For companies with multiple locations, visibility in local search results matters. At least 21% of consumers use search daily to find local businesses. A multi-location SEO strategy is crucial for capitalizing on this trend. In this article, we will discuss the benefits of multi-location SEO and provide strategy tips. What You’ll Learn What is Multi-Location…
Google Site Reputation Abuse Policy Now in Effect: Warnings About Third-Party Content
Google has a new rule to scrutinize third-party content. When websites post third-party content to manipulate search engines and gain rankings, it’s not fair, and Google’s doing something about it with its new site reputation abuse policy. In this post, Danny Conlon, VP of Product and Marketing, will review the policy, its consequences, and why…
In-House Marketing vs Agency: Which One is Better?
Feeling overwhelmed by the in-house marketing vs agency marketing debate? We hear you! Let’s sort through the pros and cons of both in-house teams and agencies to help you find the perfect marketing partner who’ll fuel your brand’s long-term success. What You’ll Learn: Should You Hire An In-House Marketing Agency? Should You Hire a Digital…
What is Schema Markup? Your Complete Guide to Using Schema Markup
Want more people to find you on search engines in rich snippets at the top of results? Schema markup can be the key to taking your SEO to the next level as you gain a competitive edge through good technical optimization. In this blog, Ray Day, our SEO Strategist, will walk you through what schema…
LinkedIn SEO: 10 Steps to Optimizing Your LinkedIn Profile
LinkedIn is much more than a professional social media platform. It’s critical for recruiting candidates and engaging B2B buyers. It’s also a search engine. In this blog, our Senior Director of Social Media, Carl Bivona, will explain how LinkedIn SEO tactics can improve your profile’s visibility in search results. What You’ll Learn What is LinkedIn…
How to Fix International SEO Targeting Errors Quickly and Effectively
Tackling SEO in your home country is one thing. International SEO targeting is another. With international SEO comes errors, and you need to know how to fix them. What We’ll Cover: What is International SEO? International SEO Mistakes to Avoid Start Debugging International SEO Issues 4 Ways to Debug International SEO Targeting Issues FAQs: International…
How to Secure Featured Snippets and Dominate Google Search Results
One of the best ways to get the word out about your brand is to land a search result in a featured snippet. In this article, we’ll go over how to find snippet opportunities. What We’ll Cover: What Is A Featured Snippet? Why Do Featured Snippets Matter? How to Review Your Current Snippets How to…
How to Use Q&A (Question and Answer) and FAQ Schema Markup
Question & answer schema, also known as Q&A or FAQ schema, gives you more real estate in Google! And it might even help with voice search… In this article, we’ll dive into all you need to know about schema and how you can add it to your site. What You’ll Learn: What schema is What…
What is Semantic Search? Does it Matter for SEO in 2023?
As search engines become more advanced, they find new ways to process queries and return better results. Semantic search is a significant advancement that helps search engines interpret the true meaning behind a search query rather than simply matching keywords. So in this article, we’ll explain how semantic search works and how to leverage it…
20 Must-Have SEO Chrome Extensions You Should Download Today
For new marketers just starting out or experienced ones looking to brush up on their skills, the words search engine optimization or SEO can be intimidating. The good news is, there are some really incredible and easy-to-use SEO Chrome extensions that will make your life as a digital marketer easier. In this article, I’ll answer…