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Home / Services / Public Relations Company (PR Services in San Diego)
Service SEO Hero

PR Services to Ignite Your Brand

Does your company need buzz? We can get you exposure fast!

Our team of talented publicists have the skills to efficiently communicate with the public,
both through compelling digital and traditional public relations tactics. Our
relationships with media, online influencers and bloggers drive
visibility to you by featuring your brand on large social media sites,
blogs and local and national publications, keeping you in the spotlight.

GET STARTED TODAY!

THE LEADER IN DIGITAL MARKETING

CREATIVE SOLUTIONS

“They’ve taken strong ownership. Rather than being a contractor, they come to the table like they’re a part of our team.”

- Owner, Therapeutic Company

CUSTOM STRATEGIES

“The way they built our support team is as unique as our business. It’s like we all just fit together - and therefore get more accomplished in less time.”

- Director of Marketing, Jazzercise, Inc.

INDUSTRY-LEADING TEAMS

“Their experience speaks for itself. You can step back and trust that they’re performing.”

- Owner, Rocket Resume

Benefits of PR Include

  • An advantage over competitors not focusing on a media placement strategy
  • Boosted credibility bringing more value to your traditional advertising
  • Awareness of your company’s products or services
  • A more influential image of your company
  • Increased SEO visibility, larger social communities and bigger email lists
  • Reinforcement of your company image and public perception

Why work with us over other PR Agencies?

  • Consistently named a top SEO company in the United States on all top industry lists
  • Over 50 5 star reviews online
  • No long term contracts, we earn our keep each month
  • We teach search engine optimization and web analytics at UC San Diego (we will teach you)
  • Over 150 clients such as Tony Robbins, 5 Hour Energy, The Knot World Wide, and Sharp Healthcare.
  • We integrate SEO with social media, CRO, SEM, content marketing and public relations.
  • Featured on the New York Times, Forbes, Search Engine Land, Entrepreneur, Inc.
  • Expert and experienced staff. Over 85 full-time expert employees.
  • Our CEO is one of the top SEO consultants in the field.
  • We are international SEO experts (full translation and international SEO capabilities)
  • We are more than an SEO company and manage over 60 million in advertising a year
Media Outreach and Relations

IGNITE VISIBILITY PR SERVICES

Media Outreach and Relations

The right mix of media outreach and media relations can work together to help us help you build a stronger brand image.

General Market and Hispanic Media Blogger and Social Media Influencer Outreach

As a bi-lingual company, our PR team can target media, bloggers and influencers in Spanish and English.

Some of the most successful PR campaigns include influencer outreach to build reach and credibility among their following. Additionally, influencers generate authoritative links, which have a positive impact on your brand’s SEO.

Community Outreach

We oversee all community development initiatives. We plan, develop and implement programs to promote your brand through community awareness. Our team of writers have the creative ability to write articles and press releases that engage the public in your brand’s voice. We also have the ability to leverage our other departments, such as design and social media, to ensure we have great images and reach.

Copywriting – Press releases, Website Content, Ghost Writing, Blogs, Media Kits, Speeches, Case Studies and Articles

Our team of creative writers have the ability to create content that appeals to the public in your voice.

Translation and Regional Marketing

Consumers prefer to receive information where the content has been accurately translated into their native tongue. This shows appreciation, and your public will be more prone to trust your brand more, as they will have a better grasp of what you offer. Our translators not only know the language they are translating your copy into, they also have a feel for the culture they are directing the message to, giving you a competitive edge over your competition.

Media Training

Enhancing the accuracy of coverage that your brand receives is key in PR. Our media training specialists show how to represent your brand in the correct tone, ensuring a smooth interview experience and company representation in the public’s eye.

OUR PR PROCESS

STEP 1
Backlink Clean Up

STEP 2
Story Pitching

STEP 3
Journalist Response Requisition

STEP 4
Orchestrated Outreach/Content Promotion

STEP 5
Competitive Backlink Gap Analysis

STEP 6
Unlinked Brand Mentions

STEP 1

Backlink Clean Up

  • Identify your bad links using our stack of the best PR tools.
  • Search for the contact information of the website/websites with your links
  • Contact the webmasters to ask for removal of the link.
  • Create a disavow file, get it approved and upload it to Google.

STEP 2

Story Pitching

Our public relations team works hand-in-hand with our content writers and digital strategist to come up with suitable stories and content pieces that can be pitched to your industry media outlets.

STEP 3

Journalist Response Requisition

In this step, Ignite fully manages all HARO queries. We get HARO email blasts from editors up to 3x a day and in those, we look for opportunities to send expert quotes for editorials or expert quote placements.

STEP 4

Orchestrated Outreach/Content Promotion

Our PR team diligently works to plan for and execute all public relations outreach opportunities. This also involves defining your audience types, conducting the necessary research, and strategically promoting your SEO driven content and infographics on social platforms, in press releases, or on guest blogging platforms to help you gain the best exposure and engagement from your target audiences.

STEP 5

Competitive Backlink Gap Analysis

If your competitors are ranking at the top of Google SERPs for your target keywords, then they most likely have a strong backlink profile. We will show you all their best press and posts so you can recreate it for yourself.

STEP 6

Unlinked Brand Mentions

Unlinked brand mentions are online citations of your brand that do not link back to your site. Our job in this process is to find these unlinked mentions, reach out to the sites and ask them to convert the mention into a live link back to your site.

Our final step in the PR process is to create and publish press releases. We make sure your press releases are built around timely, relevant topics and adhere to your industry trends.

FAQS

Public Relations FAQ

1. What is Digital Public Relations?

Digital PR is much like regular PR, with an emphasis on building links to your content.

Essentially, it’s a tactic used to gain more online recognition. It involves building relationships with content creators and journalists, as well as building citations and backlinks.

Those backlinks will not only help you build buzz about your brand, but give you an extra boost int he search rankings.

2. What Does a Digital PR Strategy Look Like?

Our Digital PR campaigns start with a complete look at your target market and where they spend the most time online.

Then, we’ll go to work to help your brand integrate into those communities so that you can get mentioned, become a thought leader, and generate links that result in more visits to your website.

Using a variety of channels such as Facebook, Twitter, LinkedIn, online forums and blog comment sections, we’ll target influential bloggers, editors, referral partners, key social media accounts, and more to get them writing and mentioning your business.

Additionally, we’ll do a deep dive into the strategies your competitors are using to find ways those strategies can also work for you.

3. How is Digital PR different than traditional PR?

Though similar, digital PR differs from traditional PR in a few important ways.

The most noticeable is that traditional PR typically involved outreach to more traditional publications, such as magazines, newspapers, radio, and television.

Digital PR, on the other hand, puts an emphasis on influencer and blogger outreach. It also utilizes tactics such as SEO and link building to gain more exposure online.

4. How do you measure the success of Digital PR?
Like most digital campaigns, determining how successful your digital PR campaign is relies heavily on tracking the right metrics. Much of it will also come down to monitoring the referral traffic your site is getting from each digital placement. You’ll want to keep an eye on social shares, monitor performance using social tools, look at your backlink authority and where your backlinks are coming from using a tool like BuzzSumo, and look for upswings in branded traffic searches. It’s harder than ever to plan, execute, and refine an SEO strategy that gets results. The days where blogging and the occasional ad campaign could land you on the front page of the Google search results are over.

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La Jolla, California 92037

619.752.1955

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