PR Services to Ignite Your Brand
Does your company need buzz? We can get you exposure fast!
Our team of talented publicists have the skills to efficiently communicate with the public,
both through compelling digital and traditional public relations tactics. Our
relationships with media, online influencers and bloggers drive
visibility to you by featuring your brand on large social media sites,
blogs and local and national publications, keeping you in the spotlight.
THE LEADER IN DIGITAL MARKETING
CREATIVE SOLUTIONS
“They’ve taken strong ownership. Rather than being a contractor, they come to the table like they’re a part of our team.”
- Owner, Therapeutic Company
CUSTOM STRATEGIES
“The way they built our support team is as unique as our business. It’s like we all just fit together - and therefore get more accomplished in less time.”
- Director of Marketing, Jazzercise, Inc.
INDUSTRY-LEADING TEAMS
“Their experience speaks for itself. You can step back and trust that they’re performing.”
- Owner, Rocket Resume
Benefits of PR Include
- An advantage over competitors not focusing on a media placement strategy
- Boosted credibility bringing more value to your traditional advertising
- Awareness of your company’s products or services
- A more influential image of your company
- Increased SEO visibility, larger social communities and bigger email lists
- Reinforcement of your company image and public perception
Why work with us over other PR Agencies?
- Consistently named a top SEO company in the United States on all top industry lists
- Over 50 5 star reviews online
- No long term contracts, we earn our keep each month
- We teach search engine optimization and web analytics at UC San Diego (we will teach you)
- Over 150 clients such as Tony Robbins, 5 Hour Energy, The Knot World Wide, and Sharp Healthcare.
- We integrate SEO with social media, CRO, SEM, content marketing and public relations.
- Featured on the New York Times, Forbes, Search Engine Land, Entrepreneur, Inc.
- Expert and experienced staff. Over 85 full-time expert employees.
- Our CEO is one of the top SEO consultants in the field.
- We are international SEO experts (full translation and international SEO capabilities)
- We are more than an SEO company and manage over 60 million in advertising a year
Media Outreach and Relations
IGNITE VISIBILITY PR SERVICES
The right mix of media outreach and media relations can work together to help us help you build a stronger brand image.
As a bi-lingual company, our PR team can target media, bloggers and influencers in Spanish and English.
Some of the most successful PR campaigns include influencer outreach to build reach and credibility among their following. Additionally, influencers generate authoritative links, which have a positive impact on your brand’s SEO.
We oversee all community development initiatives. We plan, develop and implement programs to promote your brand through community awareness. Our team of writers have the creative ability to write articles and press releases that engage the public in your brand’s voice. We also have the ability to leverage our other departments, such as design and social media, to ensure we have great images and reach.
Our team of creative writers have the ability to create content that appeals to the public in your voice.
Consumers prefer to receive information where the content has been accurately translated into their native tongue. This shows appreciation, and your public will be more prone to trust your brand more, as they will have a better grasp of what you offer. Our translators not only know the language they are translating your copy into, they also have a feel for the culture they are directing the message to, giving you a competitive edge over your competition.
Enhancing the accuracy of coverage that your brand receives is key in PR. Our media training specialists show how to represent your brand in the correct tone, ensuring a smooth interview experience and company representation in the public’s eye.
OUR PR PROCESS
STEP 1
Backlink Clean Up
STEP 2
Story Pitching
STEP 3
Journalist Response Requisition
STEP 4
Orchestrated Outreach/Content Promotion
STEP 5
Competitive Backlink Gap Analysis
STEP 6
Unlinked Brand Mentions
STEP 1
Backlink Clean Up
- Identify your bad links using our stack of the best PR tools.
- Search for the contact information of the website/websites with your links
- Contact the webmasters to ask for removal of the link.
- Create a disavow file, get it approved and upload it to Google.
STEP 2
Story Pitching
STEP 3
Journalist Response Requisition
STEP 4
Orchestrated Outreach/Content Promotion
STEP 5
Competitive Backlink Gap Analysis
If your competitors are ranking at the top of Google SERPs for your target keywords, then they most likely have a strong backlink profile. We will show you all their best press and posts so you can recreate it for yourself.
STEP 6
Unlinked Brand Mentions
Our final step in the PR process is to create and publish press releases. We make sure your press releases are built around timely, relevant topics and adhere to your industry trends.
