Google Maps isn’t going anywhere. And lucky for local marketers, neither is Google Maps marketing. In this post, we’re digging into what Google Maps marketing is, why it’s so important, and how local businesses can take full advantage of it. What We’ll Cover: What Google Maps marketing is Why it matters Major factors that affect…
Is Baidu For You? (Everything You Need to Know About Baidu SEO)
Are you familiar with Baidu SEO? As more and more western companies are expanding into Chinese markets, it’s becoming more important than ever to consider Baidu and its role in driving relevant visits from users in China to your websites. In this article, I’ll go over everything you need to know about this concept –…
How to Structure Your SEO Team (A Foolproof Formula)
Building an SEO team can be overwhelming. But I’ve got you covered. In this post, I’ll go over the key members of an SEO team, what they do, and how they can work together most effectively. What We’ll Cover: Why a small team is best The benefits of using agency The benefits of having someone…
78 SEO Tips From Google’s Quality Rater Guidelines
Google never been straightforward with its algorithms and how, exactly, it ranks content. One thing it is straightforward about? It’s Quality Rater Guidelines. Watch A Video On Google’s Quality Rater Guidelines In this article, I’ll go over 78 SEO tips that search marketers of all stripes need to know. Google’s guidelines have been around for…
Does News SEO Still Work?
Are news sites doomed? News websites have taken a serious hit from Google and Facebook, leading many to think that these kinds of sites simply won’t work in the future. But that’s not the case. News websites can still thrive, but only if they follow a very specific strategy. As search giants like Google and…
How To Rank In No-Click Search Results On Google
Marketers, get ready. The rise of the no-click search result is very real, and it could have a lasting effect on your SEO strategy. Here’s everything we know about no-click searches and how you can optimize for these zero-click results. What You’ll Learn: What no-click search results are (and why they matter to marketers) How…
Can Image Schema Markup Create Rich Results with Pictures?
Images in the search results is a game-changer for SEO. They attract attention (and clicks), and with the introduction of schema markup and rich results, they’re increasingly becoming a way to set your business apart and gain more search traffic. In this article, we’ll look into image schema markup—specifically, how you can use it to…
How To Rebrand Online, Website Migrations, Transfers, and More
At some point, you might find yourself facing down a great website migration. I’ve helped many website owners rebrand online. I’ve managed website migrations, domain merges, and acquisitions. In this article, I’ll tell you how to properly navigate a website migration from a digital marketing perspective. What You’ll Learn: What to consider when performing a…
Title Tags for SEO (2019) CRAZY Strategy You Will Love
Today, we’re going back to basics and talking about something that’s probably the most important thing in all of search engine optimization. You’ve probably heard of it: the title tag. What you might not have heard is that you can do some pretty advanced things with them to drastically increase your click-through rates. Today, I’m…
Google Image Search Marketing Tips (Drive FLOODS Of Traffic)
You’ve already optimized your website for keywords used in a typical search query. But have you optimized it for Google image search? If not, then you could be missing out on a whole lotta traffic. In this article, I’ll go over why you should make Google image search optimization an important part of your SEO…