One of the best ways to get the word out about your brand is to land a search result in a featured snippet. In this article, we’ll go over how to find featured snippets opportunities. What We'll Cover: Why featured snippets matter How to check your current featured snippets How to find your competitors snippets Double down on … [Read more...]
3 Google Maps Marketing Tips That Drive Outrageous Traffic
Google Maps isn’t going anywhere. And lucky for local marketers, neither is Google Maps marketing. In this post, we’re digging into what Google Maps marketing is, why it’s so important, and how local businesses can take full advantage of it. What We'll Cover: What Google Maps marketing is Why it matters Major factors that affect … [Read more...]
Is Baidu For You? (Everything You Need to Know About Baidu SEO)
Are you familiar with Baidu SEO? As more and more western companies are expanding into Chinese markets, it's becoming more important than ever to consider Baidu and its role in driving relevant visits from users in China to your websites. In this article, I'll go over everything you need to know about Baidu SEO - how it’s different, how it ranks, … [Read more...]
How to Structure Your SEO Team (A Foolproof Formula)
Building an SEO team can be overwhelming. But I've got you covered. In this post, I’ll go over the key members of an SEO team, what they do, and how they can work together most effectively. What We'll Cover: Why a small team is best The benefits of using agency The benefits of having someone internal Key positions: SEO … [Read more...]
Domain Authority 101: How to Improve Yours Fast
Domain authority matters. Higher domain authority will result in better rankings for all your pages. In this post, I'll cover how to increase your domain authority and discuss exactly what it is. What We'll Cover: What domain authority (DA) is How it's calculated What's a good domain authority? How to find your DA How to … [Read more...]
How is Bing SEO Different than Google SEO? (Updated 2019)
There's no denying that Google is top dog when it comes to search engines, but a little engine called Bing isn't so far behind. Which means if Bing SEO isn't part of your strategy, you're missing out on some serious search market share. In this article, I'll break down why Bing SEO is important, as well as go over the key differences between … [Read more...]
78 SEO Tips From Google’s Quality Rater Guidelines
Google never been straightforward with its algorithms and how, exactly, it ranks content. One thing it is straightforward about? It's Quality Rater Guidelines. Watch A Video On Google's Quality Rater Guidelines In this article, I'll go over 78 SEO tips that search marketers of all stripes need to know. Google's guidelines have been … [Read more...]
The 3 Easiest Ways To Get Big (And Fast) SEO Results
Want SEO results? Good! In this article, we cover 3 of the easiest ways to get results in search engine optimization. What You'll Learn: Introduction to SEO Which factors drive the highest SEO results How to get better SEO results through content How to get better SEO results through link building How to get better SEO results … [Read more...]
How to Use Question & Answer Schema Markup
Looking for a tactic to establish authority in your industry and potentially land your pages in the Google knowledge graph? Look no further than Question & Answer schema, also called the FAQ schema markup or the Q&A schema. Sit down with Ignite’s Director of Strategy Chrystal Lenardson as she dives into all you need to know about schema … [Read more...]
LinkedIn SEO: How to Get your Profile Ranking
One of the best ways to make your LinkedIn profile stand out from the crowd is by practicing some LinkedIn SEO. Here are a few LinkedIn SEO tricks to get your profile ranking on the largest online professional network. How to Rank in LinkedIn: Create a keyword-rich profile Create backlinks Publish posts and articles Complete your … [Read more...]