FAQS
Public Relations FAQ
Digital PR is much like regular PR, with an emphasis on building links to your content.
Essentially, it’s a tactic used to gain more online recognition. It involves building relationships with content creators and journalists, as well as building citations and backlinks.
Those backlinks will not only help you build buzz about your brand, but give you an extra boost int he search rankings.
Our Digital PR campaigns start with a complete look at your target market and where they spend the most time online.
Then, we’ll go to work to help your brand integrate into those communities so that you can get mentioned, become a thought leader, and generate links that result in more visits to your website.
Using a variety of channels such as Facebook, Twitter, LinkedIn, online forums and blog comment sections, we’ll target influential bloggers, editors, referral partners, key social media accounts, and more to get them writing and mentioning your business.
Additionally, we’ll do a deep dive into the strategies your competitors are using to find ways those strategies can also work for you.
Though similar, digital PR differs from traditional PR in a few important ways.
The most noticeable is that traditional PR typically involved outreach to more traditional publications, such as magazines, newspapers, radio, and television.
Digital PR, on the other hand, puts an emphasis on influencer and blogger outreach. It also utilizes tactics such as SEO and link building to gain more exposure online.
Expert Posts
WATCH 151 VIDEOS WHERE OUR SEO COMPANY DESCRIBES OUR STRATEGY
In these training videos, John Lincoln covers exciting topics in search. Watch these videos to learn and get a look at the thought leadership which has allowed us to be ranked as the best SEO company in the nation by Clutch.co. These videos are updated weekly, so make sure to subscribe.
Did You Know We Made “SEO: The Movie”
Insights from SEO Company Experts
Learn more about the best practices and strategies driving SEO performance in 2023. Check out these top-
performing articles for tips and tricks sourced from years on the job.
Ingite Visibility has published thier 2023 search engine optimization study, revealing the biggest investments marketers and agencies are planning to make. Read on to learn about the state of SEO and content marketing in 2023.
What is BARD? Exploring Google Bard: An AI Chatbot for Search
Google has developed an AI chatbot called Google Bard. Its goal is to serve as an augmentation to the search engine. While it's like ChatGPT, there are some critical distincitons between the two. Read on to find out what they are.
How to Rank 1st on Google - SEO for 2023
Our SEO experts know Google focuses on pushing high-quality content to the top of SERPs. Learn from the pros exactly how to rank #1 on Google in 2023.
The Newbies Guide to Robots.txt
Robots.txt is key in preventing search engine robots from crawling restricted areas of your site. Learn how to block urls with robots.txt.
Quality Over Quantity: The Word Count Debate for Content Length
It's time to settle the oft-debated question: does word count actually matter in your SEO strategy? Read on to hear expert advice from SEOs and Google Webmasters themselves, to find the optimal length for your content in 2023.
5 Fast Ways to Get Website Traffic Now
Building website traffic is not easy and our SEO experts know that. We've created this guide, just for you, covering 5 of our favorite ways to get website traffic fast.
Troubleshoot Your International SEO Targeting Errors
Targeting your customers doesn't have to be difficult. If you're experiencing any errors, check out this blog to help you debug international SEO targeting errors to help set yourself apart from the rest.
Do User Behavior Metrics Actually Affect SEO?
Google's new Helpful Content Update favors content created by a person, for a person. In order to rank high in the search engine results page, find out how user behavior metrics affect search engine optimization.
Technical SEO 101: Common Reasons Why Your Site's Not Ranking
Technical SEO is all about how you built your website. It covers all of the behind-the-scenes aspects of search engine optimization such as crawling, indexing, site structure, migrations, page speeds, core web vitals, and more.Dive into this review to figure out what you might be doing wrong.
Schema SEO 101: Everything You Need to Know About Website Schema for SEO
Website schema can make a big difference in your rankings. Check out this blog to refer to different types of schema you can implement straight into your website html to make your SEO efforts work for you.
The Ultimate Guide to the 2021 Google Passage Ranking Update
The world of search engine optimization is always changing. As Google evolves and other tools are created, it’s hard to stay on top of the game. Dive into this piece by Jen Cornwell, Director of Digital Strategy, for everything you need to know about the Google Passage Ranking update.
