Curious about dynamic search ads? You’ve come to right place. In this post, I’ll take you through the in’s and out’s of dynamic search ads, and how to determine if they’re best for your business. What We'll Cover: What dynamic search ads (DSAs) are How they work The benefits of using DSAs DSA targeting How to set up a DSA in … [Read more...]
What’s the Best Ecommerce Platform in 2020?
The challenge? Finding the best platform for your e-commerce store in a sea of website builders. To help you weigh the pros, cons, and other e-commerce platform variables, I’ve compared five leading platforms. We compare 5 major ecommerce platforms, including Shopify, Magento, WooCommerce, BigCommerce, and Wix. What You'll Learn: … [Read more...]
Facebook Dynamic Ads 101
Facebook has come a long way since it first launched in 2004. With more than 2.5 billion active users, the platform has transformed the way users consume content and the way marketers advertise. Today, Facebook advertising is one of the most effective and lucrative marketing channels for any brand. What You’ll Learn: What are Facebook … [Read more...]
11 Examples of Effective Subliminal Advertising (And 5 That Aren’t)
Have you experimented with subliminal advertising? If you have, you'll know it's a hard thing to get right. In this article, I'll explain what subliminal advertising is and how it can be used effectively. What We'll Cover: What subliminal advertising is Subliminal advertising done wrong: McDonald's and the Food Network KFC … [Read more...]
The Ultimate Guide to LinkedIn Lead Gen Forms
Looking for more leads on LinkedIn? This article covers the who’s, what’s and why’s of LinkedIn’s new Lead Gen forms: who they’re for, what they do and why you should be using them. What You'll Learn: What LinkedIn lead generation forms are How the forms work The benefits of using lead generation forms How to set up an ad … [Read more...]
What is Native Advertising? Everything You Need to Know
In 2019, native ads make up over 61% of display ad spend, making them one of the fastest growing formats on the market. If you are not doing native advertising, you are missing out. But I've got you covered. In this guide, I'll go over everything you need to know to get started with native advertising. What You'll Learn: What native … [Read more...]
How Layered Audience Targeting in Google Ads Works
Are you layering your Google audiences? You should be. In this article, I’ll take you layered audience targeting in Google, and how you can use combined audience targeting to improve your ad campaign results. What You'll Learn: About advanced audience targeting Demographic audience targeting Why layering audiences is a good … [Read more...]
What is Paid Search? How Paid Search Marketing Works
Paid search marketing is one of the best ways to drive leads and revenue online. In this article, I'm going to give you an overview of paid search. By the end, you are going to be an expert. This guide offers beginners an entry-point into the world of search campaigns, covering the following key points: What is paid search, and how does … [Read more...]
How To Target Ads At Each of the Buyer Journey Stages
If you want your ad campaigns to be as effective as possible, then you need to take the buyer journey stages into account. The buyer journey is what every prospect goes through before converting, and by targeting your ads to the correct stage you have a better shot at hitting them with the right message at the right time. In this article, I’ll … [Read more...]
Ultimate Guide To Google Shopping Ads: Tips, Tricks, and Strategies
There’s no shortage of ways to increase sales for your ecommerce business. Fortunately for you, one of the best ecommerce sales tactics is extremely easy to implement: Google Shopping ads. In this guide, I’ll walk you through how to set up a Shopping Campaign and get your products to the top of the SERPs. What You'll Learn: What Google … [Read more...]
