Going into 2020, content marketing has gone beyond buzzword, proving it has serious staying power. A solid content strategy remains one of the most effective tactics you can use to drive traffic to your site and nurture visitors into customers. In this guide, I’ll go over what content marketing means today, as well as the strategies, tools, and … [Read more...]
How To Use Schema To Claim a Spot in the SERP Features
Google’s SERP is constantly changing. Perhaps the biggest shakeup to the scene has been the introduction of SERP features. And as they continue to take up more and more real estate, marketers need to know how to land their content in these features. In this article, I’ll go over some of the ways that you can use schema markup to ensure … [Read more...]
Search Query: What Marketers Need to Know About Targeting & Searcher Intent
Want to make the most of your search traffic? Then you need to take a deeper look at search queries. In this article, I’ll take you through the different types of search queries, and how to strategize for each. What We'll Cover What is a Search Query? What's the Difference Between Search Queries and Keywords? The Three Types of … [Read more...]
20 Tips to Reverse Engineer Your Competitor’s SEO
Competitive analyses are essential for any brand that wants to improve their SEO efforts. In this article, I’ll walk you through the process of reverse engineering SEO from competitor content to keywords and links. What We'll Cover: Identifying target keywords Finding your competitors Reverse engineering competitors content … [Read more...]
How To Find Featured Snippet Opportunities (A Complete Guide)
One of the best ways to get the word out about your brand is to land a search result in a featured snippet. In this article, we’ll go over how to find featured snippets opportunities. What We'll Cover: Why featured snippets matter How to check your current featured snippets How to find your competitors snippets Double down on … [Read more...]
3 Google Maps Marketing Tips That Drive Outrageous Traffic
Google Maps isn’t going anywhere. And lucky for local marketers, neither is Google Maps marketing. In this post, we’re digging into what Google Maps marketing is, why it’s so important, and how local businesses can take full advantage of it. What We'll Cover: What Google Maps marketing is Why it matters Major factors that affect … [Read more...]
Is Baidu For You? (Everything You Need to Know About Baidu SEO)
Are you familiar with Baidu SEO? As more and more western companies are expanding into Chinese markets, it's becoming more important than ever to consider Baidu and its role in driving relevant visits from users in China to your websites. In this article, I'll go over everything you need to know about Baidu SEO - how it’s different, how it ranks, … [Read more...]
How to Structure Your SEO Team (A Foolproof Formula)
Building an SEO team can be overwhelming. But I've got you covered. In this post, I’ll go over the key members of an SEO team, what they do, and how they can work together most effectively. What We'll Cover: Why a small team is best The benefits of using agency The benefits of having someone internal Key positions: SEO … [Read more...]
Domain Authority 101: How to Improve Yours Fast
Domain authority matters. Higher domain authority will result in better rankings for all your pages. In this post, I'll cover how to increase your domain authority and discuss exactly what it is. What We'll Cover: What domain authority (DA) is How it's calculated What's a good domain authority? How to find your DA How to … [Read more...]
How is Bing SEO Different than Google SEO? (Updated 2019)
There's no denying that Google is top dog when it comes to search engines, but a little engine called Bing isn't so far behind. Which means if Bing SEO isn't part of your strategy, you're missing out on some serious search market share. In this article, I'll break down why Bing SEO is important, as well as go over the key differences between … [Read more...]
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