Microsoft Advertising helps companies reach their potential. Through cool tools like the Microsoft Audience Network (MSAN) and Microsoft Advertising LinkedIn integration, you can make 2021 your year of growth. A Word On Our Microsoft Advertising Experts Tess Milligan is a Senior Account Executive at Microsoft Advertising. Lance Wilson is a … [Read more...]
How to Build the Perfect 4-Step Advertising Funnel
Ever feel like you’ve put everything you’ve got into the perfect ad, but customers still aren’t calling (or clicking?) You spent hours nailing down the tone, the copy, and pairing it with a creative you think is sure to grab eyes. You publish the ad and wait anxiously for the clicks to come...and get crickets instead. The problem? You may … [Read more...]
Ignite Visibility Awarded Best B2B Search Marketing Initiative by Search Engine Land
With crisis comms and campaign pivots galore, 2020 has been a turbulent time for plenty of marketing professionals. That's why the Ignite team is so grateful to be awarded Best B2B Search Marketing Initiative for SEM, granted by none other than Search Engine Land. The Search Engine Land Awards List is Powerful Search Engine Land (SEL) is an … [Read more...]
Dynamic Search Ads 101: Dynamic Search Ads Best Practices
Curious about dynamic search ads? You’ve come to right place. In this post, I’ll take you through the in’s and out’s of dynamic search ads, and how to determine if they’re best for your business. What We'll Cover: What dynamic search ads (DSAs) are How they work The benefits of using DSAs DSA targeting How to set up a DSA in … [Read more...]
What’s the Best Ecommerce Platform in 2020?
The challenge? Finding the best platform for your e-commerce store in a sea of website builders. To help you weigh the pros, cons, and other e-commerce platform variables, I’ve compared five leading platforms. We compare 5 major ecommerce platforms, including Shopify, Magento, WooCommerce, BigCommerce, and Wix. What You'll Learn: … [Read more...]
Facebook Dynamic Ads 101
Facebook has come a long way since it first launched in 2004. With more than 2.5 billion active users, the platform has transformed the way users consume content and the way marketers advertise. Today, Facebook advertising is one of the most effective and lucrative marketing channels for any brand. What You’ll Learn: What are Facebook … [Read more...]
11 Examples of Effective Subliminal Advertising (And 5 That Aren’t)
Have you experimented with subliminal advertising? If you have, you'll know it's a hard thing to get right. In this article, I'll explain what subliminal advertising is and how it can be used effectively. What We'll Cover: What subliminal advertising is Subliminal advertising done wrong: McDonald's and the Food Network KFC … [Read more...]
The Ultimate Guide to LinkedIn Lead Gen Forms
Looking for more leads on LinkedIn? This article covers the who’s, what’s and why’s of LinkedIn’s new Lead Gen forms: who they’re for, what they do and why you should be using them. What You'll Learn: What LinkedIn lead generation forms are How the forms work The benefits of using lead generation forms How to set up an ad … [Read more...]
What is Native Advertising? Everything You Need to Know
In 2019, native ads make over 61% of display ad spend, making them one of the fastest growing formats on the market. If you are not doing native advertising, you are missing out. But I’ve got you covered. In this guide, I’ll go over everything you need to know to get started with native advertising. Discover the Answers to the Following … [Read more...]
How Layered Audience Targeting in Google Ads Works
Are you layering your Google audiences? You should be. In this article, I’ll take you layered audience targeting in Google, and how you can use combined audience targeting to improve your ad campaign results. What You'll Learn: About advanced audience targeting Demographic audience targeting Why layering audiences is a good … [Read more...]
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