones 1  390

Finally, the graph bellow represents Energy Muse Return Over Investment (ROI) for their SEO investments with Ignite. As we can see, they’ve experienced positive ROI that has been growing year-over-year.

ROI

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About John Lincoln

John Lincoln (MBA) is the CEO of Ignite Visibility, a top performance marketing agency backed by Mountaingate Capital. A digital marketing strategist and keynote speaker, Lincoln has managed over 1,000 marketing programs for brands like DoorDash, HBO, Tony Robbins, and Experian. Under his leadership, Ignite Visibility has been named a leading digital marketing agency in the U.S. and made the Inc. 5,000 list six times. Lincoln also spearheaded the development of CertaintyTech, a cutting-edge media mix modelling and forecasting platform. An award-winning marketer, Lincoln has authored three books, including Advolution (2022), and produced films such as SEO: The Movie. Recognized as a Top Business Leader, he has been featured in Forbes and The New York Times and spoken at global events like Web Summit and SMX. Lincoln's mission is to empower businesses through innovative digital strategies while reinvesting in clients, employees, and the community.

About Ignite

Ignite Visibility is a premier full-service digital marketing agency. We were founded in San Diego, CA but are now a 100% remote-first company with Igniters and clients around the globe.

Ignite Visibility is one of the highest awarded digital marketing agencies in the industry, works with some of the biggest brands in the world and is a 6x Inc. 5000 company.

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