Should you be using third-party aggregator sites? I’ll answer that question in this post, as well as let you in on a few little-known strategies to take full advantage of aggregator sites. Watch the video or read the full article below. What is a Third Party Aggregator Site? Third-party aggregator sites are websites that…
7 Critical PPC Lead Generation Mistakes You Must Avoid
PPC is one of the most effective channel for lead generation. Why? Because it quickly puts you in front of the audience you need. That said, it’s not the easiest channel to get right. In this article, I’ll take you a through a few reasons why your PPC lead generation may not be delivering. Your Intent…
Paid Search Specialist Needed – Join Ignite Visibility
Ignite Visibility is looking for a PPC specialist to join their team! Read the job posting below. Paid Search Specialist Needed Job Description Ignite Visibility is looking for a full time Paid Search Specialist to join their fast-growing team in San Diego. This position is a great opportunity for an individual with intermediate experience in…
How has the Google PPC Layout Update Influenced Marketing?
In February, Google changed the layout of its AdWords ads in the search engine results pages (SERPs). That’s going to affect the digital advertising strategy for many companies. In this article, we’ll take a look at what changed and how it will impact your own online marketing efforts. What Happened, Anyway? Once upon a time,…
The Ultimate Guide to Pandora Advertising
Good Internet Marketers are always looking for new opportunities to get the word out about their brand. As the online and mobile market grows, so do avenues for advertising. One of those options is Pandora. More than a handful of our clients advertise on Pandora and we have seen excellent results, but only if you…
Pinterest Offering Promoted Pins to Limited Group
Last Fall, Pinterest teased about the plan to try out Promoted Pins. And now it is available—sort of. Pinterest is beginning to offer their first paid test, in the U.S. only, to a small group of major brands from different industries, including: ABC Family Banana Republic Expedia.com Gap General Mills Kraft lululemon athletica Nestle –…
Guide to Google Plus Post Ads with AdWords
Ready to learn how to create Google Plus Post Ads! Check out our Guide to Google Plus Post Ads Below! The following guide outlines how to engage more people with your content, including clickable links back to your website, by creating a Google+ ‘Plus Post Ad’ within Google AdWords. In order to create a ‘Plus…
Google Brings a Bundle of New Features to Adwords
Google is taking Adwords to the next level with some exciting changes. For the Enterprise-Level Power Users Some of the new additions to the family include: Enhanced Reporting: This new Excel-like feature for Adwords, allows users to create reports directly in Adwords with real-time data. There will be visualization tools and drag and drop features….
Yelp Spurns Google, Teams Up with Yahoo
Looks like Yelp and Yahoo are teaming up to make their search more a little more competitive to Google. Yelp’s addresses, hours, star rating and more, is now going to be a common sight on Yahoo Search. Yelp has more than 53 million reviews on record, and is the go-to local guide “for real word-of-mouth…
Guide to Facebook Custom Audience, Lookalike Ads & Power Editor
In advertising, one the most important factors is being able to target the correct demographic. If you advertise to irrelevant targets, you are wasting your money. Facebook Custom Audience targeting allows you to reach the right type of personal with your online ads and the Power Editor Tool gives you the ability to make sweeping…