Is it even possible to build a business without SEO? The short answer is yes! The web has been evolving so quickly over the years, which means SEO no longer has to be your only means of generating traffic or conversions. In this guide, we’re going to walk through some examples of how to build…
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SEO Pillar Pages and the Pillar Content Strategy
Historically, most blogs have been structured around a set of target keywords. While that’s long been standard practice, the result is often disorganized, as it doesn’t consider the big-picture content strategy–nor, more importantly, the user experience. We cover what SEO pillar pages are and how to develop a strong pillar page content strategy. What You’ll…
Consolidating Content for SEO: A Complete Guide
Sadly, millions of live blog posts will never see the light of day–which means you’re wasting money and ranking opportunities. Old blog posts can still be a valuable part of your SEO strategy. Here, I’ll discuss how to audit, consolidate, and refresh your content so you can get more mileage out of your entire website….
How to Use Hashtags on Facebook
Updated 4/15/2021 On platforms like Instagram and Twitter, hashtags are essential for reaching new audiences and engaging with followers. Facebook hashtags are another story. There’s a years-long debate about whether or not they work and a general sense of confusion about how businesses should use them. Maximize reach and awareness with the right hashtag strategy…
SEO Content Gap Analysis: Complete How-To
In the marketing world, content reigns supreme. After all, great content can help increase brand awareness, build trust with customers, and boost sales. But, how can you really know if your content is on par with your competition? In this article, I’ll give you the 101 on how to do an SEO content gap analysis….
Bing SEO: Your One-Stop Shop for Ranking on Bing
Whenever the topic of SEO comes up, it’s safe to assume we’re talking about Google. “Googling” has essentially become a synonym for web searching—not “yahooing,” “baiduing,” or “binging.” Bing may be less popular than Google, but Bing SEO shouldn’t be ignored. What We’ll Cover: Google SEO vs. Bing SEO Why Bing SEO? How to Optimize…
Google Click-Through Rates (CTR) By Ranking Position [2020]
How does SERP ranking impact click-through rates? We provide benchmark data on Google click-through rates by position using 2020 data across over 1,000 queries. What We’ll Cover: The search landscape in 2020 Breakdown of Google CTRs by ranking position What compels people to “click”? How to improve your CTRs based on our 2020 findings Provide…
Why You Should Use Emojis in Your SEO Strategy
Emoji SEO’s Opportunities: Emojis are on the verge of changing language as we know it. While they are mainly used for instant messaging they are increasingly being utilized in SEO strategy to help with organic rankings. Many businesses stand to gain an advantage and more noticeability amongst the crowd of results on Google and other…
Ultimate Guide to Merging Websites Together for SEO
There are certain scenarios that can lead you to doing a site merging. Maybe you’ve purchased a new website or want to rebrand your company. Either way, now you’re faced with the concerns of losing website traffic if you merge the sites, or if you do it right, gaining traffic. Over the years, the…
5 Ways to Verify Your Website With Google Search Console
Google Search Console (previously called Google Webmaster Tools) helps you track search rankings and keep you in-the-know about site errors, security issues, and indexing problems that may impact your website’s search performance. In this post, we will show you how to easily add and verify your site in Google Search Console. Google Site Verification: How to…