Google, Facebook, LinkedIn, Amazon… and Baidu? Hear me out. China’s answer to Google Ads presents an entry into the Chinese marketplace and the ability to get your products in front of a massive audience 2 billion deep. Here, we’ll talk about why you should use Baidu PPC, as well as the metrics and bidding strategies you need to know before … [Read more...]
One Simple Method For Structuring High Converting Landing Pages
Effective landing pages are the unsung hero of the marketing campaign. Yet, many companies barely give them a second thought, often making the critical mistake of sending ad traffic to a general home page. In this article, I'll go over my simple method for structuring high converting landing pages, every time. What You'll Learn: Why it's … [Read more...]
How To Integrate Chatbots Into Your Paid Media Strategy
Most of the dialog concerning chatbots centers around using the friendly AI tool for customer support or conversational marketing. A lesser known (but equally powerful) way you can use chatbots is in your paid media strategy. Let's take a look at how chatbots offer the perfect support system for ads across channels. What You'll Learn: … [Read more...]
10 Reasons You Shouldn’t Do Programmatic (And One Reason You Should)
Wondering where programmatic fits into your ad strategy? I'll let you in on a little secret: there's a good chance it doesn't fit in at all. In this article, I'll give you ten reasons you shouldn't be using programmatic - and one reason you should. What You'll Learn: 10 reasons you shouldn't do programmatic: Your ads may show up in … [Read more...]
The Secret to a Successful Facebook Ad Strategy (That No One Tells You)
Facebook is far more than just a social platform. For marketers, it's become an ideal avenue to conduct serious business (or at least, run some serious ads). In this article, I'll let you in a little-known Facebook ads strategy that will help secure the best leads for your business. What You'll Learn: Where to start your Facebook ad … [Read more...]
How To Get Into Google Local Service Listings (And Why it Matters)
Have you tried Google Local Services Ads? If you haven’t and you run a local service, you might want to give these ads serious consideration. In this post, I’ll give you the rundown on what Local Services Ads are and how they can benefit your local business. What You'll Learn: What Google Local Services ads are and how they appear in the … [Read more...]
7 Tips To Build Paid Media Audiences With Google Analytics
Google Analytics is one of the most undeniably important tools for marketers, but if you're not spending a significant amount of time with your Google Analytics Audience report, you're leaving money on the table. In this article, we’ll look at how you can grow your paid media audience by using Google’s Audience report. Let’s dive on in, shall … [Read more...]
Paid Media 2019 – Beginner To Domination In New Or Mature Market
Paid media in 2019 is different than years before. In this video and article, I cover how you begin and maximize your paid media strategy. Watch the Video or Read the Full Article Below What We'll Cover: Basic Start with Google Ads Match types: begin with exact match Match types: add in phrase match and broad match Moving … [Read more...]
Facebook Ad Cheat Sheet (OF YOUR DREAMS) 11 Powerful Ad Types
There’s no doubt that Facebook is a force to be reckoned with as far as paid ads are concerned. Given Instagram’s success with video content and more interactive brand-experiences, Facebook has added a whole host of new advertising features to keep pace. From Stories to Carousel to Videos and the Instant Experience, here’s a look at Facebook’s … [Read more...]
9 Techie Ways To Track (and Beat) Your AdWords Competitors
If you’re using search ads to promote your business, you’re not alone. Some of your best customers are targeted by AdWords competitors. That’s why you need to outwit them. Otherwise, you’ll lose market share. In this article, I’ll show you how to track and beat your AdWords competitors. What You'll Learn: How to find your competitors … [Read more...]
