Thanks to the rise of TikTok, short-form video content is taking the social media world by storm. This type of content is fun, entertaining, and easy to watch. After seeing the success TikTok was having, other social media platforms quickly jumped onto the trend, releasing their own versions of short-form video content. Let’s talk about … [Read more...]
YouTube Specs: All You Need to Know About YouTube Video Specs
YouTube remains the most popular video streaming platform. In fact, over half of internet users visit the site daily, generating billions of views. So, if you’re advertising on this platform, it’s important to get it right. In the following article, we’ll review YouTube ad specs and the options available for advertisers on YouTube. What … [Read more...]
YouTube TV Ads: Why You Should Create a Shoppable TV Screen
Looking for a way to establish a strong connection with audiences and drive action? Connected TV (CTV) offers an excellent opportunity for advertisers. YouTube now allows advertisers to create video action campaigns using YouTube TV ads. In the following post, we will explore what CTV is, how shoppable YouTube ads work, and how you can … [Read more...]
Beginner’s Guide to YouTube Ads: How to Start a Successful Campaign
Are you wondering if YouTube ads are right for your business? How do YouTube Ads Work? In this article, I'll go over ad formats, when to use them, and how to assess whether YouTube is right for your brand. Without further adieu—here's your YouTube advertising guide. What You'll Learn: Why YouTube is Critical for Advertisers … [Read more...]
How to Get Free Subscribers on YouTube with This 1 Hack
Curious about how to get more YouTube subscribers and increase engagement with your online videos? You can do that with a simple YouTube trick. All you need to do is make use of a simple feature you may be ignoring. What We'll Cover: The #1 YouTube subscriber trick: the End Screen How to qualify to add an End Screen How to add an … [Read more...]
Google Video Markup: New Tools to Help Your Videos Stand Out
At Google's latest developer conference, Google I/O 2021, they announced some new ways content creators can get more eyes on their videos. This includes two new types of structured data. The latest Google video markup features are clip markup and seek markup. How do you use video clip markup and seek markup for SEO? Let's uncover the … [Read more...]
YouTube Earnings Metrics RPM and CPM: What Are They?
Wanna know how much cash you’re taking to the bank from all YouTube monetization methods? Now, YouTube has a metric for that. Even better: the metric shows you the revenue you’re earning relative to video views. Let’s take a deep dive into the new feature. New YouTube Metric Shows Producers How Much They’re Earning YouTube Revenue Per Mille … [Read more...]
YouTube Launches 4 New Studio Features that Boost Viewer Experience
Here’s some good news if you’re into video marketing: YouTube announced the release of four new features that will help you promote your brand online. You can use some of the new enhancements right away. Others will roll out over the next few weeks. Let’s take an in-depth look at each of the YouTube studio features in detail. See When Your … [Read more...]
How to Easily Translate YouTube Videos in New Languages
A little while back, I was on a client call and I got stumped. Yep… It happens. The client wanted to know how they should go about translating YouTube videos. After doing a little research, here's what I came back with. What We'll Cover: The benefits of translating YouTube videos Translating your YouTube captions Translating your … [Read more...]
How to Use YouTube to Drive Traffic to Your Website
YouTube, of course, is the second most-visited website in the world, second only to Google. YouTube videos bring some serious SEO benefits including more ranking opportunities and--thanks to the thumbnail art and video carousels, a lot more visibility than your average result. In this article, I’m going to show you some ways that you can turn … [Read more...]
