If you want your ad campaigns to be as effective as possible, then you need to take the buyer journey into account. The buyer journey is what every prospect goes through before converting, and by targeting your ads to the correct stage you have a better shot at hitting them with the right message at…
7 Examples of Subliminal Advertising (Should You Try It?)
Have you experimented with subliminal advertising? If you have, you’ll know it’s a hard thing to get right. In this article, I’ll explain what subliminal advertising is and how it can be used effectively. What is Subliminal Advertising? Before we dive into the actual advertising, let’s take a little psychology side trip. A subliminal message…
7 Critical PPC Lead Generation Mistakes You Must Avoid
PPC is one of the most effective channel for lead generation. Why? Because it quickly puts you in front of the audience you need. That said, it’s not the easiest channel to get right. In this article, I’ll take you a through a few reasons why your PPC lead generation may not be delivering. Your Intent…
How Layered Audience Targeting in Google AdWords Works
Are you layering your audience targeting? You should be. In this article, I’ll take your through the different audiences Google has to offer, and how you can use layered audience targeting to improve your ad campaign results. Advanced Google Audience Targeting Before we get into how to combine your audiences, let’s lay a little groundwork….
The Secret of Successful Dynamic Search Ads (How They Work)
Curious about dynamic search ads? You’ve come to right place. In this post, I’ll take you through the in’s and out’s of dynamic search ads, and how to determine if they’re best for your business. What Are Dynamic Search Ads? At first glance, dynamic search ads appear to just another ad in users search results….
Why Native Advertising Is Exploding In 2018 (How Marketers Are Using It)
In 2018, native ads will make up over 60% of display ad spend and they are the fastest growing part of the market. If you are not doing native advertising, you are missing out. If you’ve been following all the trends in online marketing the past few years, you know that Google has been saying…
Guide To Google Shopping Ads, Simple Tips For Quick Wins
How would you like to get your ecommerce products listed at the very top of the search results? You can do that with Google’s Shopping Ads. Essentially, Google Shopping Ads are rich results. They present Google users with a thumbnail image of a product, its title, its price, and in some cases even an aggregate…
Paid Search Specialist Needed – Join Ignite Visibility
Ignite Visibility is looking for a PPC specialist to join their team! Read the job posting below. Paid Search Specialist Needed Job Description Ignite Visibility is looking for a full time Paid Search Specialist to join their fast-growing team in San Diego. This position is a great opportunity for an individual with intermediate experience in…
The Ultimate Guide to LinkedIn Lead Gen Forms
This article covers the who’s, what’s and why’s of LinkedIn’s new Lead Gen forms: who they’re for, what they do and why you should be using them. With over 400 million users, LinkedIn has established itself as a powerful tool to connect your business to qualified leads all over the world. And thanks to its…
How has the Google PPC Layout Update Influenced Marketing?
In February, Google changed the layout of its AdWords ads in the search engine results pages (SERPs). That’s going to affect the digital advertising strategy for many companies. In this article, we’ll take a look at what changed and how it will impact your own online marketing efforts. What Happened, Anyway? Once upon a time,…
