Facebook, the company that openly said for years that they were against hashtags, has now made them available on the website. This, in itself, will change Facebook marketing.
Let’s take a look.
As we can see, when we click on a hashtag it opens up a new window. The window displays recent interactions your friends have had with that hashtag first. But then it shows interactions that complete strangers have had with that hashtag. This means that by adding a hashtag on Facebook, you are basically making that post and your profile available to the entire Facebook community.
Now, there is nothing different about how hashtags work on Facebook. This is how hashtags work on Twitter, Pinterest and other websites as well. But this new introduction of the hashtag on Facebook is different for one reason, the community is the largest in the world. Furthermore, Facebook security has been under constant scrutiny. Hashtags make all the information attached to them much more public.
Facebook hashtags are the dawning of a new Internet marketing strategy that will be taken full advantage of. You can expect those who want to get the most out their content to be using them constantly moving forward.
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John Lincoln, Ignite Visibility CEO, covers Facebook.