Ultimate Guide to Auditing Your User Page Experience & SEO for Google (2023)
What does user experience in terms of a website really mean? In this blog, Director of Product Management, Danny Conlon, will walk you through the ins and outs of page experience and what that means for your website’s SEO.
15 Tactics to Become an SEO Expert: Advanced SEO Tactics
Did you know 93% of traffic begins with a search query? With endless amounts of information on the web it’s difficult to get users to click on your website. Follow these 15 advanced SEO strategies to improve your website’s rankings!
20 SEO Chrome Extensions to Download Now
When it comes to improving your SERP ranking, you need quality SEO tools. Lucky for you, our SEO experts have created a list of the 20 best SEO Chrome extensions to download now.
7 Ways Your Digital PR and SEO Can Join Forces
SEO strategies are used to make your site more visible to organic traffic. Digital PR involves strategies such as link-building, guest posting on sites, and launching sponsored posts. Dive into 7 strategies to make sure your SEO and Digital PR are working together properly.
Drive Traffic to Your Site with These 11 SEO Content Creation Tools
Content creation is critical for SEO. Once content is optimized for search engines, it cuts through all the noise and attempt to establish high relevance in Google’s ranking criteria. Drive traffic to your site with these essential content creation tools.
Gone Cookieless: Marketing in a World With No Third Party Cookies
In the past Google has used third-party cookies to track individual data across the web. Now, that’s all changing. Learn about the purpose of third-party cookies and what you can do to prepare your search engine optimization and targeting strategies for the elimination of cookies altogether.
Google Page Experience Update: How to Audit Your Site
Page experience is made up of a set of signals that measure the way users perceive their interactive experience on any web page. Learn about Google’s 2021 update and what you can do to ensure your site is ready.
A Guide to the Winning SEO Strategy for Ranking in Multiple Cities
If you run a business with multiple locations, you know how challenging managing all of them can be. Ranking in the SERPS are a great way to promote your various locations. Review this guide to build a winning seo strategy that will help your business rank in each city it is in.
10 Most Common Web Design Mistakes to Avoid
Web design and SEO go hand-in-hand in creating the user experience. Review the most disastrous web designs that could be killing your SEO.
Q&A Schema: Optimize Your Site with the Right Questions
Find the best questions to answer, the ones that your target audience is constantly asking. Then, use Q&A Schema tp help you optimize your site and answer these questions clearly and consisely. Learn about some of the best SEO tools for optimizing your schema to rank higher in search engines.
SEO & User Experience: Why Both are Critical to Your Site’s Success
User experience, or UX, is becoming an increasingly important factor in how well a website ranks in the search engines. And though many people don’t realize it, UX and SEO go hand in hand. Read on to learn more about UX, how it influences SEO, and how you can better incorporate UX into your website.
How to Create Custom Product Snippets Using Meta Tags
Did you know you can now control how your products appear in the search results? Use meta tags to set your search snippets to appear just how you want them to. I’ll cover how to do it in this article.
Master SEO in 2023
As you likely know by now, SEO is constantly changing. Whether it’s due to Google algorithm updates or new trends, there’s always something new to try. In this article, I’m taking you through my top tips for ranking high in 2023.
Which is Better for SEO: WWW. vs. Non-WWW
You’ve likely seen both iterations of URLs all over the internet. But when it comes to SEO, is one really better than the other? In this article, I’ll give you an SEO agency’s take on whether you should be using www or non-www in your website URL.
SEO for Google My Business: 5 Steps to Improve Your 2023 Rankings
Google My Business is a necessary source for your local SEO. Follow these 5 steps to understand the changes to Google My Business, and then shift your marketing strategy to improve your rankings!
How to Get More Out Of Your Link Building Strategy in 2023
As you probably know, SEO agencies are big on link building. And for good reason - a sold linking strategy can have a major impact on your rankings in the search engines. In this article, I’m covering eleven of my top strategies for building better links in the new year.
Learn Google Analytics 4 and How To Use It For SEO
Like it or not, Google Analytics 4 is coming and it is an important part of your SEO strategy. From predictive modeling to machine learning to basic reporting, it is going to be part of the search engine optimization world. In fact, the old Google Analytics, Universal Analytics, will be completely going away.
