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Home / Google / 5 Ways to Verify Your Website With Google Search Console

5 Ways to Verify Your Website With Google Search Console

April 24, 2020 By John Lincoln

Google Search Console (previously called Google Webmaster Tools) helps you track search rankings and keep you in-the-know about site errors, security issues, and indexing problems that may impact your website’s search performance.

In this post, we will show you how to easily add and verify your site in Google Search Console.

Google Site Verification: How to Get Your Website Verified

  • Here are the five different ways to verify your website with Google Search Console
    • DNS TXT Record
    • HTML File Upload
    • HTML Meta Tag
    • Google Analytics
    • Google Tag Manager
  • Yoast also offers ways to verify your site
    • Yoast SEO
    • All in One SEO Pack
  • Advanced Search Console Verification: Property Types

When you verify your website, it gives you and Google a secure channel for sending and receiving information. It will allow you to do things like submit a sitemap, make sure pages are being indexed, and even test your site. If you are planning on doing Internet marketing such as SEO or social media marketing for your website, webmaster tools can be a great asset.

As a first step, go to Google Search Console.

Once you are there, click “Add Property” in the dropdown navigation menu. Add your website by selecting a property type. Make sure you use the correct version of your website when you add it. Keep in mind—if you have different versions of subdomains, you’ll need another account to add them.

Assuming that you’ve already added Google Analytics to your site, it should automatically connect. Once it has connected successfully, click “Go to Property.” Now your site is verified on Google Search Console! Let’s go over five more ways to verify your website with Google:

1. Verify Your Website with Google Search Console Using the Domain Name System (DNS) TXT Record Verification

A TXT record is a type of resource recorded in the Domain Name System (DNS), which tells other servers about your domain, how it’s set, or what other services it uses. Google uses this to establish ownership to websites.

How to Find Your TXT Record

In this step, when in the Alternative Methods tab, you should select “Domain Name Provider.” In the dropdown, your provider may already be listed. But, if you don’t see your provider name, don’t panic. Just select “Other.” You’ll see the verification TXT record that you’ll need in the next part.

Source

Access your Domain Host Account 

Next, you’ll need to sign into your domain host account in a separate window so that you can add your TXT.  Your provider may have specific instructions on doing so. The page to find your TXT record may read “DNS Management,” “Name Server Management,” “Control Panel,” or “Advanced Settings.”

Once you have that taken care of, the rest is simple. Return back to your Google Search Console where you’ll finish the process by selecting “Verify.”


2. Verify Your Website with Google Search Console Using HTML File Upload

This is an easy option, but not the easiest. All you need to do is take a piece of code and add it to your root directory. For example: https://example.com/your-file-here/

Download Verification File

In Google Search Console you have an option to download an HTML verification file in the Recommended Method tab. You’ll need to download this file on your computer and upload to your website’s root directly and click Verify to complete the process!

 

3. Verify Your Website with Google Search Console Using an HTML Meta Tag

The HTML meta tag is an incredibly easy, and straightforward option. All you need to do is place this piece of code in the <head> section of the website. Once you’ve added that bit of code, return to your Google Search Console and select Verify.

Source

 

4. Verify Your Website with Google Search Console Using Google Analytics

This is another easy way to verify a website in Google Search Console. If you are already using Google Analytics, you can fly through this method.

Simply select the Google Analytics option in the Alternate Methods tab in Search Console and hit Verify. That’s it for this method!

5. Verify Your Website with Google Search Console Using Google Tag Manager

Similar to Google Analytics, if you’re also utilizing Google Tag Manager, your website can be verified easily. Head back over to the Alternative Methods tab and select Google Tag Manager and then complete by hitting Verify.

Alternative Verification Methods Are Available Through Yoast’s WordPress SEO Plugin Verification

If you’re trying to verify Google Search Console or Bing Webmaster Tools on WordPress, then good news—it’s pretty straightforward!

In the WordPress backend, go to “SEO,” then “Dashboard,” and select “Webmaster Tools.”


Here, you’ll see there are three different form fields to choose from. Remember the HTML tag I mentioned earlier in this post (number two)? Copy that value and enter it below.

Once you’ve added the tag, click “Save Changes.” Then, go back into the Search Console and click “Verify” using the HTML tag method.

Verify Your Website with Google Search Console Using Yoast’s All In One SEO Pack

For those who prefer the All in One SEO Pack, you’re in luck as the process isn’t that much different.

Just go to “All In One SEO,” then “General Settings,” and scroll all the way down to the “Webmaster Verification” section. There, you will see that the same two fields are available for Google and Bing Webmaster Tools.

Once you’ve done this, continue scrolling all the way down. With several features displayed on one page, it might be easy to miss the “Update Options” button. Clicking it will ensure that all your settings get saved

Advanced Search Console Verification: Property Types

With Google’s domain properties, you can consolidate your http, https, www, non-www, m-dot, ect.. into a single property.

This will allow you to get an aggregated view of your site’s performance in a single Google Search console property versus more than one — meaning you can view all URLs under the domain name.

Google-Search-Console-Verification---Property-Type
Google Search Console verification

If you would prefer Google not automatically combine the data and you want to segment the Domain properties yourself — by subdomain, path or protocol — then you can create additional URL-prefix properties for those segments.

Site owners, webmasters, developers and SEOs will appreciate this automated way to view site data into one Google Search Console property.

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About John Lincoln

John Lincoln (MBA) is the CEO of Ignite Visibility, a top performance marketing agency backed by Mountaingate Capital. A digital marketing strategist and keynote speaker, Lincoln has managed over 1,000 marketing programs for brands like DoorDash, HBO, Tony Robbins, and Experian. Under his leadership, Ignite Visibility has been named a leading digital marketing agency in the U.S. and made the Inc. 5,000 list six times. Lincoln also spearheaded the development of CertaintyTech, a cutting-edge media mix modelling and forecasting platform. An award-winning marketer, Lincoln has authored three books, including Advolution (2022), and produced films such as SEO: The Movie. Recognized as a Top Business Leader, he has been featured in Forbes and The New York Times and spoken at global events like Web Summit and SMX. Lincoln's mission is to empower businesses through innovative digital strategies while reinvesting in clients, employees, and the community.

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Ignite Visibility is a premier full-service digital marketing agency. We were founded in San Diego, CA but are now a 100% remote-first company with Igniters and clients around the globe.

Ignite Visibility is one of the highest awarded digital marketing agencies in the industry, works with some of the biggest brands in the world and is a 6x Inc. 5000 company.

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