In this post, I'll cover how to increase your domain authority, discuss exactly what it is, and whether it not it should be a main KPI. What We'll Cover: What it is How it's calculated What's a good domain authority? How to find your DA How to improve your DA: Create High-Quality Engaging Content Improve on-page SEO … [Read more...]
Why You Should Use Emojis in Your SEO Strategy
Emoji SEO's Opportunities: Emojis are on the verge of changing language as we know it. While they are mainly used for instant messaging they are increasingly being utilized in SEO strategy to help with organic rankings. Many businesses stand to gain an advantage and more noticeability amongst the crowd of results on Google and other search … [Read more...]
What are YMYL Websites? YMYL Content, Pages, and E-A-T
In case you don’t have enough SEO-related acronyms to keep track of, here’s one more: YMYL. That stands for “Your Money or Your Life.” In this article, I’ll go over what you need to know about YMYLpages and how to rank for them. What We'll Cover: What's considered YMYL How the Google Medic update affected sites labeled … [Read more...]
Off-Page SEO Guide: Techniques, Examples & Strategies
The old adage “if you build it, they will come” doesn’t exactly apply to websites. Because no matter how much time you spend optimizing your website, it won’t be successful unless you give people a way to find it. That’s where off-page SEO comes in. This off-page SEO guide has all the techniques and strategies you need to rank #1. What We'll … [Read more...]
Complete On-Page SEO Checklist
SEO is a different beast than it was back in the early 2000's. You need a strategy that accounts for that. In this article, I’ll walk you through a complete on-page SEO checklist. The On-Page SEO Checklist: Research what's ranking in the SERPS Keyword research Use short, descriptive URLs Use clean title tags How to Optimize an … [Read more...]
Bing SEO vs. Google SEO (updated 2020)
There's no denying that Google is top dog when it comes to search engines, but a little engine called Bing isn't so far behind. This means if Bing SEO isn't part of your strategy, you're missing out on some serious search market share. In this article, I'll break down Bing SEO vs. Google SEO. What You'll Learn: Why Bing SEO is … [Read more...]
2020 Ultimate Guide to Google SERP Features
Are you ranking for SERP Features? If not, you want to be. In this article, I’ll cover the top SERP features, how you can track them and how to optimize your content for each. What You'll Learn: What are SERP features? How to track them in SEMrush Local teaser pack Local knowledge panel Featured snippets Knowledge panel … [Read more...]
What Is A Meta Title? The Do’s & Dont’s
With a seemingly never-ending stream of web pages on the Internet, it’s no easy task. That’s why search engines like Google use certain metrics to ensure the right pages rank. One of the key components of web page rankings is metadata. Search engines depend on metadata since it is designed to indicate what’s on the web page. But what exactly is … [Read more...]
SEO Writing Beginners Guide: How to Write Content That Ranks
SEO writing is critical to your site's success. In order to rank high, you have to know how to create copy that gets both searchers' and search engines' attention. In this article, I'll break down the factors and best practices to consider for your SEO content. If you've been in the marketing game for a while, you've probably noticed some … [Read more...]
The Ultimate Guide to htaccess Files for SEO
For customized website performance and function .htaccess files allow developers to override or enable the main server configurations on web server software. By replacing the main server’s configuration files with your own, the .htaccess file is loaded to the web server. It’s then detected and executed by the server to alter the configuration of … [Read more...]
