Netflix advertising gives brands access to premium streaming inventory through Netflix Ads Suite and approved programmatic partners. The opportunity is larger and more measurable than it was at launch, but the right buying path, creative, targeting, and KPI plan still determine whether the investment works. In this guide, Scott McCutchan, Sr. Director of Franchise Paid…
Google Local Service Ads in 2026: How They Work & What’s Changing
Google Local Services Ads (LSAs) connect local businesses directly with ready-to-buy customers via a pay-per-lead (PPL) model, charging only when a prospect contacts the business. Key changes to the platform include the consolidation of the “Google Guaranteed” and “Google Screened” trust badges into a unified “Google Verified” blue checkmark, and the discontinuation of the LSA mobile app in favor of the main Google Ads platform. Promoted directly on search results and Google Maps, LSAs are highly effective for home services, healthcare, legal, and real estate businesses. Integrating them with an active Google Business Profile is now mandatory to prevent fraud and drive local lead generation.
What is CPC? – Essential Insights into Cost-Per-Click Advertising
Cost-per-click, or CPC, refers to the cost associated with running digital ads based on the number of clicks those ads receive. With CPC advertising, brands do not pay a flat fee for their ads. Rather, they pay per click. But in order to understand that spend, and better yet, how much it will cost you…
Pest Control SEO: From Keyword Strategy to Content Marketing
Like other local businesses, pest control companies need search engine optimization (SEO) to connect with potential customers, especially when targeting people in need of emergency services, seasonal spikes in your industry when pests are a common problem, and those “near me” keywords that prospects will enter when seeking local services. The stakes involved with pest…
Microsoft Advertising in 2026: How to Launch, Manage, and Scale Campaigns That Convert
Microsoft advertising has moved far beyond being a “Google alternative”. It is now a sophisticated, AI-first ecosystem. If you are looking to scale in 2026, you aren’t just buying search terms; you’re tapping into a network of 109 million PC users who conduct 6.4 billion searches every month. In this blog, SVP of Paid Media,…
Subliminal Advertising: How It Works & Key Examples
Brands everywhere subtly influence your decisions without you even realizing it. Ever wonder how? In this blog, Senior Content Strategist, Lina Zehan, uncovers the fascinating world of subliminal advertising, where hidden messages are crafted to impact your choices. Keep reading to uncover the secrets behind these powerful techniques and how they’re used in everyday marketing….
Best Lead Nurturing Strategies to Boost Conversions
Everyone wants to feel special, right? The same goes for your customers! In today’s economy, more and more consumers are looking for a connection with the brands they buy from. In this blog, Chief Client Officer, Jeff Macgurn will break down why lead nurturing matters and how it could lead to some big results if…
Native Advertising: What Is It & How Can You Implement It?
As the digital landscape continues to evolve and you need to shake things up to get and hold your audience’s attention, native advertising is now more important than ever in building a meaningful connection. In this blog, Meghan Parsons, SVP of Paid Media, will take a deep dive into native display advertising, the benefits of…
How Audience Personas Enhance Demographic Targeting & Inbound Efforts
Marketers often leverage demographic insights to create detailed audience personas. By understanding specific audience segments and their preferences, audience persona-based marketing can ensure ads and content align with audience expectations. In this article, Franchise Content Manager, Khanyi Moshia, discusses audience-based marketing. Learn how to craft buyer personas and then design data-driven digital marketing strategies. What…
What is Pay-Per-Click Advertising? A How-To Guide for PPC in 2024
When used the right way, pay-per-click (PPC) campaigns will help you maximize your reach and connect with your target audiences. The key is knowing how to approach these campaigns to get the best results. In this blog, Ignite Visibility’s SVP of Paid Media, Meghan Parsons, will guide you through the ins and outs of pay-per-click advertising…