In 2019, Google introduced something called Bidirectional Encoder Representations from Transformers, or BERT. It’s a natural-language processing tool, and it helps the search engine answer questions more like, well, a human. Since the BERT algorithm update, Google has gotten a lot better at figuring out search intent. Here’s all you need to know about search…
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Content is King: Myth or Truth?
“Content is king” is a mantra that has permeated nearly every digital marketing conversation since the phrase was first coined by Bill Gates in 1996. We’ve come a long way since then as the internet has paved the way for a surplus of other lead generation opportunities to choose from. In this post, we’ll explain…
Are Multiple Sites Killing Your SEO?
Imagine you own a business that offers two different services—one is an educational training and the other is managerial training. Would it be in the best interest of your brand to build one primary platform or to create a separate domain for each niche of your company? We’ll examine some of the advantages and disadvantages…
How to Optimize Your PDFs for SEO
PDFs are a clever asset to use as lead and link magnets. One of the smartest link building tactics I’ve seen was a downloadable product buying guide for luggage with an internal link to the product page. Google (always ahead of the game) can crawl, index, and rank your PDFs, and PDFs pass link equity…
Find New Profitable SEO Keywords In Under 2 Minutes
Everyone talks about keywords, but this part of SEO is more than just a trend. This ever-evolving facet of digital marketing produces tangible results for brands with an online presence. After all, 68% of all online experiences start with a search engine, so you might as well consider places like Google your gateway to…
The Best Rank Tracking Tools for YouTube Videos
With the rise of social media, video has become an indispensable part of today’s marketing toolbox. In 2020, 92% of marketers surveyed claim that video plays a pivotal role in their digital marketing strategy. This has increased from nearly 80% in 2015, showing that the value of video is only growing. In this post, we’re…
How to Use Robots Meta Tags for Customized Product Snippets in Search
If you’re in the ecommerce space, you’ll want to pay attention to this news. Google now allows you to control how your products appear in search. That means you can set the search snippets to appear just the way you want people in your target market to see them. In this article, I’ll cover what…
The Powerhouse Content Hub & Spoke SEO Model
Content hubs help silo your content, make prime link magnets, and support a network of related content. Read this article to learn more about the content hub and spoke model for SEO, a powerful content strategy. What We’ll Cover: The Benefits of the Hub and Spoke SEO Model How to Determine and Organize Your Hub…
What is a Content Manager? Best Practices of Content Management
A company’s content is its voice. It can affect whether people have a positive or negative view of a brand, their levels of trust, and even whether they notice a brand at all. In 2020, almost every content manager is a digital content manager, and that means processes and skills are changing. Here’s what you…
How Does the TikTok Algorithm Work?
We’ve long known that TikTok personalizes results for individual users, but little was known about the TikTok algorithm. The Chinese social media app recently revealed more about its algorithm in response to calls for transparency. Read on, and I’ll explain how it works and what marketers need to know before launching a TikTok strategy. What…