If you want your ad campaigns to be as effective as possible, then you need to take the buyer journey stages into account. The buyer journey is what every prospect goes through before converting, and by targeting your ads to the correct stage you have a better shot at hitting them with the right message at the right time. In this article, I’ll … [Read more...]
Why Native Advertising Is Exploding In 2019 (How Marketers Are Using It)
In 2019, native ads make up over 61% of display ad spend, making them one of the fastest growing formats on the market. If you are not doing native advertising, you are missing out. But I've got you covered. In this guide, I'll go over everything you need to know to get started with native advertising. What You'll Learn: What native … [Read more...]
The Ultimate Guide to LinkedIn Lead Gen Forms
Looking for more leads on LinkedIn? This article covers the who’s, what’s and why’s of LinkedIn’s new Lead Gen forms: who they’re for, what they do and why you should be using them. What You'll Learn: What LinkedIn lead generation forms are How the forms work The benefits of using lead generation forms How to set up an ad … [Read more...]
How Layered Audience Targeting in Google Ads Works
Are you layering your Google audience targeting? You should be. In this article, I’ll take you through the different audiences Google has to offer, and how you can use layered audience targeting to improve your ad campaign results. What You'll Learn: About advanced audience targeting Demographic audience targeting Why layering … [Read more...]
Ultimate Guide To Google Shopping Ads: Tips, Tricks, and Strategies
There’s no shortage of ways to increase sales for your ecommerce business. Fortunately for you, one of the best ecommerce sales tactics is extremely easy to implement: Google Shopping ads. In this guide, I’ll walk you through how to set up a Shopping Campaign and get your products to the top of the SERPs. What You'll Learn: What Google … [Read more...]
What is CPC? The Full Answer + Examples
What is CPC? It's a common question, and the answer could have a major effect on your ad strategy. In this article, I'll explain exactly what CPC is, how it's determined, and how you can lower your CPC and still maintain quality clicks. What You'll Learn: What is CPC? How CPC is determined by network: Google Ads Bing Ads … [Read more...]
The Ultimate Guide to Baidu PPC
Google, Facebook, LinkedIn, Amazon… and Baidu? Hear me out. China’s answer to Google Ads presents an entry into the Chinese marketplace and the ability to get your products in front of a massive audience 2 billion deep. Here, we’ll talk about why you should use Baidu PPC, as well as the metrics and bidding strategies you need to know before … [Read more...]
One Simple Method For Structuring High Converting Landing Pages
Effective landing pages are the unsung hero of the marketing campaign. Yet, many companies barely give them a second thought, often making the critical mistake of sending ad traffic to a general home page. In this article, I'll go over my simple method for structuring high converting landing pages, every time. What You'll Learn: Why it's … [Read more...]
How To Integrate Chatbots Into Your Paid Media Strategy
Most of the dialog concerning chatbots centers around using the friendly AI tool for customer support or conversational marketing. A lesser known (but equally powerful) way you can use chatbots is in your paid media strategy. Let's take a look at how chatbots offer the perfect support system for ads across channels. What You'll Learn: … [Read more...]
10 Reasons You Shouldn’t Do Programmatic (And One Reason You Should)
Wondering where programmatic fits into your ad strategy? I'll let you in on a little secret: there's a good chance it doesn't fit in at all. In this article, I'll give you ten reasons you shouldn't be using programmatic - and one reason you should. What You'll Learn: 10 reasons you shouldn't do programmatic: Your ads may show up in … [Read more...]