Why Our SEO Agency Recommends YouTube for 2023
If you are not on YouTube, you should be. Video is becoming critical as much of the media served in the SERPs is now multimedia content. It is important to create video, images and mark it up schema and get them into your sitemaps. 2.6 million users are on YouTube and even more use Google Search. In this article, you will learn about creating video and getting more people to engage.
SEO Reporting The Right Way: SEO Reports Your Team Needs
SEO reporting is the core of understanding what is working in your digital marketing strategy. Learn how to create SEO reports that will benefit your team and your client.
The On-Page Checklist to Help You Beat Your Competitors
Do you know the difference between On-Page SEO and Off-Page SEO? Dive into this on-page SEO checklist to beat out all your competitors.
Rankings Dropping? Here’s How to Recover from a Google Algorithm Update
Google algorithm updates come without warning. And they come without any clear guidance on how to deal with them. Need help? Read this blog for tips on how to recover from a Google algorithm update.
History of Google Algorithm Updates - History Timeline for SEOs
Google’s been around since 1998 and has evolved into a whole new search engine. This blog outlines Google’s SEO algorithm update history, covering every update in the timeline since 2012.
A new year means a new SEO strategy. In this comprehensive, hour-long webinar, I’m bringing in some of the best minds in marketing to help you plan your strategy for growth in 2023. We’ll cover the specific elements you need to focus on, as well as how to bring them all together to form one cohesive strategy.
What is Semantic Search & Does It Matter for SEO?
Semantic search is an advancement that helps search engines interpret the true meaning behind a search query rather than matching keywords. Search engine optimization experts understand the importance of semantic search, and we're brigning it to you.
These SEO Mistakes Could Deal Major Damage to Your Site
Mistakes happen to everyone. The important thing is to stay on top new trends and algorithm updates. In this article, I’ll cover twenty red flags you should be watching out for.
Content is King: Myth or Truth?
Find out if content is the real king of SEO in 2023. In this blog our seo experts will help you decide what you should consider in your next marketing strategy. Is your content solving a problem? Read this article to learn more.
Are Podcasts the Future of Content Marketing & SEO?
Demand for podcasts has been growing in popularity over the years. Do you have one? Here is everything you should know about podcasts and why it’s a good idea to integrate them into your SEO content strategy.
Are Multiple Sites Killing Your SEO?
In this article, we examine pros and cons of creating multiple websites for your business. Find out if running multiple sites will hurt your site's search engine optimization and learn some of the best practices from our SEO experts.
What is a Content Manager? Best Practices for Content Marketing
What is a content manager, and why are they so important in the modern market? Read this blog to find answers to all these questions and learn best practices for your SEO company.
Why Local Citation Building Matters & How It Adds Business Value
Have you ever heard about a local citation? In case you didn’t, we’ve got you covered! Here is everything you need to know about how local citation works and why it can bring significant value to your business.
Find New Profitable SEO Keywords In Under 2 Minutes
In this blog, we present five easy to follow steps on finding new profitable SEO keywords that will give you a chance to be above your competitors.
How to Optimize Your PDFs for SEO
Did you know that the rules of SEO apply to PDFs? Here are a few tricks to up your game with PDFs on organic search. Let’s dive in.
The Best Rank Tracking Tools for YouTube Videos
As an SEO Company, you must know about all these fantastic tools for YouTube videos considering they are the world’s second-largest search engine.
Domain Authority: What Is It and Is It Worth Focusing On?
So the higher your DA score, the higher your site is likely to rank, right? We’ll explore how, as an SEO company, you can either leverage DA, or focus your efforts elsewhere.
What are Sitelinks and How do You Change Them?
Though Google has made it clear that it is not possible to manually alter sitelinks in search boxers, I'll tell you how you can optimize your content in the best way to influence the sitelinks.
What are YMYL Websites? YMYL Content, Pages, and E-E-A-T
YMYL stands for Your Money, Your Life. What kind of content falls under YMYL? How do you optimize SEO for YMYL? ANd what is E-E-A-T? Read our guide for all the answers.
The Best Guest Posting & Guest Blogging Sites for Marketers
Guest blogging can be frustrating when you can't find the right outlets. Make building links easy and check out our list of the top guest posting sites.
