Everyone talks about keywords, but this part of SEO is more than just a trend. This ever-evolving facet of digital marketing produces tangible results for brands with an online presence. After all, 68% of all online experiences start with a search engine, so you might as well consider places like Google your gateway to…
Get the Latest SEO News Right Here!
Welcome to the Ignite Visibility search engine optimization news section. This is your #1 spot to learn about SEO for your company. Ignite Visibility is an industry leading SEO company. Named #1 SEO company in California and a top 10 in the United States. Get all of the latest SEO news right here, right now.
If you are just learning about SEO for the first time. Here are some great resources for you.
- Watch SEO training videos on the Ignite Visibility YouTube channel
- Read our SEO starter guide
- Learn about the latest Google updates
- Learn about title tags for SEO
- Learn about meta descriptions
- Learn about sitemaps
- Learn about international SEO
The Best Rank Tracking Tools for YouTube Videos
With the rise of social media, video has become an indispensable part of today’s marketing toolbox. In 2020, 92% of marketers surveyed claim that video plays a pivotal role in their digital marketing strategy. This has increased from nearly 80% in 2015, showing that the value of video is only growing. In this post, we’re…
How to Use Robots Meta Tags for Customized Product Snippets in Search
If you’re in the ecommerce space, you’ll want to pay attention to this news. Google now allows you to control how your products appear in search. That means you can set the search snippets to appear just the way you want people in your target market to see them. In this article, I’ll cover what…
The Powerhouse Content Hub & Spoke SEO Model
Content hubs help silo your content, make prime link magnets, and support a network of related content. Read this article to learn more about the content hub and spoke model for SEO, a powerful content strategy. What We’ll Cover: The Benefits of the Hub and Spoke SEO Model How to Determine and Organize Your Hub…
What is a Content Manager? Best Practices of Content Management
A company’s content is its voice. It can affect whether people have a positive or negative view of a brand, their levels of trust, and even whether they notice a brand at all. In 2020, almost every content manager is a digital content manager, and that means processes and skills are changing. Here’s what you…
How Does the TikTok Algorithm Work?
We’ve long known that TikTok personalizes results for individual users, but little was known about the TikTok algorithm. The Chinese social media app recently revealed more about its algorithm in response to calls for transparency. Read on, and I’ll explain how it works and what marketers need to know before launching a TikTok strategy. What…
Barry Schwartz Explains Preparing For Core Web Vitals
Google recently announced the new Core Web Vitals will soon become official ranking signals. While the changes won’t take effect until 2021, the fact that Google is giving us a six-month lead suggests these performance metrics are a big deal for SEO. I sat down with SEO expert, Barry Schwartz to talk vitals and what…
Cumulative Layout Shift: How to Solve CLS Issues
Come 2021, CLS will be an official ranking factor and Google will start docking URLs with poor scores, as shifty layouts indicate a poor user experience. You’ll want to learn how to monitor this metric and fix potential problems now to avoid losing your position and incoming traffic when there’s more at stake. Below, I’ll…
Largest Contentful Paint: How to Solve LCP Issues
It’s long been a challenge for web developers and SEOs to measure how quickly the most important on-page elements become visible to users. Largest Contentful Paint (LCP) aims to address this by measuring load times for most important on-page elements. Below, I’ll explain what LCP is, how to track your performance and how to resolve…
First Input Delay: How to Solve FID Issues
What is First Input Delay (FID)? How do I resolve FID issues? What We’ll Cover: What is first input delay? How Javascript and overuse of CSS causes this delay Different ways you can track FID How to solve first input delay issues First impressions are everything—especially when it comes to your website That’s why page…