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Home / Archives for YouTube

YouTube Specs: All You Need to Know About YouTube Video Specs

May 25, 2023 by John E Lincoln

YouTube remains the most popular video streaming platform. In fact, over half of internet users visit the site daily, generating billions of views.  So, if you’re advertising on this platform, it’s important to get it right. In the following article, we’ll review YouTube ad specs and the options available for advertisers on YouTube.  What We’ll…

Unpacking the Video Marketing Trends that Truly Matter in 2023

May 17, 2023 by Oscar Lutteroth

If a picture’s worth a thousand words, how many is a video worth? A million? A billion? Well, we won’t attempt to quantify it—but let’s just say it’s a lot. So let’s cut to the chase: in 2023 if your business isn’t capitalizing on video marketing, it’s the digital equivalent of going dark. Why Video…

How to Increase YouTube Views (20 Tips to Boost Traffic)

April 17, 2023 by John E Lincoln

Almost 5 billion videos are watched on YouTube every day. So how do you drive traffic to your youtube channel? How to Increase YouTube Views When learning how to increase your YouTube views, you have to understand the difference between impressions and views. Impressions account for how many times viewers saw your thumbnail. This doesn’t…

15 Tactics to Create YouTube Engagement

November 2, 2022 by John E Lincoln

With approximately 2.6 billion (yes … BILLION) users, it’s no wonder that businesses and brands are loving the exposure they get through YouTube videos. The one downside? There are over 51 million YouTube channels. If you want to get seen on this platform, you have to put the work in. Here are 15 different out-of-the-box…

How to Get Views on YouTube: How We Broke 10 Million Views

June 29, 2022 by John E Lincoln

We broke 10 million views on YouTube.  In this article, I’ll break down the 11 steps we took to get there – and how we plan to grow even faster.  How to Get Views on YouTube Let’s start with what we did right.  Here are the steps we took to increase YouTube traffic and engagement. …

YouTube Shorts: Are They Worth It? – Ignite Visibility

May 24, 2022 by John E Lincoln

Thanks to the rise of TikTok, short-form video content is taking the social media world by storm. This type of content is fun, entertaining, and easy to watch.  After seeing the success TikTok was having, other social media platforms quickly jumped onto the trend, releasing their own versions of short-form video content. Let’s talk about…

YouTube TV Ads: Why You Should Create a Shoppable TV Screen

May 11, 2022 by John E Lincoln

Looking for a way to establish a strong connection with audiences and drive action? Connected TV (CTV) offers an excellent opportunity for advertisers. YouTube now allows advertisers to create video action campaigns using YouTube TV ads. In the following post, we will explore what CTV is, how shoppable YouTube ads work, and how you can…

Beginner’s Guide to YouTube Ads: How to Start a Successful Campaign

March 8, 2022 by John E Lincoln

 Are you wondering if YouTube ads are right for your business? How do YouTube Ads Work? In this article, I’ll go over ad formats, when to use them, and how to assess whether YouTube is right for your brand. Without further adieu—here’s your YouTube advertising guide. What You’ll Learn: Why YouTube is Critical for…

How to Get Free Subscribers on YouTube with This 1 Hack

December 14, 2021 by John E Lincoln

Curious about how to get more YouTube subscribers and increase engagement with your online videos? You can do that with a simple YouTube trick. All you need to do is make use of a simple feature you may be ignoring. What We’ll Cover: The #1 YouTube subscriber trick: the End Screen How to qualify to…

Google Video Markup: New Tools to Help Your Videos Stand Out

June 2, 2021 by John E Lincoln

At Google’s latest developer conference, Google I/O 2021, they announced some new ways content creators can get more eyes on their videos. This includes two new types of structured data. The latest Google video markup features are clip markup and seek markup. How do you use video clip markup and seek markup for SEO? Let’s…

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About The Editor

John E Lincoln, CEO

John Lincoln is CEO of Ignite Visibility, one of the top digital marketing agencies in the nation and a 6x Inc. 5,000 company. Lincoln is consistently named one of the top marketing experts in the industry. He has been recipient of the Search Engine Land "Search Marketer of the Year" award, named the #1 SEO consultant in the USA by Clutch.co, most admired CEO and 40 under 40. Lincoln has written two books (The Forecaster Method and Digital Influencer) and made two movies (SEO: The Movie and Social Media Marketing: The Movie) on digital marketing. He is a digital marketing strategy adviser to some of the biggest names in business. John Lincoln is the editor of the Ignite Visibility blog. While he is a major contributor, he does not write all of the articles.

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