The shift from traditional search to AI SEO, or Answer Engine Optimization (AEO), is fundamentally rewriting the playbook for franchise growth. In our latest masterclass, Win the Answers, Win the Deals – AI SEO For Franchise Sales, experts from Ignite Visibility and Neighborly Brands sat down to dissect how AI is changing the investor journey…
Bing SEO Guide for Marketers to Maximize Their Reach Online
In today’s SEO, there’s a fragmentation of search taking place, as users conduct searches via a combination of AI, social media, and search engines. While Google remains the primary tool for many of these users, Bing is the backbone of the AI layer, making Bing SEO an essential part of a search strategy in 2026….
A Comprehensive Franchise Website Audit Checklist
To make sure your franchise is performing the way it should online, you need to regularly audit SEO for franchise websites, along with other aspects of your marketing efforts. In 2026, website audits are much more than fixing links. Instead, you want to ensure your brand is consistently “AI-discoverable” down to each location. In this…
From Crawling to Ranking: A Complete Breakdown of What SEO Is & How it Works
Your healthcare practice’s location on the SERP is more important than you realize. The top few positions will get the most clicks every single time. In this article, our experts will explain what SEO is, why it’s important, and how you can use it to improve your SERP ranking.
Ask Maps: Learn the Latest in Google Maps Marketing
In recent years, we’ve seen several key changes to local marketing on Google, from Google Business Profile replacing Google My Business to the introduction of AI-powered Ask Maps. Today, businesses need locally optimized content that ranks for these features and answers key questions, leading to increased online visibility and trust among audiences. In this blog,…
Pest Control SEO: From Keyword Strategy to Content Marketing
Like other local businesses, pest control companies need search engine optimization (SEO) to connect with potential customers, especially when targeting people in need of emergency services, seasonal spikes in your industry when pests are a common problem, and those “near me” keywords that prospects will enter when seeking local services. The stakes involved with pest…
Effective Strategies to Increase AI Visibility
Most informational searches today are “zero-click” because of developments like AI Overviews (AIOs) and AI Mode, along with the development of other generative engines. In fact, close to 100% of keywords that trigger Overviews alone are informational, making it important to reach people at the top of the funnel with good AI SEO practices. In…
Entity SEO: The Key to Appealing to Modern Search Engines
While SEO used to focus primarily on keyword targeting, today’s strategies are all about optimizing for concept- and relationship-centric searches. Specifically, this entails targeting Google entities to give search engines more context as to what your content is about to rank based on search intent. In this blog, Karen Devlin, VP of AI-SEO, will explore…
How to Build Domain Authority & Dominate Rankings
When determining whether your website is likely to appear in search engine results pages (SERPs), one key measurement to look at is domain authority (DA). This third-party metric can help you gauge your website authority online and gauge the chances of maintaining a competitive edge on search engines. In this blog, Theresa Bass, Sr. Digital…
What to Include in a Complete Technical SEO Audit
A technical SEO audit will reveal hidden roadblocks that might be hurting your rankings. Many websites neglect to even check for technical SEO issues, with only 54.6% of them meeting Core Web Vitals based on Google’s guidelines. In this blog, Seth Kluver, AVP SEO/GEO, will describe what technical SEO is and provide you with a…