PR Services to Ignite Your Brand

The right mix of media outreach and media relations can work together to help us help you build a stronger brand image.

As a bi-lingual company, our PR team can target media, bloggers and influencers in Spanish and English.

Some of the most successful PR campaigns include influencer outreach to build reach and credibility among their following. Additionally, influencers generate authoritative links, which have a positive impact on your brand’s SEO.

We oversee all community development initiatives. We plan, develop and implement programs to promote your brand through community awareness. Our team of writers have the creative ability to write articles and press releases that engage the public in your brand’s voice. We also have the ability to leverage our other departments, such as design and social media, to ensure we have great images and reach.

Our team of creative writers have the ability to create content that appeals to the public in your voice.

Consumers prefer to receive information where the content has been accurately translated into their native tongue. This shows appreciation, and your public will be more prone to trust your brand more, as they will have a better grasp of what you offer. Our translators not only know the language they are translating your copy into, they also have a feel for the culture they are directing the message to, giving you a competitive edge over your competition.

Enhancing the accuracy of coverage that your brand receives is key in PR. Our media training specialists show how to represent your brand in the correct tone, ensuring a smooth interview experience and company representation in the public’s eye.

Digital PR is much like regular PR, with an emphasis on building links to your content.

Essentially, it’s a tactic used to gain more online recognition. It involves building relationships with content creators and journalists, as well as building citations and backlinks.

Those backlinks will not only help you build buzz about your brand, but give you an extra boost int he search rankings.

Our Digital PR campaigns start with a complete look at your target market and where they spend the most time online.

Then, we’ll go to work to help your brand integrate into those communities so that you can get mentioned, become a thought leader, and generate links that result in more visits to your website.

Using a variety of channels such as Facebook, Twitter, LinkedIn, online forums and blog comment sections, we’ll target influential bloggers, editors, referral partners, key social media accounts, and more to get them writing and mentioning your business.

Additionally, we’ll do a deep dive into the strategies your competitors are using to find ways those strategies can also work for you.

Though similar, digital PR differs from traditional PR in a few important ways.

The most noticeable is that traditional PR typically involved outreach to more traditional publications, such as magazines, newspapers, radio, and television.

Digital PR, on the other hand, puts an emphasis on influencer and blogger outreach. It also utilizes tactics such as SEO and link building to gain more exposure online.

Like most digital campaigns, determining how successful your digital PR campaign is relies heavily on tracking the right metrics. Much of it will also come down to monitoring the referral traffic your site is getting from each digital placement. You’ll want to keep an eye on social shares, monitor performance using social tools, look at your backlink authority and where your backlinks are coming from using a tool like BuzzSumo, and look for upswings in branded traffic searches. It’s harder than ever to plan, execute, and refine an SEO strategy that gets results. The days where blogging and the occasional ad campaign could land you on the front page of the Google search results are over.