User engagement metrics are crucial for understanding how deeply visitors interact with your site. These metrics, similar but distinct from user behavior metrics, are more about the quality and depth of interactions a user takes on your website, rather than just the actions themselves. Achieving positive user engagement metrics is essential to your website’s SEO…
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SEO Strategy in 2024: Industry Study Insights to Consider
The world of SEO is constantly changing, making it a challenge to keep up with the latest tactics that can work to boost rankings. To get a better handle on what a good SEO strategy looks like today, we surveyed 206 marketing professionals with a minimum of three years of experience. These expert insights indicate…
Google Site Reputation Abuse Policy Now in Effect: Warnings About Third-Party Content
Google has a new rule to scrutinize third-party content. When websites post third-party content to manipulate search engines and gain rankings, it’s not fair, and Google’s doing something about it with its new site reputation abuse policy. In this post, Danny Conlon, VP of Product and Marketing, will review the policy, its consequences, and why…
In-House Marketing vs Agency: Which One is Better?
Feeling overwhelmed by the in-house marketing vs agency marketing debate? We hear you! Let’s sort through the pros and cons of both in-house teams and agencies to help you find the perfect marketing partner who’ll fuel your brand’s long-term success. What You’ll Learn: Should You Hire An In-House Marketing Agency? Should You Hire a Digital…
How Do SEO and PPC Work Together? 6 Strategies to Turn Clicks to Customers
Mastering the art of blending search engine optimization (SEO) with pay-per-click (PPC) advertising creates a powerhouse duo that drives your business forward—combining precision targeting with an organic reach for unparalleled results. Discover the synergy between SEO and PPC in this blog as we explore how this dynamic duo can fuel growth and elevate your digital…
What is Schema Markup? Your Complete Guide to Using Schema Markup
Want more people to find you on search engines in rich snippets at the top of results? Schema markup can be the key to taking your SEO to the next level as you gain a competitive edge through good technical optimization. In this blog, Ray Day, our SEO Strategist, will walk you through what schema…
How to Create Evergreen Content for SEO While Increasing Traffic
How are you creating content? Are you copying trends that die over time, or are you creating content on topics that will benefit your audience for years to come? In this blog, I’ll explain what evergreen content is and how you can use it to improve your overall SEO strategy. What You’ll Learn What is…
5 Tips For Niche Google Product SEO in 2024 (+ A Checklist)
If you are searching for anything product-related, you have probably seen Google’s recently updated search results. With options to filter by subcategories, stores that sell it, price, brand, and more, it’s an overwhelming experience. In this article, we will take a look at the search results, features, and more. Our goal? To determine how a…
62% of People Now Use ChatGPT or Google Gemini To Find A Product or Service, Why This Will Change Marketing
In the ever-evolving landscape of digital marketing, the emergence of new technologies and platforms impacts how companies strategize their online presence and customer engagement. This is about to happen again right now. Additional Reading On The Topic: A Perspective on Google Perspectives. How It Is Changing SEO Traditional Search Engine Traffic Is On The Decline…
A World With No Third Party Cookies: How to Transition
We’re not talking about your grandma’s chocolate chip cookie recipe going missing. Google Chrome has been taking steps to improve user privacy and eliminate third-party cookies. While this is great news from a data privacy protection standard, it’s changing some of the digital marketing strategies most of us are used to. However, living in a…