When used the right way, pay-per-click (PPC) campaigns will help you maximize your reach and connect with your target audiences. The key is knowing how to approach these campaigns to get the best results. In this blog, Ignite Visibility’s SVP of Paid Media, Meghan Parsons, will guide you through the ins and outs of pay-per-click advertising…
Influencer Marketing Strategy: Guide to Building Successful Partnerships
Influencers get their name from what they’re good at: influencing others across social media. They have strong connections with audiences that you might struggle to reach with other marketing channels. In this blog post, Sr. Social Media Strategist, Ashley Nigro, will do a deep dive into this channel to help you develop the perfect influencer…
SEO for Pest Control Companies: How to Rank Higher in Local Searches
Search engine optimization, or SEO, is essential for pest control companies if they want to get ahead of competitors and attract valuable customers. At Ignite Visibility, we offer pest control SEO services that can help your company climb to the top of search engine rankings. With our services behind your business, you can rank for many…
11 Examples of Effective Subliminal Advertising
Brands everywhere subtly influence your decisions without you even realizing it. Ever wonder how? Discover the fascinating world of subliminal advertising, where hidden messages are crafted to impact your choices. Keep reading to uncover the secrets behind these powerful techniques and how they’re used in everyday marketing. What We’ll Cover: What is Subliminal Advertising? Subliminal…
What is Paid Search? How Paid Search Marketing Works
Companies will spend over $190 billion on paid search in 2024. This investment continues because of the results paid search ads deliver—$2 for every $1 spent. As a critical part of your marketing strategy, spending wisely and generating revenue from this tactic should be a primary focus. In this blog, Meghan Parsons, our SVP of…
Capitalize on Local Traffic with Google Local Service Ads
Stuck waiting for a plumber from across town? Google Local Services Ads can help! They put your local business at the top of search results, allowing customers to call or message you directly. In this blog, our VP of Paid Media, Ryan Cox, breaks down everything you need to know about Local Service Ads to…
Start Creating Ad Content for Each Stage of the Buyer’s Journey
What We’ll Cover: The Buyer’s Journey Stages Stage 1: Awareness Stage 2: Consideration Stage 3: Decision FAQs: Creating Ad Content For Each Stage of the Buyer’s Journey What Are The Buyer’s Journey Stages? Before you start mapping out your advertising strategy, you’ll need to have an understanding of each of your personas as they move…
Mastering Layered Audience Targeting in Google Ads
What You’ll Learn: Advanced Google Audience Targeting Advanced Targeting Options How to Add an Audience to Your Campaign Start Layered Audience Targeting FAQs: Google Ads Targeting Advanced Google Audience Targeting Advanced Google audience targeting is a data-driven strategy that refines the reach of your ads by connecting them to the most relevant audience. This involves…
Native Advertising: Reach Your Target Audience with Native Ads
In This Blog, We’ll Answer: What is Native Advertising? Native Advertising Statistics How Does Native Advertising Work? How Can You Tell What a Native Ad Is? 10 Examples of Native Advertising 3 Examples of Ineffective Native Advertising Native Advertising FAQs What is Native Advertising? Native advertising is a form of paid advertising. But it functions…
What is CPC?: Essential Insights into Cost-Per-Click Advertising
Cost-per-click, or CPC, refers to the cost associated with running digital ads. With CPC advertising, brands do not pay a flat fee for their ads. Rather, they pay per click. Estimates show advertising spending in the U.S. growing to $695.96 billion by 2024 and up to $835.82 billion by 2026. And a massive chunk of…