Last Fall, Pinterest teased about the plan to try out Promoted Pins. And now it is available—sort of. Pinterest is beginning to offer their first paid test, in the U.S. only, to a small group of major brands from different industries, including: ABC Family Banana Republic Expedia.com Gap General Mills Kraft lululemon athletica Nestle –…
A Comprehensive Guide to Using Google Plus Post Ads with AdWords
Ready to learn how to create Google Plus Post Ads! Check out our Guide to Google Plus Post Ads Below! The following guide outlines how to engage more people with your content, including clickable links back to your website, by creating a Google+ ‘Plus Post Ad’ within Google AdWords. In order to create a ‘Plus…
Google Brings a Bundle of New Features to Adwords
Google is taking Adwords to the next level with some exciting changes. For the Enterprise-Level Power Users Some of the new additions to the family include: Enhanced Reporting: This new Excel-like feature for Adwords, allows users to create reports directly in Adwords with real-time data. There will be visualization tools and drag and drop features….
Yelp Spurns Google, Teams Up with Yahoo
Looks like Yelp and Yahoo are teaming up to make their search more a little more competitive to Google. Yelp’s addresses, hours, star rating and more, is now going to be a common sight on Yahoo Search. Yelp has more than 53 million reviews on record, and is the go-to local guide “for real word-of-mouth…
Guide to Facebook Custom Audience, Lookalike Ads & Power Editor
In advertising, one the most important factors is being able to target the correct demographic. If you advertise to irrelevant targets, you are wasting your money. Facebook Custom Audience targeting allows you to reach the right type of personal with your online ads and the Power Editor Tool gives you the ability to make sweeping…
Custom Audiences Craft Highly Targeted Ads on Facebook
Facebook’s new Custom Audiences is a powerful new tool that has been making waves in the social media community. It’s an easier way for businesses of any size to reach out to people that matter to them such as potential prospects. Custom Audiences allows you to create lists of people you want to target your Facebook…
App Store Optimization
For businesses out there who have apps that support your product or service, or whose product or service revolves around an app, an often overlooked optimization technique is App Store Optimization, or ASO. Just as properly optimizing your website for SEO can lead to higher search engine rankings, the proper optimization of your mobile app…
How Super Bowl Social Media Campaigns Changed Viral Marketing Forever
With the Super Bowl coming up in less than two weeks, brands are continuing in their quest to draw in attention from the millions of people who will tune in to watch the big game. Super Bowl commercials have always been both exciting for brands and their audience. However, with changing media and increased use…
9 Mind-Blowing Social Media Facts for 2014
2013 was a big year for social media with programs like Snapchat, Vine and more! And for 2014, it isn’t just a trend ready to disappear— in fact, it’s starting the year with a bang and becoming an essential part of business’ strategies and people’s everyday lives! Check out these 9 Mind-Blowing Social Media Facts…
Advertisements Come to Instagram
Social advertising is booming. Ignite Visibility has been at the forefront of this revolution over the last year, offering social media advertising as one of our core services. For this reason, we are incredibly excited to see that ads have finally come to Instagram. According to Mashable, “Instagram announced on Thursday that the company will…