Social advertising is booming. Ignite Visibility has been at the forefront of this revolution over the last year, offering social media advertising as one of our core services. For this reason, we are incredibly excited to see that ads have finally come to Instagram.
According to Mashable, “Instagram announced on Thursday that the company will bring advertisements to the photo-sharing app in the near future, and frankly, it’s surprising it took this long. Unlike Facebook’s famous mantra, “Move fast and break things,” its subsidiary Instagram seems to be taking a slightly more subtle approach.”
Instagram will start allowing brands to advertise photos in the feeds of users who do not follow that brand. They know that this is going to be a shock to users, so they plan on “starting slow.”
“We’ll focus on delivering a small number of beautiful, high-quality photos and videos from a handful of brands that are already great members of the Instagram community.”
As an avid social media user, I feel confident in stating that these ads will deter users just a bit. But if Instagram can do it in a classy way, they might just make a buck and keep users engaged to boot.
How do you feel about instagram ads?
I am anxious to see exactly how Instagram will integrate these ads. I am an avid user of Instagram, more so than any other social media account I have, so I am curious as to how this will work. From a user point of view I do not necessarily want to see ads in the news feed. However I understand that Instagram needs to generate a new form of revenue. As an internet marketer I am excited to see how we can use this new feature to reach new customers and to get a certain brand out there without deterring them from using Instagram.