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Home / Archives for Jen Cornwell

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Jen Cornwell

Jen Cornwell is a Director of Digital Strategy at Ignite Visibility with a passion for digital marketing, specializing in local SEO, lead generation and content marketing. After living in Upstate New York for 23 years, Jen moved to San Diego and traded snow for surf. Jen completed her undergraduate studies at University at Buffalo, SUNY with a BFA in Communication Design, then attended Syracuse University where she completed her MS in Advertising. With her four years of design, advertising and marketing experience, Jen has been able to work in both the traditional and digital worlds of advertising, with digital marketing providing the most rewarding experience.

About Jen Cornwell

Jen Cornwell is a Director of Digital Strategy at Ignite Visibility with a passion for digital marketing, specializing in local SEO, lead generation and content marketing. After living in Upstate New York for 23 years, Jen moved to San Diego and traded snow for surf. Jen completed her undergraduate studies at University at Buffalo, SUNY with a BFA in Communication Design, then attended Syracuse University where she completed her MS in Advertising. With her four years of design, advertising and marketing experience, Jen has been able to work in both the traditional and digital worlds of advertising, with digital marketing providing the most rewarding experience.

Outside of work, Jen spends her time exploring and enjoying sunny San Diego, including regular visits to Balboa Park, spending the weekends at the beach and exploring local hiking spots.

The Essential Guide to Image Optimization for SEO

By Jen Cornwell

SEO for images can help you further increase online visibility and rankings, ensuring audiences find you. In this blog, VP of SEO, Jen Cornwell, will talk more about image SEO and how you can optimize this content. What You’ll Learn What Is Image Optimization for SEO? What is Visual Search? The Importance of Optimizing Images…

40 Technical SEO Audit Mistakes You Should Always Avoid

By Jen Cornwell

A technical SEO audit will reveal hidden roadblocks that might be hurting your rankings. In this blog, Jen Cornwell, VP of SEO, will describe what technical SEO is and provide you with a list of factors that could be negatively impacting your rankings. What You’ll Learn What is Technical SEO? How Does Technical SEO Work?…

How to Rank Higher on Google: 10+ Expert Tips & Strategies

By Jen Cornwell

Want to increase your SERP ranking? Maybe hit that coveted first spot? This article will tell you how to improve your SEO strategy so that your healthcare practice starts hitting number 1.

Hreflang Tags: Why You Need Them & How to Implement Them

By Jen Cornwell

Hreflang tags. This strange-sounding combination of words comes with some major international SEO benefits. Learn what hreflang tags are, why you might need them, and how to correctly add them to your site. What You’ll Learn: What Is An Hreflang Tag? Breaking Down the Basics of Hreflang Tags How to Add Hreflang Tags to Your…

How to Fix International SEO Targeting Errors Quickly and Effectively

By Jen Cornwell

Tackling SEO in your home country is one thing. International SEO targeting is another. With international SEO comes errors, and you need to know how to fix them. What We’ll Cover: What is International SEO? International SEO Mistakes to Avoid Start Debugging International SEO Issues 4 Ways to Debug International SEO Targeting Issues  FAQs: International…

Revolutionizing Search: Everything We Know About Google Notes

By Jen Cornwell

In its never-ending quest to dominate the market, Google continues to be a trailblazer, constantly enhancing its suite of tools to meet user needs.  One of its latest offerings, Google Notes, is generating buzz for its promise to streamline the note-taking experience.  In this article, I’ll dive into what Google Notes is, who can benefit…

Keyword Cannibalization: How to Fix It and Prevent It

By Jen Cornwell

What You’ll Learn Defining Keyword Cannibalization How to Tell If You’re Cannibalizing Your Keywords Strategies to Identify Keyword Cannibalization Simple Fixes if You’re Cannibalizing Your Keywords 3 Tips to Prevent Keyword Cannibalization FAQs What Is Keyword Cannibalization? First off, you might wonder, “What is keyword cannibalization, exactly?” To define this term, it occurs when more…

The 2021 Guide to Google Passage Ranking

By Jen Cornwell

What I’ll Cover: A Rundown of the Passage Ranking Update Google Passage Ranking vs. Google Passage Indexing How to Shift Your Content Strategy for Passage Ranking Passage Ranking vs. Featured Snippets FAQs on Google Passage Ranking SEO strategy is always changing. This was evident by Google’s passage ranking update to their search algorithm in early…

How to Audit Your Site for the Google Page Experience Update

By Jen Cornwell

Google’s algorithms don’t come out of thin air. They’re all designed to improve the searching and browsing experience. As Director of Digital Strategy at Ignite Visibility, it’s up to people like me to respond to every Google SEO update and help clients surpass the status quo. So when it comes to the Google page experience…

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