PR Services to Ignite Your Brand
Does your company need buzz? We can get you exposure fast!
Our team of talented publicists have the skills to efficiently communicate with the public, both through compelling digital and traditional public relations tactics. Our relationships with media, online influencers and bloggers drive visibility to you by featuring your brand on large social media sites, blogs and local and national publications, keeping you in the spotlight.
Benefits of PR Include
- An advantage over competitors not focusing on a media placement strategy
- Boosted credibility bringing more value to your traditional advertising
- Awareness of your company’s products or services
- A more influential image of your company
- Increased SEO visibility, larger social communities and bigger email lists
- Reinforcement of your company image and public perception
Ignite Visibility PR Services
With decades of experience and senior staff, we have a wide range of customization abilities based on your individual needs.
Media Outreach and Relations
The right mix of media outreach and media relations can work together to help us help you build a stronger brand image.
General Market and Hispanic Media Blogger and Social Media Influencer Outreach
As a bi-lingual company, our PR team can target media, bloggers and influencers in Spanish and English.
Some of the most successful PR campaigns include influencer outreach to build reach and credibility among their following. Additionally, influencers generate authoritative links, which have a positive impact on your brand’s SEO.
We oversee all community development initiatives. We plan, develop and implement programs to promote your brand through community awareness. Our team of writers have the creative ability to write articles and press releases that engage the public in your brand’s voice. We also have the ability to leverage our other departments, such as design and social media, to ensure we have great images and reach.
Copywriting – Press releases, Website Content, Ghost Writing, Blogs, Media Kits, Speeches, Case Studies and Articles
Our team of creative writers have the ability to create content that appeals to the public in your voice.
Translation and Regional Marketing
Consumers prefer to receive information where the content has been accurately translated into their native tongue. This shows appreciation, and your public will be more prone to trust your brand more, as they will have a better grasp of what you offer. Our translators not only know the language they are translating your copy into, they also have a feel for the culture they are directing the message to, giving you a competitive edge over your competition.
Enhancing the accuracy of coverage that your brand receives is key in PR. Our media training specialists show how to represent your brand in the correct tone, ensuring a smooth interview experience and company representation in the public’s eye.
Through these pre-arranged, face-to-face meetings, we allow reporters, editors, writers and producers from various digital and traditional media to experience your brand firsthand, as they are able to see and interview you or a designated spokesperson to then write about it.
This is one of the most commonly used tools in PR. It’s an engaging way to reach a group of the media, thus effectively spreading the intended message to your target market.
Effective messaging not only drives awareness—it drives action and interaction. We bring brands to life through experiences that form a bond with consumers and create a long-term emotional tie with them. Brand activations can range anywhere from a digital campaign to in-store sampling campaigns.
Special event production
Whether your event is a seminar, gathering or an elaborate gala, we have a network of professionals to make it a memorable experience. From event logistics to event public relations, we have you covered.
A crisis is no fun, yet they do happen. Your best way to tackle an unplanned event where your brand’s reputation is at risk is to be prepared for these scenarios. Our specialists have the keen ability to foresee these situations and create a specially formulated crisis communications plan designed to protect your brand.
FAQS // Public Relations FAQ
1. What is Digital Public Relations?
Digital PR is much like regular PR, with an emphasis on building links to your content.
Essentially, it’s a tactic used to gain more online recognition. It involves building relationships with content creators and journalists, as well as building citations and backlinks.
Those backlinks will not only help you build buzz about your brand, but give you an extra boost int he search rankings.
2. What Does a Digital PR Strategy Look Like?
Our Digital PR campaigns start with a complete look at your target market and where they spend the most time online.
Then, we’ll go to work to help your brand integrate into those communities so that you can get mentioned, become a thought leader, and generate links that result in more visits to your website.
Using a variety of channels such as Facebook, Twitter, LinkedIn, online forums and blog comment sections, we’ll target influential bloggers, editors, referral partners, key social media accounts, and more to get them writing and mentioning your business.
Additionally, we’ll do a deep dive into the strategies your competitors are using to find ways those strategies can also work for you.
3. How is Digital PR different than traditional PR?
Though similar, digital PR differs from traditional PR in a few important ways.
The most noticeable is that traditional PR typically involved outreach to more traditional publications, such as magazines, newspapers, radio, and television.
Digital PR, on the other hand, puts an emphasis on influencer and blogger outreach. It also utilizes tactics such as SEO and link building to gain more exposure online.
4. How do you measure the success of Digital PR?
Like most digital campaigns, determining how successful your digital PR campaign is relies heavily on tracking the right metrics. Much of it will also come down to monitoring the referral traffic your site is getting from each digital placement.
You’ll want to keep an eye on social shares, monitor performance using social tools, look at your backlink authority and where your backlinks are coming from using a tool like BuzzSumo, and look for upswings in branded traffic searches.