As digital marketers, one of the most common questions we get from our clients is how to get that coveted number 1 spot on Google’s Search Results Page. There’s a science behind Google’s Search Results Algorithm and it’s constantly evolving but that doesn’t mean that ranking high is out of reach. In this article, I’m…
Why You Should Use Emojis in Your SEO Strategy
Emoji SEO’s Opportunities: Emojis are on the verge of changing language as we know it. While they are mainly used for instant messaging they are increasingly being utilized in SEO strategy to help with organic rankings. Many businesses stand to gain an advantage and more noticeability amongst the crowd of results on Google and other…
2020 Ultimate Guide to Google SERP Features
Are you ranking for SERP Features? If not, you want to be. In this article, I’ll cover the top SERP features, how you can track them and how to optimize your content for each. What You’ll Learn: What are SERP features? How to track them in SEMrush Local teaser pack Local knowledge panel Featured snippets…
SEO Writing Beginners Guide: How to Write Content That Ranks
SEO writing is critical to your site’s success. In order to rank high, you have to know how to create copy that gets both searchers’ and search engines’ attention. In this article, I’ll break down the factors and best practices to consider for your SEO content. If you’ve been in the marketing game for a…
The Ultimate Guide to htaccess Files for SEO
For customized website performance and function .htaccess files allow developers to override or enable the main server configurations on web server software. By replacing the main server’s configuration files with your own, the .htaccess file is loaded to the web server. It’s then detected and executed by the server to alter the configuration of the…
The Best Ways to Get Quick SEO Results
Want SEO results? Good! In this article, I’ll cover three of the easiest ways to get results in search engine optimization. What You’ll Learn: Introduction to SEO Factors that drive the best SEO results How to leverage your content Optimizing your on-page SEO How to get better SEO results through link building How to get…
63 Ways to Increase Your Website Ranking And Conversions
In today’s fast-paced digital marketplace, search engine optimization (SEO) is a new term that seems to be on the top of every marketer’s mind. But, in a sea of competition, how do you attract users to your site and improve SEO results? With any website, there are several factors involved in your search engine ranking….
The Ultimate Guide to Content Marketing
Going into 2020, content marketing has gone beyond buzzword, proving it has serious staying power. A solid content strategy remains one of the most effective tactics you can use to drive traffic to your site and nurture visitors into customers. In this guide, I’ll go over what content marketing means today, as well as the…
How To Use Schema To Claim a Spot in the SERP Features
Google’s SERP is constantly changing. Perhaps the biggest shakeup to the scene has been the introduction of SERP features. And as they continue to take up more and more real estate, marketers need to know how to land their content in these features. In this article, I’ll go over some of the ways that you…
20 Tips to Reverse Engineer Your Competitor’s SEO
Competitive analyses are essential for any brand that wants to improve their SEO efforts. In this article, I’ll walk you through the process of reverse engineering SEO from competitor content to keywords and links. What We’ll Cover: Identifying target keywords Finding your competitors Reverse engineering competitors content strategy How to evaluate their content Evaluating…