Google Click Through Rates by Ranking Position
How does SERP ranking impact your website's click-through-rates? In this article we use data collected from our very own SEO agency to present you with the search landscape for 2023.
What is Alt Text? Image SEO & Why You Should Be Using It
Historically, alt text was used to address the slow load times of the early internet, appearing when images failed to load. While load times aren’t much of a problem these days, they’re still important for SEO. Our on-page SEO services include optimizing alt text, which gives Google more context for matching queries to the right content.
What Is Anchor Text and Why Does It Matter for SEO?
Anchor text is more than an afterthought, it’s an opportunity to improve SEO performance and internal linking, by offering more context to readers and crawlers alike. Check out this guide to learn about Ignite Visibility’s anchor text strategy.
Shocking New Study Reveals the True State of Search in 2020
In our latest SEO agency study, we surveyed over 500 respondents to better understand what searchers look for in the search results, and what factors most impact their decision to click. What we found may surprise you. Read the full study here.
The Top Ten Keyword Research Tools on the Market
Keywords have been an SEO staple for years, yet many people find the research process overwhelming, slow, and not especially accurate. Luckily there are plenty of tools that can help you solve this problem; from SEO agency-grade investments to free web-based apps, read on to check out my recommendation.
The Google Helpful Content and It's Impact on Ranking in Google
Bottom-line, if your content is not helpful, you will not rank as well in Google following this update. This was one of the larger Google updates and Google came out with specific recommendations on how to deal with it. In this article, we cover how to focus on people-first content, how to write for your audience, how to show first-hand experience and more.
What is SEO? Your Guide for 2023
SEO has really evolved in the last few years. In this complete guide to SEO you'll learn the basics, why SEO matters, on-page vs off-page, the difference between black hat and white hat and much more. This fresh guide for 2023 is full of useful SEO tips. Check it out!
Create an Effective Content Brief Now
Steal the exact content brief we use to assign articles for a blog that sees 100k+ visitors/month. Straight from our SEO experts to your website.
Site Search Function Report
If you are not utilizing Google’s Site Search Function, chances are you’re missing an opportunity to understand your customers. Check out this blog for a walk through on how to turn on site search report in Google Analytics.
Everything is a User Experience
What is user experience? Put simply, a user's experience with a product or service. In this blog, you'll learn how UX appears offline.
Why Content Marketing Will Always Matter
Content is the backbone of all marketing. Without creative copy, you’ll never stand out in the ocean of digital marketing agencies. If you want to win your customers over with your marketing, learn why content marketing will always matter and why you should invest in it now.
Advanced SEO Tactics to Help You Rank Higher
Are you ready to become an SEO expert? In this blog you’ll learn the ins and outs of various advanced SEO tactics. Outshine your competitors by implementing these strategies for 2023!
Technical SEO 101: Find Out Why Your Site's Not Ranking
You’ve created great content and posted it, but you’re not seeing the results you anticipated. In this blog you’ll become a technical seo expert - learn why your site might not be ranking and how to fix it!
Why Most SEO Campaigns Fail
Do you work for an SEO agency? Whether the answer is yes or no, this blog reveals all the insights from an SEO expert himself, on SEO campaigns. Dive in and learn why most SEO campaigns fail and how you can fix them.
Content Marketing Trends to Know
Content trends come and go, so it’s important to take advantage of them when you can. Since content is the backbone for your SEO agency, follow this blog to launch your 2023 strategy!
SEO Copywriting: How to Do it Well
If you want to attract more visitors to your website, you should familiarize yourself with SEO copywriting. This guide will provide you with the ultimate SEO copywriting skills.
How Long Does SEO Really Take?
Wondering how long SEO actually takes? New marketers are taking on the task of beefing up their SEO strategies. Follow these steps to see faster SEO results!
Google Penalties Guide to Success: The Complete List of Penalties
Google is one of the largest search engines. However, it is hard to be #1 on the search engine results page if you don’t understand how ranking works. Check out this list of Google penalties put together by the top SEO agency to help you win.
Using Digital PR to Build Brand Awareness
Morgan Dixon, Director of PR, Lauren Roberts, Senior PR Manager, and Madison Hoffman, Digital PR Strategist, have cracked the code on how to use digital PR to get featured in some of the biggest publications on the internet.