Emoji SEO’s Opportunities: Emojis are on the verge of changing language as we know it. While they are mainly used for instant messaging they are increasingly being utilized in SEO strategy to help with organic rankings. Many businesses stand to gain an advantage and more noticeability amongst the crowd of results on Google and other…
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Ultimate Guide to Merging Websites Together for SEO
There are certain scenarios that can lead you to doing a site merging. Maybe you’ve purchased a new website or want to rebrand your company. Either way, now you’re faced with the concerns of losing website traffic if you merge the sites, or if you do it right, gaining traffic. Over the years, the…
5 Ways to Verify Your Website With Google Search Console
Google Search Console (previously called Google Webmaster Tools) helps you track search rankings and keep you in-the-know about site errors, security issues, and indexing problems that may impact your website’s search performance. In this post, we will show you how to easily add and verify your site in Google Search Console. Google Site Verification: How to…
Twitter Marketing: Drive More Traffic to Your Website Through Twitter Marketing
No matter your industry, Twitter can be a powerful tool in helping bring users to your site. A while back I played around with my Twitter marketing strategy and saw a 400% increase in blog traffic! In this article, I’ll show you how I drove more traffic to my website through a Twitter marketing strategy….
Google Crawl Budget for SEO, STOP Guessing! (Real Info Here)
If you want the pages on your website indexed quickly, then you need to understand the meaning of crawl budget for SEO. It really effects all sites big and small. But often, large sites, sites with technically errors or sites with unique URL generating features really need to pay attention here. But wait! I’m getting…
Press Release SEO: Do Press Releases Work For SEO?
Historically, press releases were meant to facilitate communication between public relations and the media—informing journalists about major events, such as launching a new product, winning a prestigious award, or announcing leadership changes. Now, it’s become an industry staple that no public relations representative should be without, albeit in a different way than it was decades…
Top SEO Tools Library (Free & Paid)
SEO is becoming an increasingly fragmented strategy. Between the queries and crawling, link building and optimizing, you’ll need to arm yourself with the right set of SEO tools to help you streamline your strategy. But, because SEO spans a wide array of activities from keyword research to technical audits, to backlink and competitive analysis tools,…
SEO vs SEM: What’s the Difference Between SEO and SEM?
Want to know the difference between SEO and SEM? Get ready to learn! Watch A Video On SEO vs SEM or Read The Full Post Below You might have heard about search engine optimization (SEO) and search engine marketing (SEM), but what’s the difference between SEO and SEM? SEM – an online marketing strategy that…
2020 Ultimate Guide to Google SERP Features
Are you ranking for SERP Features? If not, you want to be. In this article, I’ll cover the top SERP features, how you can track them and how to optimize your content for each. What You’ll Learn: What are SERP features? How to track them in SEMrush Local teaser pack Local knowledge panel Featured snippets…
Using Psychographics for SEO
Imagine you have two prospects sitting across from you. Both are young professionals between the ages of 30 and 35 who work in commercial banking in San Diego. They each earn more than $80,000 per year. However, one of these women routinely interacts with your marketing content and buys your products and/or services, while the…